Automotive Essays (Examples)

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Importing Materials From Foreign Manufacturers

Words: 1390 Length: 4 Pages Document Type: Essay Paper #: 94404440

automotive materials imported from a foreign manufactures to the local market. It will also emphasize on the effects it caused to the economy of the United States. Finally, the study analyzed the effect of import of materials from foreign manufactures to the people of the United States.

It's more likely to find that, in every household in the United States, almost sixty five percent (65%) of the households for example utensils, clothes and even cars are not produced in the United States. They are manufactured somewhere in China, India, Mexico or Bangladesh, or the materials used to manufacture then were imported and assemble back here in the United States (Bill Canis, 2006). Since the year 2006, the automotive industries in the United Sates have witnessed a steady growth on import of materials from foreign manufactures. Industrial experts further expect that domestic vehicle manufactures will lose their market share to U.S.…… [Read More]

References

(2009). automobile industry, automobile industry, Encyclopedia Britannica,

http://elibrary.bigchalk.com

(2006). Businesses and Occupations, obtained from:

www.encyclopedia.com > ...
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Jaguar Motors

Words: 3773 Length: 14 Pages Document Type: Essay Paper #: 90646302

Jaguar Land over Automotive PLC

Company Profile:

Jaguar Land over Automotive PLC is a British multinational corporation that designs, develops, manufactures, promotes, and sells automobiles under the brand names of Jaguar and Land over, including ange over brand. Jaguar Land over is the United Kingdom's largest automobile corporation that took its roots from a couple of strongest automobile brands: Jaguar and Land over. Currently, Jaguar Land over Automotive PLC is a renowned subsidiary of India's most successful automobile group -- Tata Motors. It is headquartered in Whitley, Coventry, United Kingdom. Tata Motors acquired Jaguar Land over in 2008 from Ford Motor Company. The major subsidiaries of Jaguar Land over Automotive PLC include: Jaguar Land over Holdings Limited, Jaguar Land over Limited, Jaguar Land over India, and Chery Jaguar Land over. Jaguar Land over was the result of a union between Jaguar Cars and Land over which Ford Motor Company did…… [Read More]

References

Cranfield University, (2014). Jaguar Land Rover: High Performance Leaders Programme. Retrieved on April 2nd, 2014, from

Harrison, J.S., & John, C.H. (2014). Foundations in Strategic Management, 6th Edition. USA: Cengage Learning.

Henry, A. (2011). Understanding Strategic Management, 2nd Edition. Oxford: Oxford University Press.

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2009). Strategic Management: Competitiveness and Globalization: Concepts & Cases, 8th Edition. Mason, OH: South-Western.
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Lean Principles for Process Delivery

Words: 5373 Length: 20 Pages Document Type: Essay Paper #: 39992984

" In those manufacturers who are attaining lean enterprise-level performance, the cultures of their companies have become incredibly focused on metrics, and in fact the organizations themselves have become so metrically driven that the culture itself embraces the concept of measuring performance and improvement (Nash, Poling 2007).

Lean positioned for cost cutting vs. customer-driven change. This is also a critical mistake many manufacturers make, and often becomes the main focus these companies continue to pursue, as opportunities to better integrate their strategies with customers, suppliers, buyers, and service organizations present themselves.

Evolution of the Lean Enterprise

Manufacturers have continually struggled to gain the advantages of lean manufacturing, starting first with manufacturing processes at the shop floor level and progressing to a vision of implementing an entire lean enterprise. What's become essential in the pursuit of the lean enterprise are the creation of strategies for driving waste of all types (time,…… [Read More]

References

Aberdeen Group (2005). Best Practices in Strategic Service Management. Aberdeen Group Report. June, 2005. Boston, MA. Executive Summary. Retrieved January 26, 2008.

Aberdeen Group (2006). Best Practices in International Logistics. Aberdeen Group Research Report, January, 2006. Boston, MA.

Retrieved January 31, 2008

Adamides, N Karacapilidis, H Pylarinou, D Koumanakos. (2008). Supporting collaboration in the development and management of lean supply networks. Production Planning & Control, 19(1), 35. Retrieved January 31, 2008, from ABI/INFORM Global database. (Document ID: 1423331461).
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Globalization Increased and Standards of Living Around

Words: 2255 Length: 5 Pages Document Type: Essay Paper #: 97787427

globalization increased and standards of living around the world went up and with the expansion of industrialization in many less developed countries around the world, the demands of the automotive industry around the world increased significantly. This resulted in a worldwide boom in the international automotive sector with many individual countries entering the global automotive market as potential producers. As a result, the international competition in the automotive sector grew more aggressive over a period of time.

The sharp increase in international competition in the automotive industry during the recent years and the fact that automotives are not a 'Fast Moving Consumer Good' made, the countries involve in automotive production realized the growing need to stay competitive. The need to maintain an absolute competitive advantage and constant innovation, research and development was inevitable. Moreover, the international automotive industry was dominated by a handful of big players of the likes of…… [Read More]

References

Abbott, J.P. (2003). Developmentalism and Dependency in Southeast Asia: The Case of the Automotive Industry. New York: Routledge. Retrieved March 8, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=108343360

Amrina, E., & Yusof, S.M. (2010). Manufacturing Performance Evaluation Tool for Malaysian Automotive Small and Medium-sized Enterprises. International Journal of Business and Management Science, 3(2), 195+. Retrieved March 8, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5052752860

Hyun, J.H. (2008). A Comparative Analysis of Transplants and Industrial Location of Japanese and Korean Automotive Industries in Europe. International Journal of Business, 13(3), 215+. Retrieved March 8, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5045029782

Kohpaiboon, A., Kulthanavit, P., Vijitnopparat, P., & Soonthornchawakan, N. (2010). Global Recession, Labour Market Adjustment and International Production Networks: Evidence from the Thai Automotive Industry. ASEAN Economic Bulletin, 27(1), 98+. Retrieved March 8, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5044271159
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Automative Industry and Computers Management Information How

Words: 1948 Length: 7 Pages Document Type: Essay Paper #: 83262302

Automative Industry and Computers

Management Information

How computers (over the years) have affected and changed automotive industry and auto sales.

How computers (over the years) have affected and changed automotive industry and auto sales.

History of Automotive Industry

Time Line of Developing Technologies

Emergence of Flexible Manufacturing Systems (FMS)

Kaizen

The ole of Computers in Sale and Marketing

How computers (over the years) have affected and changed automotive industry and auto sales.

