Mike Butcher's article actually describes the process involved in social networking devices and presents Pearltree as one of the most intriguing technologies presently on the market. Pearltree apparently does more that Twitter because it unites users to a higher degree, making them connect with the persons that have the same interests as them and assisting them as they search for matters that they enjoy. This device is more user-friendly when compared to Twitter and really acts as a social system as seen by Rogers. Users on Pearltree can cooperate with other users in reaching a common goal and this is very much the social network's purpose. One might actually be inclined to consider that Twitter is a modern form of expressing narcissistic thinking, considering that many users choose to use the technology with the purpose of boosting their personal appreciation of themselves. Even with the fact that it can bring a negative contribution to certain segments of the contemporary society, Twitter is likely to have...

In spite of the fact that it is difficult to determine whether or not Pearltree will become as successful as Twitter, it is nonetheless essential in reforming social networking culture by making available several constructive ideas that future social networks can take on in order to improve the way that the general public responds to such devices.
Works cited:

Butcher, Michael. "Pearltrees launches Twitter sync and reveals its social system," Retrieved September 7, 2011, from the Tech Crunch Website: http://eu.techcrunch.com/2009/12/09/pearltrees-launches-twitter-sync-and-reveals-its-social-system/

Rogers, Everett, M. "Diffusion of Innovations, 5th Edition," Simon and Schuster, 2003.

Stengel, Richard. "Technology and Culture," Retrieved September 7, 2011, from the Time Magazine U.S. website: http://www.time.com/time/magazine/article/0,9171,1902836,00.html