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Grill Kabob restaurant SWOT
Strengths
The position of the proposed restaurant is a high traffic area where the residents and commuters in the region transverse. The location of a business according to (Sengupta, 2005) plays a critical role in influence the business's potential to sell out in the market. In this case, the Fox Valley Mall plays host to thousands of the city commuters and during the weekends and holidays, the traffic increases by 5 to 10%. The traffic presents strength to the restaurant to market its products creating demand and appetite to potential clients.
The proposed restaurant has the strength in product range and customer service. This package offers the customer an opportunity to choose from the wide product range the food that will meet their desires. The customers will be given considerable attention and have an opportunity...
The employees will present a Middle Eastern culture of dressing combined with high quality in service delivery. This aspect will add to the strength of the business to attract customer to embrace Middle Eastern cooking with a rich attention to cultures.
Weakness
The cost of branding the business and employees in a Middle Eastern way is going to cost Grill Kabob restaurant a fortune. This cost are inhibiting especially to a business that is starting making initial business appear to be slow. Further, high cost of advertisement is required since the business is starting and there is a need to let the market know of its existence (Sengupta, 2005). To complement the high-inhibiting costs, the business requires a high traffic of people in the mall and especially to the restaurant. This is an aspect the…
References
Sengupta, S. (2005). Brand Positioning: Strategies for Competitive Advantage. New York City, U.S.: McGraw-Hill Companies, Incorporated.
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