Current essay is a discussion of the role and impact of computer on manufacturing and sales of autos. To better understand how and why the automotive industry is where it is today, a brief historical background of the automotive industry is offered. The development of the automobile can be tracked back to 1769 when Nicolas Joseph Cugnot of France built the first vehicle, (Olsen 2002). Cugnot is recognized by the British Automobile Club and the Automobile Club de…… [Read More]

References

Banham, R.(2002). The Ford century, Ford motor company and the innovations that shaped the world. New York: Artisan.

Erjavec, J. (2005) automotive technology, a systems approach (4th Ed.). New York, NY: Thomas Delmar Learning.

Kalpakjian, S. (1995). Manufacturing engineering and technology. Reading, MA:

Addison-Wesley Publishing Company Inc.
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Auto Industry on June 1

Words: 2406 Length: 8 Pages Document Type: Essay Paper #: 85926476



The other important function of the plan was to shift responsibility for the pension obligations from the company to the United Auto orkers. hile smaller creditors and contractual partners need not be satisfied with the reorganization, it is difficult to believe that the reorganization could have been done with the cooperation of the UA. It would not have been politically expedient for the federal government to become involved and without their involvement the judge would have had had the option of the 363 asset sale. In accepting responsibility for the pension, the union has lifted a major portion of the liabilities from General Motors. In addition, a deal reached before the filing adjusted some of the work rules, ended bonuses and froze wages, all of which combined to save GM $1.2-1.3 billion per year. Combined with plant closures, the moves are expected to bring GM's labor costs more in line…… [Read More]

Works Cited:

King, Jr., N. & Terlep, S. (2009). GM collapses into government's arms. Wall Street Journal. Retrieved November 1, 2009 from http://online.wsj.com/article/SB124385428627671889.html

CBS. (2009). GM gets green light to exit bankruptcy. CBS. Retrieved November 1, 2009 from http://www.cbsnews.com/stories/2009/07/09/business/main5147084.shtml

US Courts (2009). Chapter 11: Reorganization under the bankruptcy code. U.S. Courts.gov. Retrieved November 1, 2009 from http://www.uscourts.gov/bankruptcycourts/bankruptcybasics/chapter11.html#debtor

Cornell University. (no date). U.S. code collection: § 363. Use, sale or lease of property. Cornell University Law School. Retrieved November 1, 2009 from http://www.law.cornell.edu/uscode/11/usc_sec_11_00000363-000-.html
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School of Engineering and Design

Words: 15360 Length: 56 Pages Document Type: Essay Paper #: 38518716

The last century has seen an increase in the level of international purchases which has been supported by the developments in transportation and technology. Goods can move faster than before with developments in logistics. The negotiation and forming contracts for purchase with companies and communicate with potential suppliers in distant countries is also easier than in the past with the internet and tools such as video conferencing and emails. This facilitates the use of international suppliers. However, other firms may choose local suppliers believing strategy will best suit their needs. Local suppliers may be able to provide where there is an increase in the transparency of the supply chain, less exposure to risks such as interruption and exchange rate risks and proximity may allow closer collaborative relationships to develop. Both procurement strategies are viable, to assess the advantages associated with each approach the procurement from international and local suppliers can…… [Read More]

REFERENCES

'Automotive and Auto Parts Industry in Turkey.' (2012). Turkish Ministry of Economy. [online] available:  http://blog.tcp.gov.tr/?p=2632 .

"Automotive Industry Trends Affecting Component Suppliers.' (2005). International Labour Review, vol. 144, no. 1, pp. 130-133.

Borrus, M., Ernst, D. & Haggard, S. (2001). International Production Networks in Asia: Rivalry or Riches. London: Routledge.

Burton, S., & Steane, P. (2004). Surviving Your Thesis. New York: Routledge.
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Business Logistics and the Supply

Words: 1620 Length: 4 Pages Document Type: Essay Paper #: 65013343

This allows for greater levels of planning and cooperation, and fills in the information gap that currently exists between the factory floor and the rest of the supply chain.

Lexmark provides an example of waste. Recently, the company found itself with more than $1 million in scrap from one lot. Engineers had insufficient information to isolate and fix the problem, so were instead relegated to crisis control. With more accurate data from each step of the operation, the engineers could have been more involved in the process and made improvements along the way before it became a large-scale crisis.

Through web-based business applications, engineers can now examine a defective printer cartridge and then use a thin client to put a hold on the entire batch if necessary, regardless of its physical location (anywhere in the world)

In conclusion, it is apparent that e-business is making its mark on the business…… [Read More]

Bibliography

Alexander, Michael. (2001). Factory Floors Go Online -- Pioneering manufacturers close the final gap in their supply chains. InternetWeek; Manhasset; Mar 12, 2001.

2002) Automotive Design & Production. Cincinnati, 114(8), 70-72.

Steele, a.L. (2001). Cost drivers and other management issues in the JIT supply chain environment. Production and Inventory Management Journal. Alexandria, 42(2), 61-68

Drickhammer, D. (2001, May 21). Peak performance. Industry Week. Cleveland, 250(8) 36-40.
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Influence of 2007 Economic Crisis on American Car Market

Words: 24230 Length: 88 Pages Document Type: Essay Paper #: 81822842

2007 Economic Crisis on American Car market

Effect of the 2008 global economic crisis on automotive industries

Crisis in the United States

Crisis in Canada

Crisis in ussia

Crisis in European markets

Crisis in Asian markets

Effects by other related crisis events

In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will also have a look at how this crisis had affected car manufacturers in other major markets around the world notably Europe, Canada and the prominent Asian markets such as China and India. Finally, we will look at some of the other factors which were important to this event namely the energy crisis since the cost of fuel is directly related to the car industry.

Introduction

The automobile industry is a very important part…… [Read More]

References

Lee, C. (2003). Financial Liberalization and Economic Crisis in Asia. New York: Routledge.

Pempel, T.J. (1999). The Politics of Asian Economic Crisis. New York: Cornell University Press.

Arestis, P. (2001). What Global Economic Crisis? New York: Palgrave.

Liou, K.T. (2002). Managing Economic Development in Asia. Westport, CT: Praeger.
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Human Resources International Employment Relations

Words: 2449 Length: 8 Pages Document Type: Essay Paper #: 2590512



5. How have the trade unions in the industry responded to the changes in employment relations in the industry?

Since 1991, both Labor and Liberal-National governments have encouraged enterprise bargaining, marking a major shift away from a more centralized approach to employment relations. On the other hand, there is still an aspect of external regulation in the automotive sector and more generally, across the industrial relations system. The AIC, a tribunal established by the Commonwealth Government at the turn of the twentieth century continues to have the power to settle disputes through conciliation and arbitration, to certify enterprise agreements and to establish minimum standards across the workforce. The ongoing role of the AIC has meant that the legacy of external directive continues to have an influence in the automotive assembly division, as do other third parties such as trade unions (Lansbury, Wright and Bairdi, 2006).

