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Brand Essays (Examples)

1000 results for “Brand”.


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10 Pages
Research Paper

Business - Advertising

Brand Equity Describe the Roles

Words: 3224
Length: 10 Pages
Type: Research Paper

Companies that have invested in defending their brand and managing the customer experience outside of their website have seen great returns. Within the travel industry, for example, companies such…

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8 Pages
Term Paper

Business - Advertising

Brand Equity Measurement

Words: 2673
Length: 8 Pages
Type: Term Paper

Brand Equity Measurement Consumer perceptions extensively influence and manipulate their purchasing behavior. Service and goods companies identify the significance of marketing strategies in influencing consumer behavior. All brands that…

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9 Pages
Essay

Business - Advertising

Brand Equity Has Been Defined

Words: 3908
Length: 9 Pages
Type: Essay

Then soon other players came such as Pepsi who also tried to penetrate the market. With the introduction of Pepsi into the market, the market share was divided, sales…

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3 Pages
Essay

Business - Advertising

Brand Relationships Having a Relationship With a

Words: 785
Length: 3 Pages
Type: Essay

Brand Relationships "Having a Relationship" with a Brand Establishing and maintaining a "relationship" with a brand is a complex concept that often is taken for granted. Much of the…

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4 Pages
Research Paper

Business

Brand Equity United Airlines on

Words: 1791
Length: 4 Pages
Type: Research Paper

The fur aspects of loyalty, perceived quality, identity of the brand and awareness all must be unified at the operational level of a business (Aaker, 1996). Who a company…

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3 Pages
Essay

Business - Advertising

Branded or Private Label Manufacturer Branded vs

Words: 913
Length: 3 Pages
Type: Essay

Branded or Private Label Manufacturer Branded vs. Private Label Manufacturer When creating a new company, one of the most important decisions one can make is whether to market products…

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3 Pages
Term Paper

Business - Advertising

Brand Extension the World's Leading

Words: 909
Length: 3 Pages
Type: Term Paper

This extension has great reviews because of its simple and brand oriented outlay. The product has had great success because Starbucks chose to extend its brand to something its…

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3 Pages
Essay

Recreation

Brand Disney Disney Is an Entertainment Company

Words: 885
Length: 3 Pages
Type: Essay

Brand "Disney" Disney is an entertainment company that operates under five key groups namely: Media networks, Parks and esorts, Studio Entertainment, Consumer Products, and Interactive Media. It owes much…

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5 Pages
Term Paper

Business - Advertising

Brand Analysis Arm & Hammer

Words: 1413
Length: 5 Pages
Type: Term Paper

Another 25% is usesd in the food and beverage industries, and pharmaceutical and personal care products making up 10% of the market. The rest is: chemical manufactureing, 9%, cleansers…

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2 Pages
Essay

Business

Brand Image

Words: 668
Length: 2 Pages
Type: Essay

Brand Image The concepts of brand name and corporate image are linked, but they are distinct from one another. A brand name is the way that the company identifies…

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6 Pages
Term Paper

Business - Advertising

Brand Comparison Background of L'oreal

Words: 2124
Length: 6 Pages
Type: Term Paper

Or those not willing to drop down to the mid-priced brands, more and more drugstores are trying to help ease the effect of rising prices by employing tactics such…

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2 Pages
Marketing Plan

Business - Advertising

Brand Communication Management on Organic Products

Words: 709
Length: 2 Pages
Type: Marketing Plan

Brand Communication Management on Organic Products In the class text in Chapter 11 entitled "Designing and Implementing Branding Strategies" that the brand-product matrix and the brand hierarchy help a…

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3 Pages
Marketing Plan

Business - Advertising

Brand Communication Management on Organic Products

Words: 870
Length: 3 Pages
Type: Marketing Plan

Brand Communication anagement on Organic Products Organic products are those products which are made from organic raw material and in some countries it also requires organic certification as well.…

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6 Pages
Essay

Business

Branding Study

Words: 1727
Length: 6 Pages
Type: Essay

Nike Should Move Production to the US and Make America Great Again Introduction Nike is a global sport, clothing and shoe supplier and retailer with over 1000 retail outlets…

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5 Pages
Essay

Business

Sapphire Brand Analysis Marketing

Words: 1393
Length: 5 Pages
Type: Essay

Week 5 discussion 2: Analysis of the Sapphire BrandThe Sapphire Reserve brand is a favorite among credit card holders, particularly younger customers. Card holders benefit from a range of…

