- Words: 2072
- Length: 8 Pages
- Topic: Business - Advertising
- Paper #: 6662625
They will want to try this product, and they will want to experience themselves the effects and the consumption process of the energy candy.
Consumers' behavior shows us how they intend to respond to the product. Basically, they can reject it, approve it, or be indifferent to it. Their behavior in the case of the energy candy will probably be similar to their behavior in the case of energy drinks