Over the last two decades,…… [Read More]

References

Lansbury, Russell D., Wright, Chris F. And Bairdi, Marian. (2006). Decentralized Bargaining

in a Globalizing Industry The Automotive Assembly Industry in Australia. Industrial Relations, 61(1), 70-92.

Riemen, Wendy and Marceau, Jane. (n.d.). Running on Empty? Innovation in the Australian

Automotive Industry. Retrieved September 2, 2010, from Web site:
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Engineering Ethics

Words: 3224 Length: 9 Pages Document Type: Essay Paper #: 8760713

Individual Automobile Safety Technology

Engineering Ethics

The overarching contribution of the automobile industry to the United States economy is considerable. Approximately 1.067 million intermediate job are engaged in the direct support of the industry. The spin-off jobs that are associated with the industry -- those people who are employed in direct and intermediate positions -- adds an additional 1.765 million to the total job count associated with U.S. motor vehicle manufacturing activities. This brings the total number of jobs to nearly 3.145 million jobs. The ratio of direct employment to total jobs created has a multiplier of 10.0 (3,145,000 / 313,000) -- an excellent ratio in any investment. To put it in simpler, more comprehensible terms, for every single job in the automobile manufacturing industry, there are an additional nine jobs in the entire sector.

Private sector compensation that is associated with the total number of jobs is about $206…… [Read More]

References

Bazerman, M.H. And Tensbrunsel, A.E. (2011, April). Ethical Breakdown. Harvard Business Review (HBR). Cambridge, MA: Harvard Business Review. Retrieved http://hbr.org/2011/04/ethical-breakdowns/ar/1

Cutler, D. And Massy-Beresford, H,(2012, October 10). Timeline: Major global recalls in the auto industry. Reuters. Retreived http://www.reuters.com/article/2012/10/10/us-toyota-recall-cars-timeline-idUSBRE8990RK20121010

Isidore, C. (2010, February 4). Toyota recall costs: $2 billion. New York, NY: CNN Money.com. Retrieved  http://money.cnn.com/2010/02/04/news/companies/toyota_earnings.cnnw/ 

KPMG Global Automotive Executive Survey (2012). Retreived http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CDsQFjAA&url=http%3A%2F%2Fwww.kpmg.com%2FGE%2Fen%2FIssuesAndInsights%2FArticlesPublications%2FDocuments%2FGlobal-automotive-executive-survey-2012.pdf&ei=h36hUOOnA4ftrQHvsYHgCA&usg=AFQjCNHFFrlHnbbP8lH8KvHajjYCitUIhA&sig2=48RlntQ7K-3iW5M_Pe_0iw
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Policy Extension

Words: 1679 Length: 6 Pages Document Type: Essay Paper #: 21719184

Policy Extension

General Context

The company was established in 1886 and since its inception the technology developed by Daimler has revolutionized the automotive industry (Daimler AG, 2014). Daimler's initial product line started with a motor carriage and a three wheeled vehicle. The quality, safety and comfort of Daimler's vehicles have impressed their customers, establishing the standards of the industry.

With automotives being a physical product, it is very easy to measure them. Standards of the industry are established and brought to public notice, allowing all customers to understand them and rapport to them. In this industry products are physical received by customers and they enter customers' possession once all contractual and financial aspects have been attained. Product reception takes place under the terms established by the seller and agreed by the buyer.

There are several ways customers can address in order to find out information about the price and characteristics…… [Read More]

Reference list:

1. Tradition (2014). Daimler AG. Retrieved November 20, 2014 from http://www.daimler.com/company/tradition.

2. Product Responsibility (2014). Daimler AG. Retrieved November 20, 2014 from http://www.daimler.com/sustainability/product-responsibility.

3. Lis, B. et al. (2012). Oil and Cars: The Impact of Crude Oil Prices on the Stock Returns of Automotive Companies. International Journal of Economic and Financial Issues. Retrieved November 20, 2014.

4. The Automotive Industry (2014). Business and Economics Research Advisor. Retrieved November 20, 2014 from  http://www.loc.gov/rr/business/BERA/issue2/industry.html .
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Kuiper Leda Supply Chain Defense

Words: 3070 Length: 9 Pages Document Type: Essay Paper #: 70973076

falling into a functional rut. This is exemplified in the approach Kuiper Leda also takes with regard to optimizing lead times throughout the productions scheduling and fulfillment processes as well.

In summary, Kuiper Leda has many of the foundational processes, systems and roles in place to enable an efficient demand-driven supply chain network (Barrett, 2007), including the ability to synchronize suppliers, inbound quality management and inspection, production scheduling, manufacturing, and fulfillment. The maturation from MP to EP is evident in the same factors which illustrate how the company is becoming more adept at accomplishing its lean manufacturing objectives, beginning with attainment of JIT. Outsourcing excess demand for the ECUs also indicates a relatively high level of process maturity, knowledge management (Ferdows, 2006) and quality management expertise as well (Yamazaki, 2003). Kuiper Leda shows the potential to scale into more collaborative processes with their suppliers, opening up the opportunity to create…… [Read More]

References

Jane Barrett. (2007, November). Demand-Driven is an Operational Strategy. Industrial Management, 49(6), 14-19,5.

R Bhagwat, MK Sharma. (2007). Performance measurement of supply chain management using the analytical hierarchy process. Production Planning & Control, 18(8), 666.

Anjan Chatterjee, Aurobind Satpathy, Neal Ganguli, TV Kumaresh. (2002). Collaboration: Key to world class quality. Quality, 41(6), 50-53.

Debra Hofman. (2004, September). The Hierarchy of Supply Chain Metrics, Supply Chain Management Review, 8(6), 28-37.
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Credible Sources Support Claims Identify Purpose Incorporate

Words: 1471 Length: 4 Pages Document Type: Essay Paper #: 40819439

credible sources support claims. Identify purpose, incorporate audience, establish a desired tone, and organize information/claims effectively.

