Life Coaching Every Good Business

Life Coaching

Every good business knows its target market. There are too many potential customers in this world for a small business to target all of them. Having a clear target in mind allows a small business to focus its promotional activities on a clear, narrow market. There are, however, a number of ways to frame your market. There are variables -- demographic, geographic, behavioral and psychographic. A target market can be defined by channels as well. A well-defined target market will incorporate all of these different types of variables into one coherent vision for the target customer (Porta, 2010). There are a number of benefits to targeting your market. The first is that you can market your service more efficiently, avoiding wasted time, effort and money trying to sell to people who aren't going to buy. In addition, having a customer focus allows you to refine your service offering to a specific customer group. For example, if you have a target group for couples' coaching, you need to identify what type of couples you are targeting. The issues are going to be different between, say, heterosexual and homosexual couples. You can target both, but you have to adjust the service to meet the needs of each of these markets.

I am a life coach, with a specialty in couples' coaching. My target demographic is relatively young, between the ages of 25-40. These couples will have a long-term commitment, but will be relatively early in their couplehood. They will be anywhere from 0-8 years of marriage. I do work with both heterosexual and homosexual couples and the latter need not be married, just in a long-term committed relationship. The couple should have a combined income of $100,000 or more per year, and either have children or are planning to have children. My services are offered from my office, so in all likelihood the clientele will come from a 20-mile radius.

There are several reasons for targeting this specific market. The first is that a customer profile is very important for this business. The better I understand the customer, the better service I will be able to deliver as a life coach. It also helps that I understand this clientele better, so I can deliver relatable examples and anecdotes. I have gone through many of the same situations that they are currently experiencing, and this makes it easier to apply my own experiences to helping these clients in particular. I have been married for 22 years, and successfully raised a child, but I have also recovered from separation. These life experiences have taught me the pathways to success, and it is these pathways I want to teach others.

I have assisted young couples in the past and so I understand the issues that younger couples face. They have tremendous financial pressures, and there are unique challenges for couples with children. I understand both of these things, having experienced both myself. So for me, this target market is the one that best fits my skills as a life coach and my personal experiences as someone who has faced many of the same issues that these couples are facing today.