- Words: 4466
- Length: 16 Pages
- Topic: Film
- Paper #: 92594944
Interestingly, results indicated that the three timing variables investigated, which were releases prior to long weekend, during summer, or during Christmas, did not demonstrate relation to total revenues (Simonoff & Sparrow, 2000). However, the third quartile grosses were noticeably higher for seasonal releases in comparison to non-seasonal releases (Simonoff & Sparrow, 2000).
One of the most important factors involved in determining the success of a film in terms of box office