b. Persona assignment variables

i. Pleasures vs. productivity index -- how much each subsegment of the Young and Wireless spent time on their wireless devices for pleasure vs. For work.

ii. Key Criterion of Pleasure vs. Productivity use of the proposed tablet PC

c. Ergonomic and Change Management Variables

i. What are the switching costs from existing electronics products to the build-to-order tablet PC?

ii. How is this defined by demographics, income levels, self-concept segmentation?

d. Price Elasticity Analysis -- Demand curve for build-to-order tablet PC.

Segment 2: Time Shifters

The second segment of interest are the Time Shifters, defined on the Claritas site as those consumers in the 25- to 44-year-old age segment who are both homeowners and apartment-dwellers who share a passion for consuming media and communications. They are intensive consumers of movies and digital content, in addition to being highly interest in international programming and movies as well. The following are the key objectives of…...

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References

Dibb, S., & Simkin, L. (2009). Implementation rules to bridge the theory/practice divide in market segmentation. Journal of Marketing Management, 25(3), 375.

Dibb, S., & Simkin, L. (2010). Judging the quality of customer segments: Segmentation effectiveness. Journal of Strategic Marketing, 18(2), 113.

Dunn, D., Hulak, J., & White, D.S. (1999). Segmenting high-tech markets: A value-added taxonomy. Marketing Intelligence & Planning, 17(4), 186-186.

Johne, F.A. (1984). Segmenting high technology adopters. Industrial Marketing Management, 13(2), 59-59.

Target Market esearch
In terms of demographics, the target market consists of females, aged 18-25. These females typically live in urban areas, or aspire to do so in the future. They are middle class, able to afford clothing upwards of $150 per item. Some of the lower-end accessories that go for $15-20 will skew slightly lower on the income scale. This is deliberate -- the lower end items are aspirational in nature, as they bring consumers to the brand. This is an important element of marketing to this age bracket, because income levels typically increase among this age group as they transition out of high school and into the working world. By hooking the target market with lower priced items at the younger ages, they can then grow with the brand through their mid-20s and into the beginning of their professional careers.

The target market will typically have a high school education.…...

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References

US Census Bureau (2010). Population by Age and Sex 2000 and 2010 U.S. Census Bureau Retrieved April 29, 2015 from  http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf

b) Cameras. ehaviorlistic (desired benefits) is an important segmentation variable for cameras because these products have many different features and it's important to understand what the consumer really wants from the camera. Along with desired benefits, demographic segmentation (income) would be very useful to understand what the consumer can actually afford and the consumer's price sensitivity.

c) Magazines. ecause magazines focus on so many different topics, e.g. business, beauty, sports, travel, etc., psychographic segmentation (interests) would be very useful to understand which consumers are interested in what topics. Demographic segmentation (gender) would also be very useful because so many magazines are devoted to either men or women.

d) Hotel Accommodations -- ehavioralistic segmentation (holidays and events that stimulate purchase) would be very helpful in understanding the needs of people traveling for specific reasons such as a vacation or a business trip. Demographic segmentation (age) is also useful because half (50.3%) of hotel…...

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Bibliography

Hotel survey results reveals best target market.  http://www.strategicmarketsegmentation.com/blog/hotel-survey-results-reveals-best-target-market/ 

Market segmentation.  http://www.netmba.com/marketing/market/segmentation/ 

Variables that can be used to segment markets.  http://www.udel.edu/alex/chapt9.html#variable 

Why segmentation?  http://www.themanager.org/marketing/segmentation.htm

target market will need a number of critical pieces of information. Some of this information will be fundamental, such as the name and address of the business, and possibly the hours, phone number, URL and email address as well. Additional information that the audience will need is about the nature of the store (what it sells) and the nature of the product (handmade, local).
There will be some personal selling involved. The artist/principle will be running the store, along with potentially other staff members. hile the artist will clearly have passion for the work, some selling skills will also be required. The artist will train primarily in an informal manner, learning from friends who have sales experience and understand best how to sell to people. There will not be a paid sales force. Evaluation will simply be measured by the sales of the store, and some attention will also be…...

