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Four years of university can't compare to an internship at an actual agency and "Whipple" is as practical as an internship, as Sullivan outlines the real way potential employees get jobs at ad agencies.
So heralded is this book, that it has most recently been updated and offered up in a new edition. Included now are current campaigns and an easy-to-follow suggestions and guidelines to the day-to-day operations of an ad agency.
He clearly delineates between print, TV and radio and how the creative process differs with each. Self-confidence in creations is clear; Sullivan devotes two chapters on maintaining the integrity of an original ad - and how to get around client comments like, "make the logo bigger."
He is never without a sense of humor, as evidenced...
But it's a Dry Heat: Some advice on working in a tough medium."
Sullivan never falls into the trap of being the "stereotyped" salesman. Indeed, he is an adman, but he is a writer, and extraordinarily creative. Without pretense or conceit, he gives out so much valuable information, it is, frankly, hard to absorb everything in one reading; in fact, it's a book that should be as referenced by the advertising industry (and those who aspire to it), as the average person does a dictionary.
Bibiliography
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising Wiley, John & Sons, Incorporated. January 2008
Sullivan never falls into the trap of being the "stereotyped" salesman. Indeed, he is an adman, but he is a writer, and extraordinarily creative. Without pretense or conceit, he gives out so much valuable information, it is, frankly, hard to absorb everything in one reading; in fact, it's a book that should be as referenced by the advertising industry (and those who aspire to it), as the average person does a dictionary.
Bibiliography
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising Wiley, John & Sons, Incorporated. January 2008
Internships Kamenetz (2006) and Halperin (2010) take opposing views of the value of unpaid internships. Both write about the issue, Kamenetz arguing that unpaid internships distort labor markets and do not meet the needs of interns, while Halperin argues that even though paid internships are better, there are benefits to the student of unpaid internships. This article will outline the different issues involved in the unpaid internship question, and the perspectives
Internships Anya Kamenetz (2006) and Jennifer Halperin (2010) take opposing views of the issue of unpaid internships. In their pieces, the discuss some of the same issues, but they also discuss different issues, and the two writers certainly come to different conclusions about the issue of unpaid internships. At the heart of the issue are unpaid, rather than paid, internships, because this is a rising trend in both business and academia
Internship For my internship experience, I choose to work at Gold & Black Illustrated, a print magazine that covers Purdue University sports. The magazine has 2,000 paid subscribers. Members of the John Purdue Club -- Purdue's athletic fundraising society -- all receive the magazine as one of the perks of their membership. The magazine has both a print and a virtual component. The print version is designed to be a glossy
Internship Narrative Review with the supervisor the required activities. My supervisor and I discussed how I completed all the relevant activities for the months of August and September and reviewed any issues. Meet weekly with your supervisor for supervision. My supervisor and I set a weekly schedule for meetings with the understanding that if I need to, I can reach out and speak to her even outside of our appointment time, which
Internship Plan Qualifications for Middle School Internship Program -- Brentwood School District Must adhere to the school's mission statement, to develop the skills which students need in order to learn to solve problems practically and logically; to learn effective communication skills and respect diversity and champion justice; b) Must assist principal with supervision of students, including conflict mediation, parent-teacher relationships; and serve on the strategic planning committee that monitors and evaluates academic and
Internship The first steps that we take in our careers can have an enormous impact on the direction that our entire life will take, which means that we should choose our first positions carefully. This is all too often not the strategy that people take because, since they are relatively lacking in experience and skills at the beginning of their careers they quite often settle for the first thing that comes