The pots will be packed in resistant cartoon boxes that will have printed the name and contact data of the producer and sellers. For purchases over 20 flower pots, the delivery to the customers' house will be free of charge. The Multifunctional Flower Pot will have ranging prices, starting from $50 a piece and reaching $2,200. The products have a 24 months warranty, after which the producer encourages buyer to address their problems to the repairs and support department.
2. The Tipping Point
The "Tipping Point is a sociological term that refers to the moment when something unusual becomes common." For starters, the Multifunctional Flower Pot might not seem as a necessity nor a much desired product, as such an unusual product. But along the marketing process, the product could reach the tipping point and become a common product.
Law of the Few
The Few are represented by individuals or social groups that have a different degree of knowledge and interest in the product and who possess various capabilities of making the product known to the world. There are three types of Few: connectors, mavens and salesmen.
In the case of the Multifunctional Flower Pot, the connectors would be the intermediaries that come between the manufacturer of the pots and the final customers. As such, the connectors would be the wholesale stores that purchase the new pots from the manufacturer and then place them onto the market. These wholesale stores present the benefit of numerous acquaintances and connection on the target market. They can easily identify the target market and sell them the new product.
The second category of the Few would be formed from the management of the small retail stores that purchase the Multifunctional Flower Pot from the wholesale stores. These people are well aware of the demand and offer of pots and can easily identify a viable product and its characteristics. The management at the retail stores will be able to state an informed opinion in regard to the product's features and pricing. Considering that the management of the retail store has agreed to purchase the new pots, the third...
They will emphasize on the benefits of the Multifunctional Flower Pot and will persuade the audience to purchase the revolutionary pot.
The Stickiness Factor
The Stickiness Factor will be ensured by the product itself and by its beneficial features. The Multifunctional Flower Pot possesses numerous features that increase its value in the current context. Furthermore, to generate the best outcome of launching the new pot onto the market, the manufacturer and the intermediaries will develop a strong and professional advertisement and promotional campaign.
The campaign will be presented to the population prior to the actual launch of the product as to familiarize the potential customers with the features of new pot. Commercials will be aired on television channels, radios and will also take the form of street banners. All these advertisements will emphasize the qualities of the Multifunctional Flower Pot. During the first week of product placement onto the market, the buyers will be granted the opportunity to purchase the product and return within 7 days, if they aren't pleased with its characteristics.
The Power of Context
What makes the Multifunctional Flower Pot a desirable product is the increasing need for more plants. The massive deforestations have killed a vital source of oxygen that needs to be somehow replaced. It is true that an increased number of plants within our homes will not compensate for entire forests, but it might increase our communities' awareness. The new pot makes it easier for owners to care for their plants and this could lead to a considerably increased number of flowers and trees within our homes, gardens and eventually onto the public land.
Bibliography
The Tipping Point, Wikipedia, the Free Online Encyclopedia, September 3, 2007, (http://en.wikipedia.org/wiki/The_Tipping_Point_(book),last accessed on October 4, 2007
The Tipping Point, Wikipedia, the Free Online Encyclopedia, September 3, 2007