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Works Cited:

CBSNews.com (2007). Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website,   on November 7, 2010.http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml 

Gillette, F. (2010). Don Draper's Revenge. Viewed on November 27, 2010 at  http://www.businessweek.com/magazine/content/10_49/b4206074203079.htm?campaign_id=widget_topStories 

Riley, J. 2010. Marketing at Jaguar - Presentation to download, viewed at   November 7, 2010http://www.tutor2u.net ,

Marketing
Apple; Market Segments, Target Market and Positioning

Apple are a well-known high tech firm, developing and selling a range of electrical devices, including but not limited to iPods, iPads, iPhones and iMacs, as well as associated services such as iTunes and the Apple App store. The firm has been very successful, the earnings and the profit margin have both been increasing over the last few years (Apple, 2012). The firm may compete with a high level of differentiation, supported by a highly aggressive research and development strategy which leads to innovation. For this to be successful the firm has to know and understand their market segment and target market (Hooley et al., 2007). Furthermore, when a firm has a profit margin so much greater than the competition; 30.05% pre-tax and 11.28% net compared to the industry average of 16.85% pre-tax profit and 11.89% (MSN Money, 2013), it is also likely they…...

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References

Apple, (2012), 10k, [online] accessed 19th Oct 2013http://files.shareholder.com/downloads/AAPL/2677923894x0xS1193125-12-444068/320193/filing.pdf

Dormeh, Luke, (2013), The Apple Revolution: Steve Jobs, The Counterculture And How The Crazy Ones Took Over The World, Virgin Books

Grobart, S, (2013, Sept 19), Apple Chiefs Discuss Strategy, Market Share -- and the New iPhones, Business Week, [online]   accessed 20th Oct 2013http://www.businessweek.com/articles/2013-09-19/cook-ive-and-federighi-on-the-new-iPhone-and-apples-once-and-future-strategy#p1 

Hamhill, J, (2013, Sept 20), Cook: 'We're not in the junk market segment'. Not on PRICE, anyway, The Register, [online]   / accessed 19th Oct 2013http://www.theregister.co.uk/2013/09/20/qotw 

Marketing
The target market is the specific segment of the market that we are targeting with the launch of our new beverage (ard, 2013). For this product, the target is boys aged 12-17 who live in middle-class or affluent areas. These consumers have ample spending money, and are a large demographic. In addition, these are formative years for their consumption patterns, so targeting this market will help build our market for the future as well. This group also does not have its purchasing patterns and brand loyalty set, so we are not competing as vigorously against established patterns. e are targeting boys in particular because the product tested better with boys than with girls.

This market has slow growth characteristics at this point, with most of the baby boom echo kids already being in this demo or older. However, there are still tens of millions of teenage boys, and we want them…...

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Works Cited:

Ward, S. (2013). Target marketing. About.com. Retrieved April 14, 2013 from  http://sbinfocanada.about.com/od/marketing/g/targetmarketing.htm 

PUMP

Energy Drink

Online E-usiness Target Market & Competition
Identify Target Market

The target market for the online business is the Do-it-Yourself Arts and Crafts supplies industry, the "Hobby Craft Industry."

Psychology of Target Market (Analysis)

The Hobby Craft market grew 11% in 2011, despite overall stagnation in consumer spending in the same year. (SEC Form S-1, p. 1). The recent expansion of the hobby craft industry has been caused by the recent economic downturn as well as demographic changes in the market. Hobby crafts were previously the exclusive domain of middle-aged and older women. However, young adults, male and female, have taken up hobby crafts such as knitting because of political movements emphasizing sustainable production as well as pop culture trends celebrating, in an ironic manner, vintage or handmade goods with character over mass-produced goods.

The hobby craft market is traditionally perceived as a leisure industry, with the hobby aspect being the main driver of consumer behavior.…...

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Bibliography

SEC Form 10-K 2011 Jo-Ann's Fabrics.

