Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Hospitality Marketing. I'm studying hospitality management Cold Coast Australia. I attach documents understanding target hospitality organisation (Meriton Serviced Apartments Gold Coast) I wanna essay.
Hospitality marketing
Meriton Serviced Apartments is an Australian-based firm offering alternative hospitality services in luxurious apartments, in hotels located near the beach and providing customers with a wide array of recreational opportunities. Still, a weakness of the hotels remains the relatively low quality of the rooms, due to the fact that the company outsources the entire room division to a cleaning company (Part A). In this setting then, the current strategic proposal is that of increasing the quality of the rooms through the improvement of control over the outsourced services.
Strategy recommendations
In a more detailed stance, the proposed strategy is characterized by the following:
Objective: The scope of the strategy is that of increasing the quality of the rooms in order to increase the levels of customer satisfaction, the reputation of the hotels and ultimately, its sales levels (Schmitt, 2010). The expectation is that of a 5 per cent increase in sales within the first six months of strategy implementation.
Target market: The primary target market for the strategy is represented by the already existent customers, who would enjoy higher quality rooms, reveal higher levels of satisfaction and as such engage in word of mouth publicity (Cahill, 1997). This would lead to the reach of the second target market, namely the prospected customers, formed from businesses...
The implementation of the proposed strategy -- with its expected success -- would result in the creation of a competitive strength of higher quality rooms and an increased opportunity to succeed within the highly dynamic market place, where points of difference -- such as superior room quality -- are essential (Reid and Bojanic, 2009).
Aside from the aspects already covered in the previous lines, it is now important to reveal some practical recommendations on how to actually implement the proposition. Specifically, the strategy would revolve around the creation of additional control mechanisms to supervise over the means in which the leaning partner company is completing the totality of the room services. Some specific recommendations in this sense include:
(1) The analysis of the current shortages in room quality (Hsu and Powers, 2001)
(2) The discussion of these shortages with the cleaning company
(3) The creation of new quality standards desired by Meriton Serviced Apartments and which would be implemented by the cleaning company (Mawson, 2000)
(4) The development of new collaboration contracts with the cleaning company and…
References:
Buchanan, M., 2008, Profitable buying strategies: how to cut procurement costs and buy your way to higher profits, Kogan Page Publishers
Caghill, D.J., 1997, How customers pick a hotel: strategic segmentation and target marketing, Routledge
Click, R.L., Duening, T.N., 2004, Business process outsourcing: the competitive advantage, John Wiley and Sons
Hsu, C.H.C., Powers, T., 2001, Marketing hospitality, 3rd edition, John Wiley and Sons
I learned that different people expect different things at hotels, for example, many of our British guests arrived with their own towels, while many of our North American guests were never satisfied with our air conditioning services, despite the fact that many of our local guests found the hotel to be too cold. 2. It is important to be aware of the cultures involved in one's staff. This comes into
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc
The trainer will then focus on the steps to be taken to develop new skills. For example, if the trainer wants to talk about motivating, leading, negotiating, selling or speaking, it is best to start with what the learners do well before showing some chart on Maslow's theory, Posner's leadership practices, or selling skills from some standard package that has been develop elsewhere. Many foreign trainers make grave errors
Soft Systems Techniques in the Preparation of Information Technology as a Systems Manager Company Systems Consulting process and model Systems approach, client relationships Company Culture Client defenses, attachments to existing systems Interaction with the company culture in order to facilitate change System and Culture working together Dependancy issues Lewin Company Systems Consulting process and model Systems approach, client relationships Company Culture Client defenses, attachments to existing systems Interaction with the company culture in order to facilitate change System and Culture working together Dependency issues Lewin's model of
Researchers have an occasion to further organizational science and to make research practical by producing information that can impact changing organizational forms and circumstances. Pragmatically, academic researchers are not likely to get access to a company that is going through change unless the practitioners believe the research will be helpful (Gibson & Mohrman, 2001). There have been a number of calls to augment the significance and effectiveness of organizational science
Branding in Tourism The travel, tourism and hospitality industry is a constant challenge for the field of marketing. Because the competition is so strong throughout, it is hard for a company to build a base and maintain its market share. With so many leisure time choices available, customers are free to use their leisure dollars on many pursuits. This makes the market very difficult for those involved. An added difficulty is