Similarly, the website will be designed to create a unique user profile, and the more customers log in, the more accurate the website will create their profiles. In their profile, customers will provide information on the items they like and the items they do not like. Thus, the user profile will be a system that would know each customer's sizes, and in different brands and this strategy will create a brand advantages for luxuriousimplicity.com. Typically, luxurioussimplicity.com has some unique features generally different from websites such as Gilt.com or Zappos.com. The features of luxurioussimplicity.com will assist customers to locate what they are searching without problem. More importantly, luxurioussimplicity.com will differentiate itself by offering unique shopping experience for customer due to its overall layout. The best thing about luxurioussimplicity.com is that it is possible for customer to create a unique user profile. Typically, when customers log in, it will be possible to match their profiles with the items in the online catalogues. When making constant online purchase, the luxurioussimplicity.com will use the past shopping history of customer to suggest possible items that would be of interest to customers.

Moreover, luxurioussimplicity.com will offer loyalty card to customers who make regular purchase from the website. To participate for the loyalty card, luxurioussimplicity.com will ask customer to provide personal shopper profile where they could make regular purchase based on the points they have already accumulated with loyalty card system. Each purchase a customer makes from luxurioussimplicity.com will yield more points and this could be translated into gift card. Using this strategy, the luxurioussimplicity.com will be able attract more customer to the website. Moreover, luxurioussimplicity.com will offer a genuine discount for customer, where the website will offer lower price as well as enhancing more customer experience.

Schedule: Detail anticipated activities

Dates

Activity

Descriptions

Week 8

3/19

Data Collection

This week will...

For example, the data will be collected from different website pages to understand different page layouts. The information will also be collected from library, blogs and newspaper items.
Week 9

4/02

Data Collection

The week will be based on primary data collection. The data will be collected through personal and phone interview. Here is the list of the people proposed for personal and phone interview;

Selected online shoppers

Experienced people in blogs

Week 10

4/09

Creation of Template

Careful selection of template is important in the online shopping business. The template choosing for the website will enhance overall image of the luxurioussimplicity.com website.

Week 11

4/16

Design the Home Page

This week will be used to design the Home Page. All the pictures that will be used will be uploaded in the Webpage.

Week12

4/23

Design other pages

This week will be used to design the rest of the Web pages

Week 13

4/30

Editing

In this week, editing all pages will carried out to enhance effective presentation of the Webpage

Week 14

5/07

Presentations

Presentations

Reference

Australian Government Initiative.(2010). Business Plan template. Australia.

Appendices

Appendix 1: Diagram of the Home Page of Luxurioussimplicity.com

Dresses | Sexy Lingerie | Handbags | Jewelry | Beauty & Care | Women's Shoes Advanced Search

Gorgeous Peacock Print

Maxi Dress

$11.10

Elegant

Maxi Dress

$17.02

Leopard

Maxi Dress

$8.47

One-Shoulder Ruffle

$12.04

Sleeveless Ramie Dress

$11.94

Milk Silk Dress

$8.69

Openwork Lace Backless

$9.62

Party Women's Pumps

$22.58

Party Women's Pump

$15.93

Party High Heel Women

$14.78

Women's Pumps