Available at http://www.faqs.org/sec-filings/100415/JO-ANN-STORES-INC_10-K/#b

SEC Form S-1 Michael's Fabrics

 http://sec.gov/Archives/edgar/data/740670/000104746912003646/a2208573zs-1.htm

The market of individual consumers is composed mainly of mature women, between the ages of 30 and 55 and who register medium and above medium income. The age limitation was given by the fact that women younger than 30 and older than 55 seem to reveal a reduced interest in bio products, as their priorities fall into different categories. The income limitation was given by the fact that the manufacturing of the bio creams implies more costs than the manufacturing of the chemical-based creams, generating as such a higher retail price.
The Kane County has a population of 501,021 individuals (estimations for 2007), out of which 49.3% are female. 53.4% of the total population is aged between 18 and 65. The median household income in 2004 was calculated at $61.246 (U.S. Census Bureau). As a comparative note, the per capita income in 2008 at a global level was of $10,500…...

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References

2009, Day Spas, Planet Discover, on February 25, 2009http://nwchicago.planetdiscover.com/sp?aff=1109&skin=200&catId=22080500lastaccessed

2009, the World Factbook, Central Intelligence Agency,  https://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.html 

State and Country QuickFacts - Kane County, Illinois, U.S. Census Bureau, on February 25, 2009http://quickfacts.census.gov/qfd/states/17/17089.htmllastaccessed

SNICKES
Target market

Target market -- the Asian-American market for Snickers

The chocolate bar 'Snickers' is an American candy icon. Snickers' combination of salty and sweet flavors is what makes the candy so desirable. "Peanuts are also a key part of a marketing pitch that touts an energy boost…It's almost like a de facto energy bar, like a PowerBar…It's a candy bar, but the peanut element is important" (Williams 2012). It is, as its advertising campaign proclaims, 'satisfying' as well as sugary. Snickers is seeking to enhance its marketing to Asian-Americans and positioning the product in distribution channels accessed by this demographic is essential.

Candy is a 'fun' purchase, rather than one which is deliberately sought out and researched like a durable good. Convenience stores, supermarkets, and other locations where people make impulse buys are the most common venues for purchasing candy, meaning that other types of distribution (such as direct mail or using…...

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References

Asian-American consumer base. (2013). Nielson. Retrieved:

 http://www.nielsen.com/us/en/newswire/2012/asian-american-consumers-base-has-tremendous-buying-power-still-growing.html 

Britt, Bruce. (2012). Marketing to Asian-Americans. Deliver Magazine.

Retrieved: https://delivermagazine.com/2012/08/marketing-to-asian-americans/

Marketing SLP
Target Market

Brand Image

Competitor Analysis

Environmental Analysis

Porters Five Force Model

Current Rivalry

Threat of New Entrants

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitute Products

Apple has had an exceptional growth streak over the last decade and represents a suitable target for a marketing analysis. Apple has seen sales and revenue peeks in the last few years which is at least due to the fact that sales in China have ballooned. China, which is the company's second-largest market, accounted for 16% of Apple's sales during the past quarter (Q4, 2011), with $4.5 billion in revenue, a year-over-year increase of 270% (Gannes, 2011). The new iPhone 5s and iPhone 5c was launched in September, 2013 and was highly anticipated by Apple for the response in China in the iPhone's global debut. This was the first time an iPhone version was marketed on a global level. The financial data states that the investment is paying off…...

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Works Cited

Bora, K. (2013, November 6). Is Apple's China Strategy Paying Off? Report Says Company Beat ZTE To Enter The Top 5 In Chinese Smartphone Market. Retrieved from International Business Times:  http://www.ibtimes.com/apples-china-strategy-paying-report-says-company-beat-zte-enter-top-5-chinese-smartphone-market 

Gannes, L. (2011, October 18). China Now Accounts for 16% of Apple Revenue. Retrieved from All Things D:  http://allthingsd.com/20111018/china-now-accounts-for-16-percent-of-apple-revenue/