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3 Pages
Case Study

Business

House of Tata

Words: 1218
Length: 3 Pages
Type: Case Study

In light of Tata’s experience, discuss the benefits and risks of a group brand vs. an individual company brand Advantages Group branding improves core terms of business communications. Ratan…

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4 Pages
Essay

Marketing

History of LEGO development

Words: 1113
Length: 4 Pages
Type: Essay

LEGO-inception and expansion of the toy company The development of a multinational company often begins with massive investment, franchising, foreign distributorship and large market coverage, at least for most…

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9 Pages
Term Paper

Management

Sales and Marketing Management

Words: 2984
Length: 9 Pages
Type: Term Paper

Sales and Strategy 1 What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions? The strategy decisions needed in the…

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1 Pages
Essay

Business - Marketing

Rusty Moose Industry Analysis

Words: 676
Length: 1 Pages
Type: Essay

Industry Analysis Trends One of the more critical choices diners make when selecting a restaurant is whether to choose a chain or an independent venue. Chain restaurants offer consistency…

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2 Pages
Essay

Business - Advertising

Brand Relationship When Fournier Describes the Relationship

Words: 649
Length: 2 Pages
Type: Essay

Brand Relationship hen Fournier describes the relationship that consumers have with a brand, she is referring to the attributes that consumers ascribe to that brand and then relate to.…

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3 Pages
Creative Writing

Business - Advertising

Brand Sense Lindstrom's Brand Sense

Words: 889
Length: 3 Pages
Type: Creative Writing

Apple does not use smell or taste as important elements in its sensory experience. The company recognizes that there are limits to the use of multisensory branding. The branding…

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2 Pages
Term Paper

Business - Advertising

Branded Forever Brands Cannot Be

Words: 792
Length: 2 Pages
Type: Term Paper

These can bring in new audiences, retain old audiences (like dieters who might be alienated from Coke because of concerns about calories) or can encourage greater consumption (as children…

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3 Pages
Marketing Plan

Business - Advertising

Brand Communication Management on Organic Products

Words: 822
Length: 3 Pages
Type: Marketing Plan

Brand Communication Management on Organic Products Organic products are a relatively new presence within the market. They strive to serve the need of a healthier life style with benefits…

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6 Pages
Essay

Business

Brand Repositioning Consumer Product Brand Repositioning of

Words: 1921
Length: 6 Pages
Type: Essay

Brand epositioning Consumer Product BAND EPOSITIONING OF HALLMAK GEETING CADS epositioning in the Target Market Hallmark greeting cards are the most ubiquitous printed greeting cards found across the United…

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1 Pages
Term Paper

Business - Advertising

Brand Extension Considerations There Are

Words: 487
Length: 1 Pages
Type: Term Paper

Their use of product line extensions to increase the up-sell and cross-sell of products and services are aimed at extending the product lifecycles of systems that often have limited…

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1 Pages
Term Paper

Business - Advertising

Brand Equity What Are the

Words: 318
Length: 1 Pages
Type: Term Paper

The methodologies behind consumer-driven versus data-driven approaches vary by company yet both share a common result of quantifying in financial terms the value of a brand. In determining the…

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1 Pages
Term Paper

Business

Branding the Use of Names

Words: 346
Length: 1 Pages
Type: Term Paper

As a result, brand name online is becoming increasingly important, especially for those companies who have existing business models that are based on retail operations. These include Wal-Mart, J.C.…

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1 Pages
Term Paper

Business

Branding Services Branding Strategies for

Words: 356
Length: 1 Pages
Type: Term Paper

Without the customer being involved there would not be a successful service transaction. Third, there needs to be a continual refresh of the value of the service for it…

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2 Pages
Research Proposal

Business - Miscellaneous

Brand Marketing Old Navy Identify

Words: 659
Length: 2 Pages
Type: Research Proposal

These other Gap, Inc. stores have more of a core brand image, even if their clothing is more expensive. Step 3 - Determine MC Objectives Convey the uniqueness of…

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2 Pages
Term Paper

Business - Advertising

Brand Reinvention The New Old Mcdonald's the

Words: 951
Length: 2 Pages
Type: Term Paper

Brand Reinvention: The New, Old McDonald's The name McDonald's is virtually synonymous with the idea of 'branding.' The idea of McDonaldization seems to imply the standardization and Americanization of…