Automotive company: Causes and effects of importing most of its materials from foreign manufacturers

In the new global economy, nations have gained the potential to become increasingly specialized in terms of how and what they produce. For many companies outsourcing everything from the component parts of their products to helplines offers a way to cut costs, lower prices, and increase demand. However, these decisions have many hidden costs. "As stated by the new market research report on Automotive Component Outsourcing, Asia-Pacific remains the most prominent regional market for automotive component outsourcing, with revenues from the region waxing at a CAG of about 12% over the analysis period" (Global automotive component outsourcing market to reach $1.09 trillion by 2017, 2012, P Web). An overreliance upon overseas providers of materials can have the unintended long-term effect…… [Read More]

References

Carey, W.P. (2004). Deep supplier relationships drive automakers' success. Know WPC. Retrieved:

http://knowwpcarey.com/article.cfm?aid=940

Global automotive component outsourcing market to reach $1.09 trillion by 2017. (2012).

PR Web. Retrieved:  http://www.prweb.com/releases/automotive_component/manufacture_outsourcing/prweb8285953.htm
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High Strength Steels in Automobiles

Words: 2068 Length: 7 Pages Document Type: Essay Paper #: 63982152

As compared to carbon steel, the development of high speed steel has many advantages over carbon and is therefore more popular in high speed applications (lack, 2010).

This type of steel works due to several very important factors such as the type of metals used, high treatment temperatures and its ability to melt metals. eing an alloy that combines several metals, high speed steel can be kept hard even under extreme temperatures because the steel can provide heat resistance. The steel also remains hard even under intensive high temperatures due to the high temperature treatment.

This steel is an alloy which combines several metals such as tungsten, molybdenum, chromium, cobalt and others. The most commonly used type of steel in high speed steel products is tungsten. Nonetheless, various types and designations of high speed steel exist with each of these steels having their own special combinations. Due to its ability…… [Read More]

Bibliography:

AllBusiness.com (1999), Growth of High Strength Steel In Auto Industry Outpacing Other

Materials, Association says, AllBusiness.com, viewed 4 April 2010



Autospeed.com (n.d.), High Performance Gearbox Steels, Autospeed.com, viewed 4 April 2010,
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Marketing Business to Business Marketing

Words: 1127 Length: 4 Pages Document Type: Essay Paper #: 53994334

In the case of industrial products, as is the example with AANX, the contract between the purchaser and the seller will need to include elements such as the seller's capacity to deliver a certain amount of the supplied parts over a period of time, as well as quality limits for these.

The case of AANX had an additional requirement, because of the restricted access to the e-marketplace and many other industries most likely practice this approach as well, so as to protect data and information: the need for privacy. This was provided by the fact that the e-market was a private one, with access given only to members of the Australian automotive industry and the suppliers part of the production process.

The figure above presents the different e-marketplace situations that can occur, depending on the total number of buyers and sellers participating in the process. The marketplace model, present as…… [Read More]

Bibliography

1. Contemporary Developments in B2B E-Commerce. Australian Government. On the Internet at http://archive.dcita.gov.au/2001/10/b2b_e-commerce/developments.Last modified on April 11, 2007. Last retrieved on October 13, 2007

2. ITOL Case Study: Australian Automotive Network eXchange. Australian Government. On the Internet at http://www.dcita.gov.au/communications_and_technology/publications_and_reports/2002/july/itol_case_study_australian_automotive_network_exchange.Last modified on November 8, 2006. Last retrieved on October 13, 2007

3. Singh, Mohini, Thomson, Doug. eProcurement Model for B2B Exchanges: An Australian Example. 15th Bled Electronic Commerce Conference Reality: Constructing the eEconomy. June 2002. On the Internet at http://www.bledconference.org/proceedings.nsf/Proceedings/1B672FB5793BB90DC1256E9F003806F2/$File/singh.pdf.Last retrieved on October 13, 2007

4 http://www.ford.com.au/servlet/ContentServer?cid=1137384211055&pagename=Page&c=DFYPage.Last retrieved on October 13, 2007
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Science Appealed to Me as Early as

Words: 880 Length: 3 Pages Document Type: Essay Paper #: 8206632

Science appealed to me as early as I can remember in my academic career, specifically, solving problems through experimentation. Biology, in particular, captured my interest because it seemed to combine science with the goal of providing healthcare and comfort to patients suffering from medical disease. Since then, I have learned that the other scientific disciplines contribute equally toward improving modern health care, but the biological sciences have always captured my greatest interest.

My recent volunteer duties at the (Name of nursing home) nursing home confirmed to me the profound satisfaction inherent in providing patient care. The experience of being able to improve the lives and outlook of elderly patients (some of whom suffer more from depression and loneliness than any organic disease) remains one of the most rewarding endeavors that I have ever undertaken.

The satisfaction of helping others is one element that has been missing from my professional life,…… [Read More]

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Garmin Corporate Strategy You Are Now the

Words: 1443 Length: 5 Pages Document Type: Essay Paper #: 79203878

Garmin Corporate Strategy

You are now the CEO of Garmin Incorporated. You've watched your industry and your business rise to prominence and you've watched as your competitors have slowly eaten away at your share of the market. At the same time, you've witnessed your bread and butter automotive opportunity erode before your very eyes.

Company Overview

Garmin has been an innovator in Global Positioning System (GPS) technology as well as a worldwide provider of navigation, communication, and information devices which are all somehow related to GPS systems. Garmin is a global company that operates through a global network of subsidiaries and the parent organization and home office is located in Taiwan. There are four broad categories in which Garmin's products are produced in; the automotive, outdoor/fitness, marine, and aviation products are the respective product lines.

ithin 5 short years, the GPS manufacturer went from a small niche producer to a…… [Read More]

Works Cited

Bourdeaux, P. (2009, December 30). Google's Impact on GPS Devices. Retrieved from Sun Dog: http://www.sundoginteractive.com/sunblog/posts/googles-impact-on-gps-devices

Fletch, P. (2008, May 8). GPS Brands Market Share Data for 2007. Retrieved from GPS Magazine: http://www.gpsmagazine.com/2008/05/gps_brands_market_share_data_f.php

Garmin. (2011, December 31). Garmin 10-k. Retrieved from About Garmin:  http://www8.garmin.com/aboutGarmin/invRelations/reports/10-K_2011.pdf 

Google Finance. (2013, December 9). Garmin Ltd. Retrieved from Google Finance:  https://www.google.com/finance?q=NASDAQ:GRMN
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South This Report Is About

Words: 1398 Length: 5 Pages Document Type: Essay Paper #: 35057427



Some of the biggest incentives for manufactures are the outrageously low tax bases in southern states. "When taxes are paid, southern levies are lower than most Northern states. GM's Hamtramck, MIG, plant, for instance, has one of the highest property tax mileages in the United States at 88 mills." (Corbett, 2002) Taxes are some much lower than in say Michigan or New Jersey and southern state officials are very open to negotiations to land the new factories and the plethora of jobs. In other words, land values are low and government incentives are extraordinary so the automobiles industry would be crazy to not migrate south for those reasons alone. "Furthermore, utilities costs are lower. After the products have been assembled, the South's location is superior to the Midwest or the East Coast for delivery." (Corbett, 2002) but there are other incentives.