Marketing Mix
The target market/product combinations that I have selected are selling non-lethal security to black women aged 18-30 and selling vacations to gun owners. Black women aged 18-30 will respond best to a viral strategy. It is important to realize that this market is highly sociable, and word of mouth for a product can spread very quickly. This target audience has specific tastes with respect to the media it consumes, and that should guide the promotions strategy. However, the message should not be overly focused on the product attributes. There should be a specific lifestyle component to the promotions, for example setting an ad in a hair salon, but focused on a conversation where a group of young black women discuss how safe they feel with the product in their purse. The product should fit in as part of the lifestyle for a young black woman. Additionally, there should be…...

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Works Cited:

Danaher, P. (1996). Wearout effects in target marketing. Marketing Letters. Vol. 7 (3) 275-287.

NetMBA. (2010). Pricing strategy. NetMBA.com. Retrieved February 24, 2012 from  http://www.netmba.com/marketing/pricing/

Marketing
Target Market

Our innovative product is a new category of automotive safety devices, a floatation device that will prevent passengers from drowning when passengers are in an accident involving bodies of water such as lakes and rivers. The market targeted for our floatation device will be U.S. automobile drivers who are between the ages of thirty to fifty years of age that have an average or above average income and education at the college level. These targets have been selected base on an evaluation of our internal resources and consumer demographics and psychographics.

market has been chosen for two main considerations. First, as a startup, we have decided to stick to a single regional market as a launching pad for our new product. Our initial resources for product development and marketing will only be $20 million. These funds will not allow adequate penetration of multiple markets and we are not prepared to…...

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Bibliography

Danes, Jeffrey E. And McEwen, William J. "Message-Market Segmentation A Method

Based on Messages that Change Purchase Intention.: Current Issues & Research in Advertising, 1981, Vol. 4, Issue 1 (Business Source Premier Database ISSN: 01633392, AN: 7574185).

Mapes, Jennifer. "In a Car-Driven Culture, Some Search for an Alternative." Natioanl

Geographic News. (29 Mar. 2001). National Geographic. 2 Apr. 2003.  http://news.nationalgeographic.com/news/2001/03/0329_cars.html .

Foreign Target Market for Spring Cleans Detergent
The target market that I selected for Spring Clean's detergent is Paris, France. It is one of the largest cities, and the capital city of France. The market is made of mostly the French people but other communities also represented. The city to some extent is cosmopolitan because it houses many other people it has attracted from various parts of the globe. The French culture is unique and slightly different from the American culture. However, the amusing thing is that the French people have a preference of making their shopping in identified shopping malls. The city has various shopping malls selling varied items from consumables to clothing, and electronic items (Durmaz, Celik, & Oruc, 2011).

The shopping habits of the people in France (Paris) are suitable for business. This is because people have fully embraced capitalism and products are on quick sale. In addition, French…...

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References

Cannon, J & Rollin, H. (2001). Business Culture and the Labor Market in Spain and Portugal.

The International Journal of Iberian Studies, vol. 14(3): 133-154.

Stephens, G.K., & Greer, C.R. (2005). Doing Business in Mexico: Understanding Cultural

Differences. Journal of Organizational Dynamics, vol. 24(1): 39-55

Sheba is an Australian rideshare company that is for and by women. It offers its services to women passengers, driven by women drivers, so that both can feel safe and secure. The company’s key customers are: women drivers and women passengers (single or moms/moms with children). The target market of this report is women drivers, because they will serve as the backbone of the company’s growth. Sheba is positioned to grow because it offers a safe, secure and comfortable rideshare experience that is designed just for women. 2.1. Target Market and Positioning Statement.
Target Market:
Women: professional, non-professional; married, non-married; with and without kids; ages 21+ for drivers
Positioning Statement:
Sheba provides Women (21+) with an opportunity to drive for a company that caters solely to them and their needs. Women drivers will pick up and drop off Moms on the go, single women, and women who want to feel safe and comfortable knowing that…...

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Reference List.

