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Industry Analysis
One of the first choices a diner makes when selecting a restaurant is whether to choose a chain or an independent venue. Chain restaurants offer consistency in their menus and the level of quality and service they offer. But as chains grow, the level of quality can become more variable and priorities can shift from pleasing patrons to serving the needs of stockholders. In contrast, the Rusty Moose is an independent restaurant that provides a unique dining experience to new and loyal customers.
Some weaknesses that come from being an independently-owned restaurant include the costs of marketing and the challenges of building and sustaining a loyal customer base. The immediacy and trust that customers develop over time with a restaurant becomes an integral part of its brand and must be continually reinforced for the restaurant to grow.
One advantage for an independent restaurant is its ability to create unique food and entrees. This keeps the dining experience new and exciting even for the most loyal customer. A threat to an independent restaurant can be its location. A very young demographic in the area may prefer fast food to suit a young person’s or student’s hectic lifestyle; too many older patrons, in contrast, mean that the restaurant may not have a sustained customer base. The Rusty Moose is trying to suit the palate of a diverse demographic of diners, which can be one of the most difficult aspects of running a chain restaurant.
One of the things that will make a difference for the customers is represented by the quality of the food, which needs to be fresh, first and foremost, and tasty. The good quality of the food also refers to how tasty the dishes are.. From this point-of-view, it is highly important for the restaurant to have a skilled chef. The recipes that the restaurant offers can represent an important opportunity.
Macroeconomic Analysis of Government Fiscal Policy According to the Bureau of Economic Analysis, Government fiscal policy had an effect on the overall economy. A report published by the Bureau, explains that in the first quarter of 2003: Real federal government consumption expenditures and gross investment increased 2.6% in the first quarter, compared with an increase of 11.0% in the fourth. National defense decreased 1.5%, in contrast to an increase of 11.0%. Nondefense
An HRIS would enable Morgan to manage these operations for the business in a unified fashion. Since every restaurant is relatively similar in terms of its operations and HR needs, all could operate using the same accounting approach to these business elements and all such functions could be unified using HRIS. A Human Resource Information Systems (HRIS) can track a variety of workplace needs, including (most critically for Castle's) the
California Pizza Kitchen (CPK) is a casual dining food service chain that specializes in California style pizza (as opposed to deep dish New York Style). CPK opened in 1985. As of March, 2011 they are global in scope, having recently moved into India with 265 restaurants in 32 states and 10 foreign countries, in malls and airports, as well as frozen products available in most grocery stores. 2010 revenues were
The main focus of the 1980s regarding brands focused on a trend in takeovers, enabling successful brands to become extremely valuable on the open market. Even very early on, a value associated with a brand large was viewed in part as more important than the product itself. Early research indicates that many thought the only way to have a successful brand was to buy one. Many felt that the
Dining Analysis When deciding to visit a casual dining restaurant, the first choice one makes is whether to choose a restaurant from a chain or to choose an independent restaurant. This decision is an important one. Chain restaurants tend to offer consistent dining experiences, so that a person can anticipate the level of quality and service he or she will receive at the restaurant. However, as restaurant chains grow, they