Not only is the land for the new facilities…… [Read More]

References

Corbett, Brian (2002). Southern hospitality. Ward's Auto World, August.

Business
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Bosch Company and Social Media the Bosch

Words: 3060 Length: 10 Pages Document Type: Essay Paper #: 74612535

Bosch Company and Social Media

The Bosch Company appears to have a strong and comprehensive presence within the world of social media. This is crucial as social media is a truly powerful and invasive tool that can be used to build relationships with new customers and strengthen already existing relationships with old customers. "Building a social strategy takes time and careful attention, but the point is: you need one. Many of my friends don't watch TV, don't read magazines or newspapers, and get most of their news from Twitter and Facebook. So where will brands have the best chance of engaging my friends? On Twitter and Facebook. Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable" (Barbara, 2012). The Bosch Company appears to have an acute understanding of this and has worked hard to create a truly…… [Read More]

References

Barbara, J. (2012, November 11). Is Social Media Bad For Business? Retrieved from Forbes.com: http://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-media-bad-for-business/

Bosch.com. (2004). Basic principles of social responsibility at Bosch. Retrieved from Bosch.com:  http://www.bosch.com/media/com/sustainability/archive_1/issues/corporate_leadership/Basic_principles_of_social_responsibilities.pdf 

Bosch.com. (2012, May 22). Sustainable use of rain forests. Retrieved from Bosch.com: http://www.bosch.com/en/com/sustainability/current/news/2012/regenwald_nachhaltig_nutzen.html

Bosch.com. (n.d.). Energy-efficient products. Retrieved from Bosch.com: http://www.bosch.com/en/com/sustainability/issues/products_customers/energieeffizienz/energyefficientproducts.php
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Porter's Five Forces in Auto

Words: 2221 Length: 7 Pages Document Type: Essay Paper #: 87162809

For this reason, they have stepped out to pursue alternatives, especially foreign cars. On the contrary, as consumers become price oriented, they have minimal purchasing power because they are not buyers of large volume automobiles (Porter, 1985).

3.3 Threat of New Entrants

It is extremely difficult for new entrants penetrate the auto industry because of the existing high level of brand loyalty. Nevertheless, the few popular overseas firms and entered the American auto industry easily. For example, Honda Motors entered Ohio by opening a new office. This marked the beginning of a major stiff competition in the industry. Foreign entrants have expanded leading to decreased markets for American auto companies (ubenstein, 2011).

3.4 Bargaining Power of Buyers

In the current marketplace, consumers have been given various options, models, and brands to make their selection. However, various factors affect the buying decisions of consumers. They include price, appearance, and effect on…… [Read More]

References

Beecroft, D. (2008). History of the American automobile industry. Toronto: CCH Canadian Limited.

Cooney, S., & Yacobucci, B.D. (2009). U.S. automotive industry: Policy overview and recent history. New York: Nova Science Publishers.

Porter, M.E. (1979) "How competitive forces shape strategy," Harvard Business Review, March/April 1979.

Porter, M.E. (1980) "Competitive Strategy," The Free Press, New York, 1980.
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Tarp and American Auto Companies

Words: 2747 Length: 8 Pages Document Type: Essay Paper #: 73839289

Yet, today, they sell only about 47% and this market share loss has accelerated over the past decade (Sullivan, 2008). The major issue, according to Sullivan, is the inability of the ig Three to effectively compete with their more efficient and market savvy Japanese rivals, even on their home turf. Opponents of the auto industry bailout feel that placing more money into a failed business strategy makes no sense and that everyone is better off if the free market, not the federal government, choose the winners and the losers in the economy (Moran, 2008). The end result of the auto bailout could well result in a return to protectionism which could unfairly impact other American industries' ability to compete in a global market. A policy analyst at the German-Marshall Fund voices a common concern that a bailout of the auto industry has the potential "to be the torch that lights…… [Read More]

Bibliography

Abouhalkah, Yael T. "The Big Three Bailout vs. Big Bank Handouts for AIG, CitiGroup." Kansas City Star 4 Dec. 2008. http://voices.kansascity.com/node/2983

"1979 Chrysler Bailout Holds Lessons" The Washington Times 24 Nov. 2008.  http://www.washingtontimes.com/news/2008/nov/24/1979-chrysler-bailout-holds-lessons/ 

Grossman, Andrew M. And Gattuso, James L. "TARP: Now a Slush Fund for Detroit?" 12 Dec. 2008. http://www.heritage.org/Research/Economy/wm2170.cfm#_ftn2

Kiley, David. "Auto Bailout Hung Up in the Senate." BusinessWeek 10 Dec. 2008. http://www.businessweek.com/bwdaily/dnflash/content/dec2008/db20081210_152585.htm
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Human Resource Management

Words: 2166 Length: 8 Pages Document Type: Essay Paper #: 84304302

Human esource Management at the Ford Motor Company

The Ford Motor Company is one of the largest economic entities at the global level, with sales and operations across the entire globe. The organization is reputable as the first company to make automobiles accessible to the people through the usage of the production and assembly line. In more recent times, Ford is recognized as one of the largest employers in the United States and a global leader of the automotive industry.

During 2008, the company was hit by the internationalized economic crisis, which raised new financial concerns, but also exacerbated the problems already existent within the firm. For decades, Ford had invested in large size and luxurious vehicles as an emblem of American consumerism. Throughout the past recent years however, the preferences of consumers have changed to reflect the shifting international price of oil and environmental concerns. More and more smaller…… [Read More]

References:

Cascio, J.W., Bodreau, J.W. (2010). Investing in people: financial impact of human resource initiatives. 2nd edition. FT Press.

Price, A. (2011). Human resource management. 4th edition. Cengage Learning.

Randhawa, G. (2007). Human resource management. Atlantic Publishers & Dist.