Bernhardt, J.M., Mays, D. and Hall, A.K., 2012. Social marketing at the right place and right

time with new media. Journal of Social Marketing, 2(2), pp.130-137.

Correa, T., Hinsley, A.W. and De Zuniga, H.G., 2010. Who interacts on the Web?: The

intersection of users’ personality and social media use. Computers in Human Behavior, 26(2), pp.247-253.

Downes, L. and Mui, C., 1998. Unleashing the killer app: digital strategies for market. Harvard

Business School Press, Cambridge, MA.

Perrin, A., 2015. Social media usage. Pew Research Center.

Executive Summary
This is a report providing detailed description of Filshie Clip System’s customer persona based on the selected target market. The creation of this persona was based on a comprehensive analysis of the target market and a brief background of the company. The discussion demonstrates how professional women who are of childbearing age are the ideal target market for this stylish and effective method of contraception. We have established that customers in the target market are differentiated based on demographic factors, personal histories and expectations. These women are interested in a reversible contraception method that is safe and effective since it enables them to make decisions on getting pregnant when they want. Finally, justified recommendations with respect to the marketing mix have provided. 

Introduction

Femcare is a group of companies owned by Utah Medical Products Inc. in the United States. This company has perfected Filshie Clip, a female surgical contraception that is…...

Creating a business plan for a podcast is a great step towards structuring and professionalizing your project. Here's a guide to help you draft an effective business plan:

1. Executive Summary

• Podcast Name: Choose a catchy and relevant name.
• Mission Statement: What is the core purpose of your podcast?
• Goals: Short-term and long-term goals for your podcast.

2. Description of the Podcast

• Concept: Describe the theme, format, and style of your podcast.
• Target Audience: Define who your listeners are.
• Unique Selling Proposition (USP): What makes your podcast stand out?

3. Market Analysis

• Industry Overview: Trends in the podcast industry.
• Target Market:....

Principles of Business Essay Topics

Ethics and Social Responsibility

The Importance of Ethical Decision-Making in Business
Sustainability and Corporate Social Responsibility: Balancing Profits and Planetary Health
The Role of Business in Addressing Social Issues
Whistleblower Protection and the Ethical Obligations of Employees

Innovation and Entrepreneurship

The Role of Innovation in Driving Business Growth
The Entrepreneurial Mindset: Characteristics and Erfolgsfaktoren
Creating an Innovative Work Environment
The Impact of Technology on Business Innovation

Leadership and Management

Effective Leadership Styles: Authoritarian, Democratic, and Laissez-faire
Motivating Employees: Theories and Best Practices
The Importance of Diversity and Inclusion in Management
Managing Organizational Change: Challenges and....

The Impact of Social Media on Consumer Behavior:

This topic explores the transformative effect of social media on consumer decision-making. Analyze how platforms like Facebook, Instagram, and TikTok shape consumer preferences, influence brand loyalty, and drive purchasing patterns. Examine the role of influencers, algorithms, and target marketing in shaping consumer behavior and discuss the implications for businesses and marketers.

Behavioral Economics in Healthcare:

Behavioral economics integrates psychological principles into economic analysis. In healthcare, this approach can provide valuable insights into patient decision-making, adherence to treatment, and demand for healthcare services. Discuss how behavioral economics can be applied to improve healthcare outcomes, design effective....

1. Identifying and Understanding Target Markets: A Key to Business Success

2. Demystifying Target Markets: How to Reach Your Ideal Customers

3. Navigating the Complexities of Target Markets: Strategies for Effective Marketing

4. Target Markets 101: The Basics of Reaching Your Audience

5. Reaching Your Niche: Understanding and Reaching Target Markets

6. Target Markets Demystified: Reaching Your Customers with Precision

7. Target Markets and Consumer Behavior: The Key to Marketing Success

8. Unlocking the Secrets of Target Markets: Strategies for Successful Marketing Campaigns

9. The Power of Target Markets: How to Tailor Your Marketing Efforts for Maximum Impact

10. Target Markets Unveiled: Strategies for Understanding and Reaching Your Audience
11.....