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Summary Falcioni. "Innovation (and Google)." Mechanical Engineering 128.12 (2006): 4. ABI/INFORM Global. ProQuest; December 7, 2007 http://www.proquest.com
What makes Google such a powerful business model is its ability to translate customers' needs into technology that can be used to generate advertising revenue. Google's highly unique business model resists competition and being treated as a commodity as a result. What Google does very well is listen to customers, no matter how they choose to communicate with the company (Murray, 9). Using the same technologies used to map web pages as to understand customers needs, Google is at the forefront of being able to listen and respond to customers. This is one of the reasons why Google has one of the most precious attributes of any company, which is trust. Trust is the new internet currency (Pitta, 52) and Google has found a way to generate and sustain it with its use of technology and willingness to be open about how it advertising models work, but most of all due to the growing dominance of its search engine as a research and daily tool for millions of customers across the world.
Bibliography
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Craig Henry 2007. Periscopic media tour. Strategy & Leadership 35, no. 3 (May 1): 56-62; (Accessed December 7, 2007).
Google Labs, Research papers on Natural Language Processing. Indicates focus of Latent Semantic Indexing. Accessed from the Internet on December 7, 2007 from location: http://labs.google.com/papers.html#category9
Ben Murray 2007. Brands must listen to Web Chatter. Strategic Communication Management 11, no. 5 (August 1): 9. (Accessed December 7, 2007).
Dennis a Pitta 2005. Internet currency. The Journal of Consumer Marketing 22, no. 7 (November 10): 449-450; (Accessed December 7, 2007).
Seda Ozmutlu 2005. Performance of question-based vs. keyword-based search engines and effect of web user characteristics on search engine performance. Online Information Review 29, no. 6 (November 1): 656-675. (Accessed December 7, 2007).
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Thompson, M Cioffi, H Gharib, N Giles, Y Li, TD Nguyen. 2006. From trips to…
Bibliography
Michael Castelluccio 2003. Google -an index for the world. Strategic Finance 84, no. 11 (May 1): 51; (Accessed December 7, 2007).
Craig Henry 2007. Periscopic media tour. Strategy & Leadership 35, no. 3 (May 1): 56-62; (Accessed December 7, 2007).
John G. Falcioni. "Innovation (and Google)." Mechanical Engineering 128.12 (2006): 4. ABI/INFORM Global. ProQuest; December 7, 2007 http://www.proquest.com
Google Labs, Research papers on Natural Language Processing. Indicates focus of Latent Semantic Indexing. Accessed from the Internet on December 7, 2007 from location: http://labs.google.com/papers.html#category9
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