Marketing management implementation, organization, and contingency planning

Grill Kabob Marketing Plan Management

Controls

In order to attain the set goals for business, controls in the pertinent areas aiming at monitoring the performance of business is necessary (Smolianov & Aiyeku, 2009). The controls will look into the actual result against the target annual sales, profits and capital growth. The employees service value to the customer will be assessed against customer number inflows and the value customer have on them. The range of products produced and sold in the restaurant will be assessed for its marginal contribution to offsetting the running expenses and profits earned by the business. These controls will adequately serve to advice the business management on the corrective and emphasis decisions to take (Smolianov & Aiyeku, 2009). The function of monitoring and evaluation will be carried out through both internal and external measure.

Implementation

The implementation plan for the business presents the flow of activity that will be undertaken towards successful initiation of Grill Kabob restaurant. The initial stages of the business will be preparation of the premises and employees by branding. This should take two weeks. Advertisements through audio and visual media will follow. Prior to the start of business the advertisements will run for one week. After the start of business, the advertisements will be undertaken for ten weeks combining printing of flyers and posters.

The advertisements will be split into two main campaigns. The first one will run for six weeks of the start of business. This campaign will target sensitizing the market of the products, services and location of the business. The second four weeks campaign will run to remind the client of the products and also introduce promotional offers for return customers. This campaign will target to recruit new customers as well as educate on the promotional offers. In this campaign, flyers and posters will be printed.

Marketing organizations

The marketing activities will be undertaken by individuals well conversant with the Middle Eastern food culture since this is core of the business operations. The business owner is a Middle Easterner and will pioneer the organization and implementation of the marketing activities. The business will recruit a business operation manager well vast in business activities to assist the business owners in implementing the ideas with a higher degree of success.

Contingency Planning

Contingency planning is a process of preparing for the unexpected or unplanned for situations and coming up with ideal measures to mitigate (Sengupta, 2005). Though the plans may never need to be implemented they serve to safe guard against disaster management measures. The contingency planning measures are likely to be effective compared to haphazard planning measures (Sengupta, 2005).