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Ethics and Social Responsibility in Marketing

Words: 328 Length: 1 Pages Document Type: Research Paper Paper #: 96192050

Marketing and Social Responsibility

One of the major objectives of marketers is to increase profits for businesses while ensuring customer satisfaction through providing quality products at the right place and price. When marketing services, marketers are also faced with the need to provide pertinent information to customers and establish a suitable environment for the delivery of their services. However, marketing of products that are legal but potentially harmful is characterized by criticism from the society and concerned stakeholders, especially when the manufacturer increases profits (Buchanan, Elliott & Johnson, 2009). These criticisms emerge from ethical concerns and increased pressures for such organizations to operate in a socially responsible manner. While companies manufacturing potentially harmful goods have the legal rights to market their products, they face increased pressures to do so in a socially responsible and ethical manner because of the probable impact of their products on the society.
In light of…… [Read More]

Anastasia. (2015, February 6). Social Responsibility and Ethics in Marketing. Retrieved August 1, 2017, from 
Buchanan, J., Elliott, G. & Johnson, L.W. (2009). The Marketing of Legal but Potentially Harmful Products and Corporate Social Responsibility: The Gaming Industry View. The International Journal of Interdisciplinary Social Sciences, 4(2), 81-97.
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Organizational Performance Evidence from UAE Banking'sector

Words: 2054 Length: 7 Pages Document Type: Research Paper Paper #: 34557586

Corporate Social Responsibility Practices and Organizational Performance: Evidence from UAE Banking sector
The concept of Corporate Social Responsibility is not a new one. CSR has come to be corporate strategic responsibility in the sense that it is a significant component of corporate international business strategies (Isaksson, Kiessling, and Harvey, 2014). In the present day, CSR is acknowledged as having the potential for not only differentiation but also positioning within the global marketplace. Furthermore, it is deemed to be a pivotal implement for a firm’s longstanding legality and profitability. Since its inception, CSR has advanced to become a strategy employed by firms to facilitate value addition in their reputation (Isaksson et al., 2014). Global corporations are presently challenged with more intricate interrelations and diversified interests from various stakeholders. It is not sufficient to solely care for consumers and suppliers, but rather also the parties that can, may and…… [Read More]

Abdallah, A. A. N., & Ismail, A. K. (2017). Corporate governance practices, ownership structure, and corporate performance in the GCC countries. Journal of International Financial Markets, Institutions and Money, 46, 98-115.
Aguinis, H., & Glavas, A. (2012). What we know and don’t know about corporate social responsibility: A review and research agenda. Journal of management, 38(4), 932-968.
Armstrong, M. 2000. Performance Management, Key Strategies and Practical Guidelines, Second Edition. United Kingdom: Kogan Page Limited.
Chan, M. C., Watson, J., & Woodliff, D. (2014). Corporate governance quality and CSR disclosures. Journal of Business Ethics, 125(1), 59-73.
Choi, J., & Wang, H. (2009). Stakeholder relations and the persistence of corporate financial performance. Strategic management journal, 30(8), 895-907.
Choi, B. B., Lee, D., & Park, Y. (2013). Corporate Social Responsibility, Corporate Governance and Earnings Quality: Evidence from K orea. Corporate Governance: An International Review, 21(5), 447-467.
Isaksson, L., Kiessling, T., & Harvey, M. (2014). Corporate social responsibility: Why bother. Organizational Dynamics, 43(1), 64-72.
Jones, C., & Volpe, E. H. (2011). Organizational identification: Extending our understanding of social identities through social networks. Journal of organizational behavior, 32(3), 413-434.
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How Qatari Corporations are Engaging in CSR Practices

Words: 3227 Length: 3 Pages Document Type: Research Paper Paper #: 96570641

The Role of Organizational Drivers and Communication on the Adoption of CSR Activities
Today, corporate social responsibility (CSR) practices are becoming increasingly commonplace, and a majority of Fortune 500 corporations as well as small- to medium-sized enterprises are implementing these activities to promote their public image and improve their corporate reputations. Despite these trends, there remains a dearth of timely and relevant studies concerning what types of CSR practices are most effective in achieving organizational goals and how best to communicate information concerning investments in different CSR activities .The purpose of this final component of a three-part study is identify potential internal and external drivers for CSR initiatives as well as the level of communication for CSR initiatives in Qatari companies. In addition, a special section concerning corporate citizenship has also been included as a valuable supplement to the study.
Keywords: Corporate social responsibility, corporate citizenship, CSR, greenwashing, Qatar…… [Read More]

· Abro, M. M. & Khurshid, M. A. (2016, January 1). Corporate Social Responsibility (CSR) Practices: The Case of Saudi Aramco. Journal of Competitiveness Studies, 24(1/2), 79-83.
· Ballou, B., Casey, R. J., Grenier, J. H. & Heitger, D. L. (2012). Exploring the strategic integration of sustainability initiatives: Opportunities for accounting research. Accounting Horizons, 26(2), 265-288.
· Brooks, M. (2010, June). Incorporated social responsibility: Authentic CSR is an attitude that pervades every business decision. Financial Management, 12.
· Carrasco, I. & Buendia-Martinez, I. (2016, January 1). From the business strategy result to a source of economic development: The dual role of CSR. Journal of Small Business Strategy, 26(1), 69-73.
· Definition of corporate social responsibility. (2017). The Financial Times. Retrieved from
· Frecea, G. L. (2016, June 1). CSR integration into the financial economy: A conceptual approach. European Journal of Interdisciplinary Studies, 8(1), 35-39.
· Kesavan, R. & Bernacchi, M. D. (2013, January 1). Word of mouse: CSR communication and the social media. International Management Review, 9(1), 58-62.
· Ketvirtis, S. (2012). How Corporate Citizenship Impacts Employee Engagement. (MSLOC program 2012).
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CSR Activities and Organizations Internal Culture

