Ethnic Restaurant Eleftria Greek Taverna Restaurant Concept

Ethnic Restaurant Eleftria Greek Taverna Restaurant Concept The Eleftria Greek Taverna is a restaurant designed for upscale professional families where both husband and wife work, yet both still want to have fully cooked, ethnic dinners that are of high quality with excellent nutritional value. The concept is that of both sit-down informal Taverna where the dress code is flip-flops and shorts or even business wear. The food serve will be both counter ordering and a more formal area to sit down and have a nice dinner with family.

This will be differentiated by a partition in the restaurant. Hours of operation will be oriented towards the business lunch and dinner customer segments, opening at 10 am and closing at 11 pm Monday -- Friday and open 11:30am to 12 am Saturday and Sunday. Target Market - Upscale dual-income couples making a combined income of $100,000 a year or more and high income executives and their families who are fans of ethnic. Healthy foods.

Within this general segment, those that have jobs that take them on business trips often (sales, marketing, customer service) will be the primary audience as these professions often have a perennial time shortage. Primary market is dual income couples with children as they are the most time-starved of all. Menu -- For lunch the majority of the entrees will be vegetarian and salad-based with meats optional as the majority of customer's anticipated during this meal time will be women.

The unique value proposition fo the Taverna will be healthy eating and quick lunches that are excellent for you and taste great too. The dinner menu will be varied with much more attention to authentic Greek foods from the islands of Mykonos, Crete and Santorini, all places known for excellent fish and lamb dishes. This will be in competition to the approach Daphne's has taken of stressing more vegetarian-based dinners in the evening hours.

The Daphne's Greek Cafe chains have gone heavily in the direction of vegetarian food yet have only a small segment of their menu dedicated to more traditional Greek ethnic foods (Berta, 2005). The menu at Daphne's is also not varied enough to capture a greater percentage of the core target market of dual income couples as it focused on smaller, high proceed portions (Friedland, 2002). Pricing Levels The pricing for entrees during lunch will have a median level of $7, with bundling of drinks and appetizers for those eating between 11:30am to 12:30 PM.

The dinner entrees wills tart at $12 each and go as high as $18 for a full rack of lamb dinner prepared with specific spices as is done on Santorini. Capacity.