(2012). A timeline of Ford Motor Company. NPR. http://www.npr.org/templates/story/story.php?storyId=5168769 accessed on December 12, 2012
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Distribution Strategy Distribution Plays an Important Role

Words: 1321 Length: 4 Pages Document Type: Essay Paper #: 1105987

Distribution Strategy:

Distribution plays an important role in the success of a business because it ensures that a firm can deliver products and/or services to customers efficiently and at effective costs. Generally, the members of a firm's distribution channel offer a significant marketing resource that enables the company to increase market share and expand to new markets based on the established business relationships and local knowledge. Notably, distribution provides various opportunities for the marketer that could normally be linked with the other elements of the marketing mix. Nonetheless, the same distribution strategy is unlikely to be effective for every company because of the need for markets to be balanced. Therefore, companies are required to make decisions regarding the most effective and appropriate distribution strategy. The main focus of distribution decisions is to establish a system that basically permits customers to gain access and buy a marketer's product.

Distribution Strategy for…… [Read More]

References:

"Canned/Preserved Food in the U.S." (2011, October). Euromonitor International. Retrieved October 30, 2012, from http://www.euromonitor.com/canned-preserved-food-in-the-us/report

Christ, P. (2011). Principles of Marketing. Retrieved October 30, 2012, from http://www.knowthis.com/principles-of-marketing-tutorials/

Hirsh, E.R., Rodewig, L.F., Soliman, P. & Wheeler, S.B. (1999, January 1). Changing Channels

in the Automotive Industry: The Future of Automotive Marketing and Distribution. First Quarter, 1999(14). Retrieved from  http://www.strategy-business.com/article/10102?gko=f738b
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Improving Communications Between Supervisors and

Words: 2771 Length: 10 Pages Document Type: Essay Paper #: 37169469

"A central tenet of emotional labor theory is that employees must follow emotional display rules that specify which emotions are appropriate and how those emotions should be expressed to others" (p. 273). This research leads to support for Kongsberg developing training that could teach employees techniques for managing their emotional displays, and management can incorporate emotional display behaviors in goal-setting and performance reviews.

eferences

Diefendorff, J., ichard, E., & Croyle, M. (2006). Are emotional display rules formal job requirements? Examination of employee and supervisor perceptions. Journal of Occupational and Organizational Psychology, 79, 273-298.

Pater, Van Vianen, Bechtoldt, and Klehe (2009) noted the importance of promotability evaluations when it comes to employees' career development as well as the organization's human resource management procedures. The researchers found that there was limited research on this topic, with most focused on the employee's current job performance and non-behavioral, fixed predictors. As such, they took…… [Read More]

References

Tangirala, S., Green, S. & Ramanujam, R. (2007). In the shadow of the boss's boss: Effects of supervisors' upward exchange relationships on employees. Journal of Applied Psychology, 93(2), 309-320.
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Stock Stats Statistics in the World of

Words: 819 Length: 3 Pages Document Type: Essay Paper #: 27785137

Stock Stats

Statistics in the World of Stocks

Many students at various levels in mathematics at times find themselves asking the question, why do I need to learn this? It is admittedly true that many people will never really use algebra in their daily lives, and the complex world of statistics and probability also goes unutilized by many. Algebra, probability, and statistics can all be useful to everyone, in actuality, and more importantly there are specific instances where these areas of mathematics prove absolutely invaluable. When it comes to the stock market, many people try to use statistical models to predict when certain stocks are good values, or when they are poised to skyrocket investors to new fortunes, but there are also more sensible applications of certain probability and statistics concepts that are reasonable means of influencing stock-buying decisions. Applying a few basic methods of analysis to some elements of…… [Read More]

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Sac This Memo Will Discuss the Financial

Words: 1314 Length: 5 Pages Document Type: Essay Paper #: 14463271

SAC

This memo will discuss the financial condition of Sparklin Automotive Company (SAC) for the years 2005-2006. Sparklin produces spark plugs for the original equipment market (OEM) for automotive manufacturers, as well as for the automotive aftermarket. The company has recently introduced a new spark plug that offers superior performance. The content of this memo will include both a ratio analysis and other forms of financial analysis. At the conclusion of this memo will be recommendations for the company to improve its financial performance. These recommendations will be based on the financial analysis contained in the memo.

Financial analysis involves analyzing a company's financial statements to determine the health of the company. There are a number of different types of analysis, including ratio analysis and trend analysis. The former involves calculating financial ratios in order to better understand the firm's financial performance. Ratio analysis tends to use the same sets…… [Read More]

Works Cited:

Loth, R. (2011). Financial ratio tutorial. Investopedia. Retrieved August 21, 2011 from  http://www.investopedia.com/university/ratios/
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Hybrid Car

Words: 613 Length: 2 Pages Document Type: Essay Paper #: 59003639

Bias Critique

Thackery, John. "ybrid autos REV up: but will SUV-addicted buyers opt for an environmentally friendly car that saves on gas but commands a premium price?" Electronic Business: Automotive Electronics. Oct 2002 v28 i10 pp. 64(5)

Even before reading the article, "ybrid autos REV up" an informed consumer of the media should know that quite often automobile and electronics magazines are highly favorable of the industries they chronicle. The industry is essentially their 'bread and butter' of such magazines -- i.e. without cars, fancy car gadgets, and car aficiandos, there would be no audiences for such segmented magazines. The credentials of John Thackery, the article's author, are not immediately obvious, but the article's title "ybrid autos REV up: but will SUV-addicted buyers opt for an environmentally friendly car that saves on gas but commands a premium price?" suggests a highly positive slant is being given to the vehicles, for…… [Read More]

However, the article does provide credible statistical evidence to suggest the car's popularity, noting "Toyota has sold a total of 100,000 of all types of HEVs worldwide in the last five years and boasts that it will crank out 300,000 HEVs annually by 2005, as more car buyers show a preference for lower emissions and better mileage." As further testimony to the likely future popularity of the cars it also notes as well that in addition to Toyota, Honda and Nissan have also begun to offer hybrid cars. Other automotive manufacturers plan to introduce electric cars in the next few years, including Ford, General Motors and Daimler Chrysler. All of these manufactures, incidentally, have linked advertisements to this article on the World Wide Web.

The intended audience of this article, however, is clearly more interested in the car's purported power than environmental impact. Although the article does quote a director of alternative power technologies at J.D. Power & Associates, Westlake Village, who notes "the total HEV industry could be as large as one-half-million units by 2007," instead the author is more keen to emphasizes that forward-thinking car makers are "building a new breed of HEVs with smaller sticker premiums and more modest emission-reduction and mileage-enhancement targets." Thackery gently mocks the Toyota Prius, for example, stating that the car "sells on its appeal as a statement of the driver's environmental piety," but the more revved up HEVs, of the future, which are incidentally are more likely to be made by American car manufacturers, "are more attuned to market realities in a country where gas guzzling is an accepted addiction. 'If you do the math, you can see that we can actually save significantly more fuel converting a 20-mpg vehicle into a hybrid than a 30-mpg vehicle, especially if it's a vehicle that sells in high volumes, not a niche vehicle,'" one GM executive is quoted as saying, in defense of GM's future, more modest emissions standards for its electronic vehicles, in contrast to the Toyota Prius.