Words: 3499 Length: 10 Pages Document Type: Term Paper Paper #: 30038806

Albrecht Discount Inc is popularly called Aldi. It is a family owned discount chain supermarket headquartered in Germany. Aldi is composed of two distinct businesses. They include the Aldi Sud and Aldi Nord. The two are both economically and legally independent but family related. The company has dominated the market of global grocery retailing. It owns and operates a chain of other discount outlets across Australia, Europe, and the US. The company deals with general merchandise and food products among them meat products such as refrigerated foods, fresh meat, frozen meat, snacks, bakery produce, pantry items, beverages, dairy produce, and sweets.
Since its inception, Aldi has been gradually internationalizing its business. It started by entering Australia through acquiring Hofer retail chain. Then, the business expanded in the United States, Switzerland, Slovenia, Hungary, Ireland, and the UK. Today, Aldi is active in the European market and nine European countries. In…… [Read More]

References List
Babnik, K., Breznik, K., Dermol, V., and Širca, N. T. 2014. The mission statement: organisational culture perspective. Industrial Management & Data Systems, 114(4), 612-627
Haberer, J. 2010. Strategic Management - Aldi: Is Aldi being deprived of the German discounter-throne? Mu?nchen: GRIN Verlag GmbH.
Hubbard, G., Rice, J., and Galvin, P. 2014. Strategic management. Pearson Australia
Kleemann, F. C. 2013. Supply chain strategy analysis for Aldi. Grin Verlag Ohg.
Laforet, S. 2017. Effects of organisational culture on brand portfolio performance. Journal of Marketing Communications, 23(1), 92-110
MiLee, E., Park, S-Y. and Lee, H. J. 2013. Employee perception of CSR activities: Its antecedents and consequences. Journal of Business Research, 66(10), 1716-1724
Robbins, SP, DeCenzo, DA, Coulter, M, and Woods, M 2016. Management: The Essentials 3e. Pearson
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Corporate Social Responsibilities Comparison of CSR Practices

Words: 873 Length: 2 Pages Document Type: Essay Paper #: 61469748

Corporate Social esponsibilities

Comparison of CS Practices

In the 21st century, attaining some degree of social responsibility is recognized as a business quality that most corporations use in their daily operations to keep being in business Enquist, Edvardsson, & Petros, 2008.

The inclusion of social responsibility into a corporation helps to form a connection between the corporation's objectives with the idea of sustainable developments Samuel & Walter, 2009.

Corporate social responsibility helps corporations to show their ethical concern for sustainable development and that for their stakeholders. In this paper, a comparison of corporate social responsibility of three companies is given.

CS practices of IKEA, Hennes & Mauritz (H&M) and Starbucks compared

H&M philosophy in conducting business as the third largest retailer of clothing in the world is to offer the best price for fashion and quality outfits. The issue of the quality by H&M does not only involve the final…… [Read More]


Chaudhary, K., & Krishin, V.R. (2007). Impact of Corporate Social Responsibility and Tranformational Leadership on Brand Community: An Experimental Study'. Global Business Review, 8(2), 205-220.

Enquist, B., Edvardsson, B., & Petros, S., S. (2008). Corporate Social Responsibility for Charity or for Service Business? . The Asian Journal of Quality, 9(1), 55-67.

Samuel, O.I., & Walter, L.F. (2009). Global Practices of Corporate Social Responsibility. Heidelberg: Springer.
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Management - Corporate Social Responsibilities

Words: 2316 Length: 8 Pages Document Type: Essay Paper #: 81124060

"What Katrina showed us was how we can use our size and resources to do something very good." Inspired by its role in helping Katrina victims, Wal-Mart looked at the impact a company its size could have throughout the world on a daily basis if it embraced corporate social responsibility (CS)" (Ferdinand, 2007). But despite of this, a certain level of accommodation continues to exist.


The accusations brought to the supermarket chain are endless and they are likely to continue in the future as well. But the company has fought hard to counteract the harmful effects. Their best defense has been built on arguments such as:

Wal-Mart associate (employee) makes $17,000 per year and he is free to look for another job if he is dissatisfied

The company offers low prices, allowing as such the population to increase its savings and live a better life

The company obeys by…… [Read More]


Anderson, J.W. Jr., 1989, Corporate Social Responsibility: Guidelines for Top Management, Quorum Books

Berkhout, T., January-February 2005, Corporate Gains: Corporate Social Responsibility Can Be the Strategic Engine for Long-Term Corporate Profits and Responsible Social Development, Alternatives Journal, Vol. 31

Cahiles-Magkilat, B., January 9, 2001, Wal-Mart in Talks with Uniwide on Possible Tie-Up, Manila Bulletin

Gary, D., Summer 2004, Imperial Design: Theological Ethics and the Ideologies of International Politics, Cross Currents, Vol. 54