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d.). Billboards and other public advertising such as on buses and subways are also a viable option. Japanese are wired, so advertising through popular Internet portals is a possibility. Also, mobile phone advertising is a possibility. However, it is worth noting that the preferred medium for advertising is highly dependent on the type of product or service offered. Therefore to some extent the ideal channel will be dictated by industry norms (Ibid), unless we choose to buck the trend.
Promotion of Product Although it can be difficult to stand out from the pack, this is the most effective means of promoting in Japan. However, the high degree of Internet and mobile phone usage means that the Japanese market is highly responsive to viral promotional campaigns. Viral marketing is well-developed in Japan, and should be considered for our product as well (Noorbakhsh, 2008).
The Japanese market is intensely competitive for most products, since it is a mature market with only limited growth prospects. Promotion can be very aggressive as a result. Japanese consumers are price sensitive, but they are equally sensitive to quality. Thus, it is best to enter the market with either a cost leadership strategy or a differentiated strategy. The company's position on the value proposition curve must be carefully managed.
Works Cited:
No author. (2007). Foreign Market Entry Modes. QuickMBA. Retrieved December 1, 2009 from http://www.quickmba.com/strategy/global/marketentry/
Asahi Shimbun. (no date). The world's second-largest advertising market. Asahi Shimbun. Retrieved December 1, 2009 from http://adv.asahi.com/english/market/advertising.html
Noorbakhsh, S. (2008). Marketing 101 (P&G in Japan). Entrepreneur Magazine. Retrieved December 1, 2008 from http://www.entrepreneur.com/tradejournals/article/182002391.html
Works Cited:
No author. (2007). Foreign Market Entry Modes. QuickMBA. Retrieved December 1, 2009 from http://www.quickmba.com/strategy/global/marketentry/
Asahi Shimbun. (no date). The world's second-largest advertising market. Asahi Shimbun. Retrieved December 1, 2009 from http://adv.asahi.com/english/market/advertising.html
Noorbakhsh, S. (2008). Marketing 101 (P&G in Japan). Entrepreneur Magazine. Retrieved December 1, 2008 from http://www.entrepreneur.com/tradejournals/article/182002391.html
Market Entry Challenges in Asia Many companies want to move into Asia, but there are market entry challenges that have to be faced there. Still, Asia represents a very important and profitable market for many companies, and it is not unusual for these companies to draw major profits from their overseas operations. EBay, however, has many problems in the Asian markets, and has struggled with these issues in the past (Chan,
Japanese inflow has not been as productive, due to ongoing bans by the country that were only relaxed in the last decade. Because of this, in 2003, Prime Minister Junichiro Koizumi announced that the government aims to double foreign direct investment in Japan in five years to stimulate its stagnant economy and create employment. The government's Japan Investment Council (JIC), which is chaired by Koizumi, announced the program would focus
Additionally, relocating the production facilities helped avoid any protectionist practices that the U.S. government might have applied in the case of Japanese car producers and exporters. On the other hand, relocation was doubled by strong austerity measures back home. This included improving the companies' productivity and efficiency and cutting the cost of production, but also market diversification. The latter implied the fact that the Japanese carmakers attacked market sectors that
Market Entry Strategies Into 2004 Germany: High Value, Low Volume Is the Key to Overcoming German Pessimism and Conservative Consumerism Because of its relative political stability, and great economic wealth, Germany remains one of the most desirable countries for investment and market entry, in all of Europe. In short, there are, comparatively speaking, many Euros floating around the nation to be spent, despite the conservative investment policies of the average German
N.D.P.16). Indirect Investment Options The indirect investment option avails itself of two avenues: licensing agreements or branch or representative offices. "Foreign companies with patents, trademarks, or other intellectual property are free to enter into licensing agreements with local companies. Licensing has the advantage of limiting a foreign company's exposure, since the company need not set up an office or a joint venture" (Price Waterhouse Coopers. N.D.P.18). The branch or representative office
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units