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¶ … improve the search engine for my business (Sam's African Produce). And why these strategies were chosen
How these strategies will benefit the
the company (Sam's African Produce)
Why this will work for the demographic
Search Engine Optimization (SEO) will help me improve my improve the visibility of my business website by increasing the rankings of the site on any search engine. Increasing visibility of the website will be useful to my business since not only may SEO potentially direct more people to my site -- hopefully resulting in more clients -- but it will enhance the reputation of my business, hopefully making tis products and service more popular.
Four strategies for improving SEO are the following:
Know my audience
I will need to know the demographics of my prospective audience in order to slant the business to them. Keeping the demographics of my audience in mind will help me slant the content accordingly, thereby making my business more...
Variables include age, sex, needs and geographic locations. Knowing these details will also help me in choosing particular keywords. Searchers will then find these keywords when typing in certain words. This will direct them to my site. In this way, my company will profit since it will be attracting the right mix of customers and not wasting money on attempting o satisfy and attract a mismatched sample. Customers too will profit since they will expand less effort in searching for their needs to be met. They will find me faster than they may otherwise have done had I not invested time in scripting content according to my targeted sample.
2. Keyword Research
It is not necessary that I place Sam's African Produce in the prominent place. Prospective clients are not searching for that. Rather they have specific needs which they want answered. It is these need that that will type in, and I need to know these needs in order to address them. It is these needs, in the form of keywords that I…
Source
Lemy, P. (2011)4 Helpful SEO Strategies To Improve Your Search Engine Ranking
http://www.webmaster-success.com/4-helpful-seo-strategies-to-improve-your-search-engine-ranking/
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