Internship
For my internship experience, I choose to work at Gold & Black Illustrated, a print magazine that covers Purdue University sports. The magazine has 2,000 paid subscribers. Members of the John Purdue Club -- Purdue's athletic fundraising society -- all receive the magazine as one of the perks of their membership. The magazine has both a print and a virtual component. The print version is designed to be a glossy keepsake. The electronic component is published up to 30 times per year to give ongoing information about Purdue sports and is delivered Wednesdays during football season and Monday during basketball season. It offers an interactive experience with both video and audio components and is well-suited in the size and design to iPad and tablet reading. Its information is current, but the articles are in-depth and provide additional information beyond that of quick captions of the sort that might be written on ESPN.
The readership primarily consists of alumni who live close enough to visit the campus to see sports events on a frequent basis (90% live within a day's drive of Lafayette). They are affluent enough to provide financial support to the team and are active participants in alumni-related sports events. Another component of the Gold & Black is GoldandBlack.com, which provides information about Purdue sports and recruiting. It is a premium website with over 2,625 paid subscribers but also has several free components leading to 95,000 unique visitors per month.
The multifaceted aspect of the experience was one of its primary attractions. One of my goals in my internship experience was to gain a sense of how digital media has changed sports broadcasting. My internship will allow me to experience both 'old' print formats, as well as components of Gold & Black that are products of the new digital age and just taking shape.
The different aspects of the production will enable me more fully understand the deadline-driven planning required for a publication to meet the readership's needs of 12,000 subscribers from all over the world as well as provide content for the Internet. The 'glossy' aspects of the magazine have to be well-researched and attractive, while the digital components have to be timely in nature. Different approaches are required for different media, and a story that might...
Internships Kamenetz (2006) and Halperin (2010) take opposing views of the value of unpaid internships. Both write about the issue, Kamenetz arguing that unpaid internships distort labor markets and do not meet the needs of interns, while Halperin argues that even though paid internships are better, there are benefits to the student of unpaid internships. This article will outline the different issues involved in the unpaid internship question, and the perspectives
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After meeting Ms. Aida Ortiz, CMA's Human Relations Specialist, she presented a brief overview of the office and explained the particular responsibilities my internship would encompass during the two-week period. The first "order" was to have my port ID made. After being officially identified as part of the intern program, Ms. Ortiz and I attended the 0930 morning operations meeting. After the meeting, I worked with Jackie Fisher, supervisor
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