Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.
Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to continue their activity unless they invest in new recipes and technologies. This stands as an opportunity for foreign companies which have already adopted these standards and can commercialize their products in China.
Socio cultural forces. Chinese are well-known for their unusual preferences.
However, these habits seem peculiar for other nations which have not experienced the same climate and social conditions. The Chinese culture is totally different from the American one. Still, in the case of the chocolate, we can mention that it is not a product which contradicts with the beliefs of the citizens. It does not contain forbidden ingredients and, in addition to that, it does not interfere with their religious creed.
The difference of language is not an entry barrier for our company. The package is simply an accessory which can be easily translated from and into any language. Thus, the content (chocolate) bears no difference in accordance with the nations where it is sold.
Export marketing strategies
Promotion methods. The methods used in order to promote the product should be very well adapted to the target market. As we intend to sell in China, we should consider the specifics of this nation. Therefore, we should take into consideration their culture, their desires, and their goals. Chocolate is not a product which satisfies a basic need. On contrary, its consumption is based on the customers' will, on the customers'...
A common idea is that chocolate enforces a special effect on its consumers. It brings along a feeling of comfort, a sensation of content. Therefore, our promotional campaign should stress on the idea that chocolate brings delight.
Also, we should take part in fairs that are held in China in order to make our brand familiar to the target customers. We are new on the market and, thus, we should initially raise awareness among people about our existence and, consequently, put forward the image of a trustworthy brand.
Conclusion
Traditionally, chocolate doesn't reach a high level of consumption within the Asian region of the world. However, this is due to the fact that cacao trees do not grow within that area. Therefore, as the world is tearing down its frontiers, global expansion is most likely in the case of companies.
As we have identified a great desire for chocolate products among the Chinese people, we must take advantage of this chance and expand our market. We can see that, even if People's Republic of China is a communist country, in the case of our product, there are no harsh restrictions. Due to the fact that 90% of the chocolate demand is fulfilled by foreign companies, we can note that there are good chances for developing a strong and profitable business. All we must do is to emphasize our competitive advantage and use the proper way in order to differentiate our product in terms of quality from the already existing brands.
China has a great potential for development and it is steadily advancing in the economical area. Our company should keep the pace with the economical growth.
Bibliography
Chocolate Strives for Standard.,(2004) Retrieved on Nov 28th, 2006 from China Daily, web site: http://www.chinadaily.com.cn/english/doc/2004-12/24/content_402994.htm
Parry, Richard Lloyd, (2006), For Lovers of Chocolate, future could be very dark., Retrieved on Nov 28th, 2006, from The Times, web site: http://www.timesonline.co.uk/article/0,25689-2079799,00.html
Sachs, Jeffrey D. (2004), Welcome To The Asian Century. By 2050, China and maybe India will overtake the U.S. economy in size. Retrieved Nov 28th, 2006, from Fortune, web site: http://money.cnn.com/magazines/fortune/fortune_archive/2004/01/12/357912/index.htm
Bibliography
Chocolate Strives for Standard.,(2004) Retrieved on Nov 28th, 2006 from China Daily, web site: http://www.chinadaily.com.cn/english/doc/2004-12/24/content_402994.htm
Parry, Richard Lloyd, (2006), For Lovers of Chocolate, future could be very dark., Retrieved on Nov 28th, 2006, from The Times, web site: http://www.timesonline.co.uk/article/0,25689-2079799,00.html
Sachs, Jeffrey D. (2004), Welcome To The Asian Century. By 2050, China and maybe India will overtake the U.S. economy in size. Retrieved Nov 28th, 2006, from Fortune, web site: http://money.cnn.com/magazines/fortune/fortune_archive/2004/01/12/357912/index.htm
international business plan. The plan will be for Acme Corporation. The plan will be to export manual razors (non-electric) from Acme's home country of the United States to Canada. The next section, that being the executive summary, will list the different sections of this report and in the order they will be listed. There will be numerous sections of this report. They will include an introduction, a situation analysis, an
The decision of investing or not here then depends on the personal adversity to risk of each individual investor. The general theory states that each investor should construct a diversified portfolio, which adequately balances high risk-high gain shares with medium or even low rates of risk and gains (Hagin, 2004). New Zealand could then be assimilated with a medium risk-medium gain share, and as such would be perceived as
International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy for Red Bull energy drink. The marketing plan begins with an introduction into the concept of international expansion and marketing and a brief overview of the company. A review of the main conclusions and recommendations is then presented. This is then
Bud Light beer which is to be introduced in Turkish market. The paper has covered all the important sections of the marketing research proposal including background to the research problem, product and industry profile, internal and external analysis, research approach and methodology, and technical appraisal using timeline and cost analysis for the project. The purpose of this paper is to present a complete marketing research proposal for Anheuser-Busch that wants
Financial Proposal: Dorchester, Ltd. As discussed in earlier papers, for Dorchester, the final decision as to which particular nation to invest in is dependent on a range of distinct scenarios; these factors naturally impact the selected acquisition target. Before the acquisition target is selected, the nation which houses the potential acquisition target needs to be scrutinized closely. For instance, the trade environment of the nation where the prospective acquisition is located
The deal was immediately criticized as anti-competitive by William Kennard, the chairman of the Federal Communications Commission, and by the Communications Workers of America, which represents some workers at both of the merged companies. But neither government regulators nor union bureaucrats will have the slightest impact on the latest merger. They have neither the power nor the desire to oppose the plans of the giant telecommunications monopolies. More substantial opposition