Most well-known was Robert Scoble of Microsoft. With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of Representative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of

Web 2.0 Technologies for Recruitment and Retention of Management-Level Employees Web 2.0 technologies have permeated every aspect of online communication and collaboration, from public social networks to enterprise-based Customer Relationship Management (CRM) applications includes Salesforce's Chatter. What unifies all of these applications and platforms are the series of Web 2.0 design goals originally defined by Tim O'Reilly and John Battelle (O'Reilly, 2006). These design goals and objectives include using the

Cloud Computing and Web 2.0 The objective of this study is to explain the business uses of cloud computing and Web 2.0 and to explain how organization use these tools, the technology required to use these tools, the benefits of cloud computing and Web 2.0 and the limitations of each. Web 2.0 is reported as being "primarily associated with websites and web tools that promote interactive collaboration such as Wikipedia, Google Apps,

Enterprise Architecture Barratt, C.C., Acheson, P., & Luken, E. (2010). Reference models in the electronic library: The Miller Learning Center at the University of Georgia. Reference Services Review 8(1), 44 The authors of this article provide the most effective ways of providing support to the patrons of the large university to ease the undertaking of activities within its electronic library. The authors conducted research to evaluate the effectiveness of different models of

Enterprise vs. Departmental CRM Comparing Departmental and Enterprise Information Systems Customer Relationship Management (CRM) Teams in Cincom Systems It is paradoxical that the majority of enterprise software companies today have highly fragmented Information Systems (IS) departments with one entire series of departments dedicated to enterprise computing and a second, to specific departments or divisions. As enterprise software systems, specifically in the areas of enterprise CRM are organized to ensure a very high level

Enterprise systems development strategy BRITISH AMERICAN TOBACCO British American Tobacco (BAT) is a leading tobacco company globally producing 200 brands of cigarettes. The company global drive brands are Dunhill, Pall Mall, Kent, and Lucky Strike, and these brands provide 35% of the company revenue. Other international brands manufactured by the company are Benson & Hedges, Rothmans, Viceroy, Vogue, Kool, Gold leaf, John player, Express 555 etc. British American Tobacco operates under