Grill Kabob Restaurant: Marketing and Financial Objectives

Grill Kabob Restaurant: Marketing and Financial Objectives

The marketing objective for Grill Kabob restaurant shows the key targets such as recruiting a vibrant sales team that will reach out to the market, branding the business and the employees, steadily increasing the market share and retaining customers.

According to (Fey, Morgulis-Yakushev, Hyeon Jeong, & Bjorkman, 2009) the employees to a business form a significant connect between a business and employees. In this line, employees need to have what it takes to sell the initiated idea while appealing to the potential market. The sales team will be selected in accordance to their suitability to the intended business venture. A consistent assessment will be taken on to ensure that they meet the business' intended image in the market.

Grill Kabob will create a brand name that will heighten potential client awareness in the market. The employees will be branded by downing a Middle Eastern dress culture to create an appeal in the market to embrace a Middle Eastern culture. The advertisements for the business will reflect a Middle Eastern culture in food preparation and service delivery that will attract potential clients. The food served in the menu will all have names that reflect a Middle Eastern twist to it. This will create a higher affinity for the products and business (Song & Xiaoli, 2012).

The business targets to increase its market share annually through advertisements and promotions. The target is to increase sales in the walks in demand by three percent, delivery sales by five percent and outside catering contracts by two percent annually. This target will be set to the different department within the business administration.

Customer retention is achievable through enticing repeat customer to the business products. Grill Kabob targets to achieve repeat customers through, high quality service that increases customer satisfaction. Promotional offers will also be used to entice customers to keep coming back.

Financial Objectives

The financial objectives for Grill Kabob restaurant are to increase profits through demand, consistently increase sales figures in the first five years and increase its capital base for expansion purposes. Grill Kabob restaurant targets to increase its annual profits by at least two percent annually. The target profits increases will be split into four requiring the each quarter year to yield at least 0.5% increase. The increases in profits will be reinvested to open new branches in other towns.

Since Grill Kabob restaurant intends to provide low prices for the products, it is targets to meet the profits targets through increasing sales volumes. On a quarterly basis, the sales volumes need to increase by 4% in order to meet the targeted profits.