Thus, the article overall presents solid and credible information about how hybrid cars work, and their burgeoning popularity. But this American car and electronic niche magazine, aimed at car and gadget aficionados rather than the average cost-conscious middle class American car consumer may be too quick to sneer at the petite and cost-conscious hybrids such as the Prius, and too quick to endorse the more mildly conservationist and conserving 'mild-HEVs' that American manufactures plan to make in the future. Although its information its solid, its tone must be regarded with a pinch of proverbial (electrically charged) salt.
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Foreign Market Entry Diversification Foreign Market Entry

Words: 1536 Length: 4 Pages Document Type: Essay Paper #: 4090952

Foreign Market Entry Diversification

Foreign Market Entry and Diversification

Why Diversify?

Diversification is expanding a company's current operations by adding new markets, products, services or stages of production to its current portfolio. It is all about entering a single or a series of new business lines that differ from its current operations (Cengage, 2006). Murphy Auto Company (MAC) is one of the largest luxury automobile company which wishes to diversify and enjoy even greater profits compared to its competitors. The justification behind the need to diversify first and foremost is the intense competition that the brand faces from cheaper car companies, since due to recession, people prefer buying cheaper alternatives compared to buying such brands like Mercedes and MAC.

Another justification for diversification is the inability of the firm to fully satisfy the needs of the target market owing to the cultural differences of societies they operate in. By diversifying…… [Read More]

Reference

Cengage, G. (2006). Diversification Strategy. Retrieved August 15th, 2012, from enotes.com: http://www.enotes.com/diversification-strategy-reference/diversification-strategy

Russo, B. (2011). China's Automotive Industry in 2011 [PowerPoint slides]. Retrieved from booz & co. And Synergistics Slideshare website:  http://www.slideshare.net/wrusso1011/chinas-automotive-industry-in-2011 

Su, J. Quora. (2011, February 15th). What are the key challenges that companies expanding to foreign markets should take care of? [Web log message]. Retrieved from http://www.quora.com/What-are-the-key-challenges-that-companies-expanding-to-foreign-markets-should-take-care-of

Georgia State University Faculty. (2012). Diversification Strategy [PowerPoint slides]. Retrieved from Georgia State University (GSU), GSU website: http://www2.gsu.edu/~wwwsmg/BA8993week10.ppt
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EMS for a Small Organization

Words: 1836 Length: 6 Pages Document Type: Essay Paper #: 53684146

Environmental management system is an important element in the modern business environment in light of the increased demands for environmental protection. The increases demands are fueled by the considerable effects that manufacturing processes have had on the environment and ecosystems across the globe. This paper provides a report of the need for an environmental management system for a small, growing manufacturing company that produces lithium-ion battery for aviation and automotive industries. The discussion examines what an EMS is, its goals, how it will help the firm comply with environmental laws, and how it will assist the organization to decrease its liability exposures. An explanation of additional benefits of the EMS for the organization and why the company should pursue its certification by ISO 1400 standards is also provided.

Environmental Management System (EMS) in an Organization

A small, growing manufacturing company that focuses on manufacturing lithium-ion battery for the automotive and…… [Read More]

References

Christini, G., Fetsko, M. & Hendrickson, C. (2004, June). Environmental Management Systems

and ISO 14001 Certification for Construction Firms. Journal of Construction Engineering and Management, 130(3), 330-336.

Environmental Protection Agency. (2013, April 10). Environmental Management System (EMS).

Retrieved from The U.S. Environmental Protection Agency website: http://www.epa.gov/ems/
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Sally Jones New Assistant Tony Billan Chief

Words: 1502 Length: 5 Pages Document Type: Essay Paper #: 86682982

Sally Jones, New Assistant

Tony Billan, Chief Accountant

Similarities and Differences between Financial and Managerial Accounting.

I am writing you this MEMO to provide the similarities and differences between financial and managerial accountings. Identification of the similarities and differences between the two concepts is very important to enhance your greater understanding on the importance of managerial accounting, managerial reports, and their usefulness in making importance decisions within the Sparklin Automotive Company (SAC).

The objective of this MEMO is to identify the major similarities and differences between financial and managerial accounting. In a contemporary business environment, both financial and managerial accountings are important tools for business. Although, both concepts employ the same financial data, nevertheless, they serve different purposes. Differences between financial and management accountings could be identified from the different roles they perform.

II. Differences Between Managerial and Financial Accounting

Financial accounting report is prepared to reveal the financial health…… [Read More]

References

McGraw-Hill Higher Education (2008).Distinguish between managerial and financial accounting.

The McGraw-Hill Companies. USA.

University of North Carolina, (2010).Introduction to Managerial Accounting. University of North

Carolina E-Book.
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Geely Chinese Autos What Is the Issue Problem

Words: 810 Length: 2 Pages Document Type: Essay Paper #: 72815273

Geely Chinese Autos

What is the issue/problem for Geely?

By about 2006, as it made its first appearance at the Detroit Auto Show, Geely decided to be a trailblazer of sorts for the Chinese automotive manufacturing sector (text, page?

In particular, what it was doing was setting its sights on making itself one of that nation's standout original equipment manufacturers, enabling it and China as a whole to be more flexible to the fast evolving global purchasing markets. Many Chinese companies wanted to exercise their own levels of influence over the automotive sales market because it was already known that China would be the purchasing market of choice within just a few years (AlixPartners, 2011). Even though Chinese automobile manufacturing was growing well, for the most part companies in that nation were strong because they were partners of larger outside companies directly associated with Chinese initiatives (text, page?

). Geely…… [Read More]

REFERENCES

AlixPartners (2011). Full Speed Ahead AlixPartners 2011 China Automotive Outlook. Automotive Industry and Parts Executive Summary. Viewable at http://www.alixpartners.com/en/LinkClick.aspx?fileticket=ABjw5H8TduE%3d&tabid=958.

Fangfang, Li (2010). Geely buys Volvo in biggest overseas foray. ChinaDaily. Viewable at http://www.chinadaily.com.cn/china/2010-03/29/content_9653260.htm.

