Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing and Social Responsibility
One of the major objectives of marketers is to increase profits for businesses while ensuring customer satisfaction through providing quality products at the right place and price. When marketing services, marketers are also faced with the need to provide pertinent information to customers and establish a suitable environment for the delivery of their services. However, marketing of products that are legal but potentially harmful is characterized by criticism from the society and concerned stakeholders, especially when the manufacturer increases profits (Buchanan, Elliott & Johnson, 2009). These criticisms emerge from ethical concerns and increased pressures for such organizations to operate in a socially responsible manner. While companies manufacturing potentially harmful goods have the legal rights to market their products, they face increased pressures to do so in a socially responsible and ethical manner because of the probable impact of their products on the society.
In light of these pressures and concerns, marketers need to go beyond legal parameters to become role models of social responsibility while successfully marketing their products. This would entail developing and executing a socially responsible marketing plan through which ethical issues are taken into consideration when marketing such products. The marketing plan should incorporate definition of ethical marketing for the business, ethical approach to marketing, and costs/benefits of ethical marketing to the business (Anastasia, 2015). Secondly, marketers should constantly monitor trends and changes in societal beliefs and values. The trends and shifts should in turn be utilized as the premise for formulating marketing plans and messages for the potentially harmful goods. Third, marketers should incorporate social responsibility and ethical characteristics in their operations such as honesty, transparency, ethical pricing, safety, and respect for customer privacy.
References
Anastasia. (2015, February 6). Social Responsibility and Ethics in Marketing. Retrieved August 1, 2017, from https://www.cleverism.com/social-responsibility-ethics-marketing/
Buchanan, J., Elliott, G. & Johnson, L.W. (2009). The Marketing of Legal but Potentially Harmful Products and Corporate Social Responsibility: The Gaming Industry View. The International Journal of Interdisciplinary Social Sciences, 4(2), 81-97.
Product Brand ManagementExplaining what product brand management isProduct brand management is a process of first identifying how consumers perceive a brand currently. Then it focuses on how the organization wants the brand to be perceived. It identifies the goal and uses different techniques to try to get consumers to see the brand the way the organization wants it to be seen. Positive brand associations and brand loyalty help the brand
Corporate Social Responsibility The author of this report has been asked to do a critical review of the subject that has come to be known as corporate social responsibility, or CSR for short. Rather than just doing a general literature review of the subject, there will be some specific points of analysis that will be focused on. The primary focal point that will be distinctive in this report is the comparison
Social Responsibility Types of people who live in the community in regards to the overall type of individuals who live within the community, the demographics vary considerable. However, the underlying values and principles that govern the population remain relatively homogenous. For one, many of the individuals on the base are military oriented or have some affiliation with the principles embedded within the military. The virtues of honor, respect, integrity and so
(Chandley, 2010) In the case of RJ Reynolds, they have become involved in very little social responsibility. This is because, they consider these regulations to be a burden with them claiming that the sector is the most regulated in the industry. As a result, RJ Reynolds could learn from Philip Morris by implementing programs to reduce the number of minors using their products and promoting efforts to help people
DSL access speeds are just slightly higher than dial-up and as a result often do not have the performance necessary for supporting multiple WiFi users. In these installations of DSL in high density urban locations including apartment buildings, the speed degradation is noticeable and immediate when someone else is also using the WiFi signal. Conversely the speed of a cable modem-based WiFi connection is at times so fast there
Ethics and Social Responsibility Companies, like people, are bound by ethical requirements -- a responsibility to consumers and customers. Companies are expected to do follow up on the promises of their advertisers. All companies make ethical declarations as part of their vision and operational philosophy, but quite a few to do little to live up these declarations. Recently, Enron's bankruptcy has brought to light some actions that appear to be at