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¶ … HRM practices align with the company's business strategy.
Discuss how hiring more women and promoting them could improve the competitive advantage of this company.
Skype has become an intentionally renowned company known for its innovation and business success. However, its HR practices do not seem to align with the company's business strategy which is to be in the forefront of the modern world and to represent development and progress. According to Coraid CEO and tech veteran Audrey MacLean, women are under-represented in Skype because the adolescent geek culture is violence-centric (Walker, (n.d.)). This computer-driven and aggressive environment not only repels women but deters Skype form employing more women since more males than females represent their brand.
This is a pity because females not inly provide companies with a certain different kind of allure and other qualities that profit corporations, but their inclusion can prevent critics form denouncing the company for excluding women from its ranks.
3. Prepare...
It seems to me besides that Skype has various other tasks excluding that of computer that females can fill. Skype is divided into four groups. Each of these is functional units with their particular responsibilities. These are, in order of importance:
Operations: Product, Marketing, Customer Care, Support
Technology: Engineering, Platform, Development Community
Strategy: Partnerships, Strategic Alliances, Acquisitions
Administration: Global Communications Human Resources. Finance and Legal round out the top executive team.
Each of these, in turn, is divided into further subunits with various responsibilities. Performance is monitored and judged according to primary KPIs and the groups are teamed along two axes" product and geography in order to fulfill Skype's motto: "Skype Everywhere." Each…
3. Prepare a recruitment and retention plan for this company that specifically targets women employees.
The UK construction industry had a similar phenomenon where women were intimidated from joining due to the perceived barriers beginning with difficulties in joining the industry that very couture was so different and including discomfort in participating in tasks that were so alien to their nature. The UK construction industry accordingly encouraged females to take on the more mainstream roles in the industry such as design, engineering and construction itself. They did so, not only by making their culture more female-oriented (i.e. By decreasing the aggression), but also by providing females with training specific for those jobs and by deliberately reducing and punishing male aggression. They also offered females competitive wages and attempted, in all cases, to make conditions easy for them (Fielden et al., 1998). Skype can do the same. Most importantly, if Skype recruiters approach their task with confidence in women's skills and respect towards their candidates, they will more likely be successful as a study on recruiters who approached women as candidates for seafarers showed (Thomas, 2004).
4. List three (3) potential obstacles that this company could face
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