The value of social media in creating and sustaining authenticity, transparency and trust throughout the recruitment and retention process with external candidates and externally-recruited employees is more critical over time as it ensures they stay connected with the company's unique culture and values (Henderson, Bowley, 2010).
References
Auger, P., Devinney, T.M., Dowling, G.R., Eckert, C. & Lin, N. 2013, "How Much Does A Company's Reputation Matter in Recruiting?," MIT Sloan Management Review, vol. 54, no. 3, pp. 23-28.
Ferris, G.R., Berkson, H.M. & Harris, M.M. 2002, "The recruitment interview process: Persuasion and organization reputation...
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