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1 Pages
Term Paper

Business - Advertising

Brands While a Common Question

Words: 493
Length: 1 Pages
Type: Term Paper

Hogan also suggest the increased use of event sponsorships to strengthen brands. and, Hogan discusses the use of brand agents who are different from spokespeople because they represent the…

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1 Pages
Term Paper

Business - Advertising

Brands Cannot Be Expected to

Words: 420
Length: 1 Pages
Type: Term Paper

(Martin 1992:1). On the most basic level, the most popular brands have very narrow associations, such as Coca-Cola with America, McDonald's with fast, cheap, fun food, etc. But what…

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2 Pages
Case Study

Business

Brand Strategy Management Nespresso Brand Strategy Case

Words: 580
Length: 2 Pages
Type: Case Study

Brand Strategy Management Nespresso Brand Strategy Case Analysis History of Nespresso Mission and Ambition of Nespresso PRODUCT RANGES Business Product ranges n home product Ranges BRAND POSTON Brand position…

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1 Pages
Term Paper

Business - Advertising

Brands Cannot Be Expected to

Words: 464
Length: 1 Pages
Type: Term Paper

She is, like Betty Crocker or Aunt Jemina, more than a woman. According to the company fact sheet released to investors, Martha Stewart, the brand, now has an exclusive…

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10 Pages
Essay

Business - Advertising

Brand Extension the Disadvantages of Employing Brand

Words: 2560
Length: 10 Pages
Type: Essay

Brand Extension The disadvantages of employing brand extension strategy This work compeers and contrasts the merits and demerits of implementing brand extension a s a growth strategy by various…

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6 Pages
Research Paper

Business - Advertising

Brand Value for a Company

Words: 1737
Length: 6 Pages
Type: Research Paper

One relevant example in this sense is represented by the organizational investment in the brand value. In order to ensure a successful management of the brand, it is necessary…

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3 Pages
Term Paper

Business - Advertising

Branding Strategy Critiquing Research in

Words: 1456
Length: 3 Pages
Type: Term Paper

Seventh Brand Attribute: The brand's managers understand what the brand means to consumers. Again on the initial introduction of the brand, IM did not understand that the brand was…

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4 Pages
Term Paper

Anthropology

Brand Expands by Naomi Klein

Words: 1229
Length: 4 Pages
Type: Term Paper

' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the…

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2 Pages
Essay

Business - Advertising

Brands Consumers Roles Brands Play Views Customers

Words: 745
Length: 2 Pages
Type: Essay

brands consumers, roles brands play, views customers brands developed marketing -marketing influences. The background readings module introduces ways analyzing products brands case reading relates a study relationship consumers brands.…

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9 Pages
Term Paper

Business

Brand Image of Sears

Words: 2050
Length: 9 Pages
Type: Term Paper

Executive Summary Sears is a retail company that offers a range of products and services via brick and mortar locations and online shopping portals. Its brand focuses on offering…

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3 Pages
Term Paper

Business - Advertising

Branding Strategies of Apple and

Words: 981
Length: 3 Pages
Type: Term Paper

The overarching brand of the store is coordinated with these sub-brands to accentuate breadth of selection and an aggressive direction on Everyday Low Price (EDLP) positioning. Wal-Mart's influence on…

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4 Pages
Term Paper

Business - Advertising

Brand Names Mean Less Today

Words: 1511
Length: 4 Pages
Type: Term Paper

In devising these research projects, a series of focus groups would be organized in ten metro cities located throughout the U.S., and the questions would specifically focus on the…

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1 Pages
Term Paper

Business - Advertising

Branding Is One of the

Words: 376
Length: 1 Pages
Type: Term Paper

' Even if the brand has an indelible image, if tastes change, the company must vary its formula and change its brand associations. Because of the increased concern about…

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2 Pages
Article Review

Not Specified

Brand Names Will 'Ipad' Become Generic Word

Words: 595
Length: 2 Pages
Type: Article Review

Brand Names: Will 'iPad' Become Generic Word for Tablet?" was published by the U.S.A. Today, with the central premise concerning a relatively unknown yet ubiquitous phenomenon known as genericide.…

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2 Pages
Essay

Advertising

Branding a Potrait Studio Online

Words: 563
Length: 2 Pages
Type: Essay

Premier Portraits: Online Branding Proposal Premier Portraits is a luxury brand. Its customers are not interested in bargain prices but in quality and the prestige of having a custom…