Geely Company Website (2010). Corporate Presentation June 2010. Viewable at http://www.geelyauto.com.hk/PDF/Presentation/geelyauto__english__jun2010.pdf.

Shirouzu, N. (2012). China's Geely turns to Egypt. The Wall Street Journal. Viewable at http://online.wsj.com/article/SB10001424052970204778604577239043167935050.html.
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Shoring of Hyundai to the

Words: 3236 Length: 10 Pages Document Type: Essay Paper #: 11823911



Some of the reasons why Hyundai relocated to Alabama State of the U.S.A. include the failure that she suffered in Korea. With the influx of cheap imported cars and the violent nature of the labor unions in Korea, the company had started to suffer serious decline in profits; this necessitated the move to look for other alternatives of operation. This landed the company in the U.S. As the revolution of the manufacturing companies and industries in the country (Carmel & Tjia, 2005). This is the place that provided the utmost and best labor regulations for the company. Another significant factor is the state government's incentive package. The incentive was very attractive to Hyundai as they could abate tax if they relocated there. This was a massive boost to the process of adaptation and profit realization. Moreover, the company was offered a site for setting their operations and a good access…… [Read More]

References

Lansbury, R.D., So?, C., Kwo-n, S., & Hyo-ndae Chonghap Sangsa (Korea). (2007). The global

Korean motor industry: The Hyundai Motor Company's global strategy. London:

Routledge.

Motherson sumi systems limited: 2009 company profile edition 2: Chapter 6 SWOT analysis.
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Fiat Case Study Fiat Once

Words: 2120 Length: 7 Pages Document Type: Essay Paper #: 73220647

In the case of Toyota they have focused on supply chain integration, collaboration and collaborative forecasting and replenishment (CPF) workflows. What emerges from this SWOT analysis from a competitive analysis standpoint is that while Fiat was concentrating on product-driven strategies for differentiation, its competitors had embraced and were well on their way to making processes their core competitive advantage, especially those augmenting personal productivity (Porter, 2008).

Fiat's opportunities however are significant. There is growing truck market demand, increasing demand for manufacturing equipment in BIC nations and growing need fro construction vehicles in China and India. As Tata Motors has worked to dominate the passenger car market in India, there is no company focused on construction vehicle development. For Fiat, this presents a unique and highly differentiated opportunity.

The threats Fiat faces are comparable to many other global auto manufacturers, including the continued contraction of credit and therefore the entire auto…… [Read More]

References

Markus C. Becker, and Francesco Zirpoli. 2003. Knowledge integration in new product development: The FIAT Autocase. International Journal of Automotive Technology and Management 3, no. 1,2, (January 1): 30-46.

Giuseppe Calabrese. 2000. Fiat Auto hands the wheel to its employees. Human Resource Management International Digest 8, no. 1, (January 1): 13-15.

Mauro Caputo and Francesco Zirpoli. 2001. A new organization for supplier involvement in vehicle design: The Italian automotive industry case. International Journal of Automotive Technology and Management 1, no. 2,3, (January 1): 301-320.

Jeffrey H. Dyer, and Kentaro Nobeoka. 2000. Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks 21, no. 3, (March 1): 345-367.
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Marketing Mix Is a Model

Words: 1928 Length: 5 Pages Document Type: Essay Paper #: 44511410

The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives.

The marketing mix planning is the process of developing long-term strategic plans that can help the company to achieve its goals. Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers.

ibliography

Ford Parts (n.d.). Retrieved March 6, 2007 at http://www.innerauto.com/Ford_Parts/

FW15-MARKETING MIX (n.d.). Retrieved March 5, 2007, at http://www.freeworldacademy.com/newbizzadviser/fw15.htm

Marketing mix (n.d.). Retrieved March 5, 2007 at http://www.answers.com/topic/marketing-mix

Marketing mix (Price, Place, Promotion, Product) (n.d.). Retrieved March 5, 2007, at http://www.thetimes100.co.uk/theory/theory.php?tID=243

Overview (n.d.). Retrieved March 5, 2007, at http://www.ford.com/en/company/about/overview.htm

The marketing mix (n.d.). Retrieved March 5, 2007, at http://www.thetimes100.co.uk/theory/theory.php?tID=185

Volker Mike, MARKETING & 4Ps of MARKETING…… [Read More]

Bibliography

Ford Parts (n.d.). Retrieved March 6, 2007 at http://www.innerauto.com/Ford_Parts/

FW15-MARKETING MIX (n.d.). Retrieved March 5, 2007, at  http://www.freeworldacademy.com/newbizzadviser/fw15.htm 

Marketing mix (n.d.). Retrieved March 5, 2007 at  http://www.answers.com/topic/marketing-mix 

Marketing mix (Price, Place, Promotion, Product) (n.d.). Retrieved March 5, 2007, at http://www.thetimes100.co.uk/theory/theory.php?tID=243
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Garmin Was Considered to Be a Company

Words: 1230 Length: 4 Pages Document Type: Essay Paper #: 75343693

Garmin was considered to be a company that was "well-run and positioned to grow" (Peters, 2006). The company's stock was trading around $93 per share at the time. The optimism surrounding Garmin was based on a strong balance sheet, technological innovation, double digit growth and the ability for the company to change direction. The company's core products, GPS systems for automobile consumers, were becoming viewed as valuable, if not essential, items, something that would have implied to an outside observer a strong long-run upside in demand (Pittsley, 2007).

Somewhere between its great starting position and this promised land, Garmin lost its way. The company, once lauded for its ability to "change direction," found itself unable to adapt to a major technological shift. In 2006, the smartphone market was relatively small, a niche business within the corporate telecommunications business. Palm and Blackberry were the dominant products. ith the iPhone, and later…… [Read More]

Works Cited:

Bylund, A. (2010). Garmin's last gasp? Fool.com. Retrieved May 20, 2012 from  http://www.fool.com/investing/general/2010/05/27/garmins-last-gasp.aspx 

Hesseldahl, A. (2009). Garmin, TomTom slash prices amid Google threat. BusinessWeek. Retrieved May 20, 2012 fromhttp://www.businessweek.com/technology/content/dec2009/tc2009128_481006.htm

MSN Moneycentral: Garmin. (2012). Retrieved May 20, 2012 from http://www.businessweek.com/investor/content/jun2006/pi20060620_778234.htm

Peters, J. (2006). Time to home in on Garmin. Business Week/Standard & Poor's. Retrieved May 20, 2012 from http://www.businessweek.com/investor/content/jun2006/pi20060620_778234.htm