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Branding & Product-Market Expansion
Corporate Branding and Product-Market Expansion
Growth strategies developed within companies vary according to the nature and dynamics of the market or industry that the company's products and services are competing in. Different strategies are utilized, such as increasing market penetration, undergoing a market expansion, implementing vertical integration, or developing innovative/creative ideas for the market/industry. In the market of consumer goods and services, a prevalent practice and the strategy that has proven to be economically viable and effective in strengthening corporate branding is through product-market expansion.
In product-market expansion, the company increases its growth through the development and launch of additional products and services that are still categorized under the corporate brand but extends the company's scope by expanding or adding more markets apart from the existing...
In product-market expansion, the company thinks about the specific market that it wants to include in its portfolio, and upon determining this market, products and/or services are developed. A company could initially operate within the consumer goods market, but could eventually venture into telecommunications, infrastructure, and transportation. Ultimately, in using this growth strategy, the company or corporate brand is strengthened, as it becomes known as a brand leader in diverse kinds of businesses. Increasing and expanding the market coverage means developing products and services that consumers need in different aspects of their lives. Because the company brand has managed to penetrate every aspect of the consumer's life through its products and services, its branding becomes more salient and in effect, easily remembered and stronger in terms of brand recall and retention when thinking about products and/or…
Corporate Social Responsibility in Indian Pharmaceutical Industry An Exploratory Study Outlook of CSR in India History of CSR in India Philanthropy in Indian Society Modern Form of CSR in Indian Society Profile of Indian Pharmaceutical Industry Rationale for Selection CSR Activities by Indian Pharmaceutical Companies Major Influences Over CSR Activities Scope of CSR Activities Comparison of Indian & Western Pharmaceutical Companies This research paper is concerned with the recent practices of Indian pharmaceutical companies in the field of corporate social responsibility. For
This has a direct impact on cosmetics sales. In such countries there is a growing demand of higher quality products, even if this means higher priced brands. The use of technology in the cosmetics production is something more and more at hand, especially for cosmetics giants. This allows cosmetics producers to put a higher price on their products. Furthermore, this means increased profits. The awareness of health and wellness that characterizes consumers nowadays is extremely beneficial for
Diversification in Small and Medium Enterprises Adjustment and Renewal in the Aftermath of the Iraq War: A Case Study of Strategic and Functional Orientation for Diversification in a SME In this chapter, discussion will further explore how National United Group's (NUG) location decisions and its position in an industrial cluster are critical to understanding its strategic orientation, and also the design, implementation, and outcome of its diversification strategies in the post Iraqi
This is a particularly useful metric for retailers, because the fixed assets are typically the stores and land. The greater the degree to which the retailer can convert the stores and land to sales, the implication is that the retailer is a superior merchandiser. For Wal-Mart, the sales/net fixed assets ratio is 3.25. The RMA for this metric holds that 7.3 is "worst." This indicates that Wal-Mart is doing
875). Often success introduces complacency, rigidity, and over confidence that eventually erode a firm's capability and product relevance. Arie de Geus (1997) identified four main traits for a successful firm; the first is the ability to change with a changing environment (Lovas & Ghoshal, 2000, p.875). A successful firm is capable of creating community vision, purpose, and personality, and it is able to develop and maintain working relationships. Lastly, a
Business Level Corporate Level Strategies Business-Level Corporate-Level Strategies Analyze the business-level strategies Analyze the corporate-level strategies Analyze the competitive environment Difference in slow-cycle and fast-cycle markets The corporate strategy of a business is based on the vision and mission of the entity. It also lays a foundation stone for business and functional strategies. The industry sector specific to the business is also influential factor in developing strategies for a specific corporation. Diversification in related and unrelated