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7 Pages
Research Proposal

Business - Advertising

Brand Manager Spend the Bulk

Words: 2142
Length: 7 Pages
Type: Research Proposal

Despite the fact that the balance seems to lean in favor of the more modern approach, the final decision must also consider the relationship of these types of techniques…

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3 Pages
Essay

Marketing

Branding Strategy and Marketing Communication Plan

Words: 957
Length: 3 Pages
Type: Essay

Market Segments Understanding the characteristics of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented…

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2 Pages
Essay

Business

Brands Have Finite Lives The

Words: 759
Length: 2 Pages
Type: Essay

Opponents to the idea that a brand can live forever point out the many popular brands that have died out in the past. True, there have been a lot…

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2 Pages
Essay

Business - Advertising

Brand Extensions Good or Bad

Words: 679
Length: 2 Pages
Type: Essay

The main benefits of extension using the already established successful brand of the parent are: reduced costs, the fact that it may prevent competitors from filling a niche, reduced…

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3 Pages
Essay

Business - Advertising

Brand Elements in Strategic Group for Pooch Pantry

Words: 1202
Length: 3 Pages
Type: Essay

Marketing Pooch Pantry- Unit IV - Brand Elements, Positioning and Strategic Group Brand Elements The branding of the product will play an important role in the marketing and sale…

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1 Pages
Essay

Agriculture

Branding Experiment

Words: 384
Length: 1 Pages
Type: Essay

Wegmans store brand food items vs. well-Known brands Lunchmeat Wegmans hickory-smoked turkey lunchmeat vs. Hillshire Farms hickory-smoked turkey lunchmeat Review placement on shelf: Both products are positioned side-by-side on…

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4 Pages
Case Study

Business - Advertising

Branding Case Study

Words: 1216
Length: 4 Pages
Type: Case Study

Building a Brand: Case Study The difference between creating and developing a brand in a business to business context is dramatically different than building one in that is strictly…

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4 Pages
Essay

Business - Advertising

Brand Strategy Is a Challenging Task for

Words: 1402
Length: 4 Pages
Type: Essay

brand strategy is a challenging task for many companies but it is a vital step in giving the company an identity of its own. It is this identity that…

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1 Pages
Reaction Paper

Business - Advertising

Brands A Goal Fluency Account

Words: 325
Length: 1 Pages
Type: Reaction Paper

In terms of the messages it transmits, these have a triple value -- to customers, to organizations and to the academicians. To customers, it transmits that demand for certain…

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8 Pages
Essay

Business - Advertising

Understanding Branding Techniques

Words: 2447
Length: 8 Pages
Type: Essay

Branding, And Branding Management Brands and branding are not new concepts in business. During the Stone Age, hunters used particular brands for their swords in hunting. Since then, the…

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3 Pages
Essay

Business - Advertising

Building a Brand

Words: 873
Length: 3 Pages
Type: Essay

Branding is a critical source of competitive advantage for firms. It is one of the only sources of sustainable competitive advantage, because your competitors can never duplicate your brand.…

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2 Pages
Essay

Business

Impact of Growth Strategies and Diversification on Corporate Branding

Words: 540
Length: 2 Pages
Type: Essay

Branding & Product-Market Expansion Corporate Branding and Product-Market Expansion Growth strategies developed within companies vary according to the nature and dynamics of the market or industry that the company's…

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4 Pages
Essay

Race

New Product Branding

Words: 1325
Length: 4 Pages
Type: Essay

Branding The product that we will be working with is fried cricket snack called Chapu. This is based on the Mexican chapulines, or fried crickets, that are found in…

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2 Pages
Term Paper

Sociology

HW Brands the Age of Gold

Words: 657
Length: 2 Pages
Type: Term Paper

Brands, H.W. The Age of Gold. New York: Doubleday, 2002. Get rich quick. This philosophy or fantasy can be seen everywhere today. It is seen in the eyes of…

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2 Pages
Essay

Business - Advertising

Company Analysis and Branding

Words: 814
Length: 2 Pages
Type: Essay

BANDING OGANIZATIONAL BANDING Sports Apparel's Organizational Branding Sports Apparel's Organizational Branding The Sports Apparel Company is an upcoming company that will specialize in the provision of different sports equipment…

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