Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Google's strategy is to deliver high quality content that drives advertising revenue online. This strategy is supported by a high level of innovation, by offering end users (web surfers) high value content. Google believes that content is critical to providing value, which attracts users, and those users can then be sold to advertisers (Google, 2013).
The learning and growth objective is important to Google, because of the company's reliance on innovation as a source of competitive advantage. As a result, Google invests heavily in its employees (Stewart, 2013). Google enhances its advertising with business intelligence -- better matches between customers and advertisers, and better knowledge of customers. As a result, Google relies on innovation to find ways to automate the data gathering and business intelligence processing processes. Learning and growth highlights how Google can add value for its customers through internal learning processes (BSI, 2013).
Three objectives for Google with respect to the...
These are all factors that will affect the company's output, especially with respect to innovation. Each of these can be measured to evaluate the success of Google against these learning and growth objectives.
The best way to measure whether a firm has been successful with respect to increasing its business intelligence with respect to users and customers is to analyze how many data points it has for these, and how fine the data is. The company has metrics for these that it uses to sell to its customers. These metrics can be improved -- generally more information and finer information would be considered to be an improvement.
With respect to increasing the value of the firm's intellectual property, there are two measures here. The first is the number of patents that the company has, and the second is the value…
Works Cited;
BSI. (2013). Balanced scorecard basics. Balanced Scorecard Institute. Retrieved June 6, 2013 from https://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx
Google. (2013). Google-friendly sites. Google.com. Retrieved June 6, 2013 from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
Stewart, J. (2013). Looking for a lesson in Google's perks. New York Times Retrieved April 30, 2013 from http://www.nytimes.com/2013/03/16/business/at-google-a-place-to-work-and-play.html?pagewanted=all
Google Introduction and Description of the Company Organizational Structure Industry Analysis Value Proposition Financial Performance Figure 1.1 Revenue and Net Income Growth TOWS Strategies BCG Matrix Leadership Alliances Measures Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the
Google Inc. The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc. The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct
Quality of Life Among Tawau Hospital Sufering From Knee Osteoarthritis With Physiotherapy Qualitative study of How Quality of Life of Tawau Hospital Staff Suffering from Knee Osteoarthritis have been improved at Physiotherapy Unit. To investigate how the Quality of Life among Tawau Hospital staff suffering from Osteoarthritis (knees) have been improved using Physiotherapy intervention. The study employs qualitative techniques to collect data. The sample population is selected from people and Tawau Hospital staff visiting the
Google Search and Services The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008) Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from
Oakley Pro-Lenses Marketing plan Market Strategy and Market Segmentation Presenting the brand It is important to know what role plays one product in our lives, that's why to fulfill all the customer needs requires a set of processes. In order to see how the new product will fit in the market, we conducted a marketing plan for releasing successfully Oakley ProLenses. Oakley is one of the most loved brands of sunglasses, being known worldwide
Audit Quality and Agency Cost Since the advent of industrialization, there has been the presence of a bond between the people who invest and the people who manage those investments, forming a vital relationship amongst the two groups. Although with the rise of such relationships, the soaring issues of trust and confidence have been a hindrance in economic growth. Viewing the high percentage of the capital of investors or shareholders in