Global Marketplace The Future Of Term Paper

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Both goods and services can be provided to a diverse group of people, provided that diversity is properly addressed and acknowledged (Ragin, 1994). The changing face of globalization will also require that the labor market do some changing. More people with Internet skills will be needed, as will good writers who can get high rankings in search engines. Recent changes to Google have shown that low-quality content is no longer acceptable, and people with writing skills that are above and beyond the standard ability of anyone to put together a few sentences will be in demand. In addition to good writers, graphic designers, coders, and others who are capable of working with web sites to bring them customers and good search engine rankings will be in more demand than ever before. Management will still be a significant area in which people can excel, but the managers of tomorrow will need to have a more multi-cultural attitude and will need to be able to adjust to changing needs and desires more quickly than the managers of today.

Each person who works in management must possess the ability to relate to others who are different, instead of only focusing on the people who are...

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While companies will become more global and people will not know one another on an individual basis as commonly, there is still a need for people who can talk to others. Appearing personable is not the same thing as knowing someone, and it will not be necessary for employees and managers to know their customers personally. It will only be necessary for them to be able to relate to their customers based on cultural, demographic, and geographic characteristics. It may sound impersonal, but it will not feel impersonal to the customers. They will get what they want and they will like how they are treated - which will keep them coming back.

Sources Used in Documents:

References

Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.

Jain, S.C. 1989. Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing 53(1): 70-79.

Ragin, C.C. (1994). Constructing social research: The unity and diversity of method, New York NY: Pine Forge Press.

Shaw, J. 1999. Standardized international advertising: some research issues and implications. Journal of Advertising Research 39(6): 19-24.


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