Target Market Essays (Examples)



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lululemon industry analysis and'strategy

Words: 1859 Length: 6 Pages Document Type: Essay Paper #: 47646449

Industry Analysis
The performance-based yoga industry is generally favorable for Lululemon. The PESTEL analysis will help explain certain aspects of the external environment. The main influence that the political environment has on Lululemon is with respect to trade in textiles, in particular insomuch as trade policy can affect the ability of Lululemon to acquire goods from its suppliers around the world, and whatever tariffs and trade barriers the company might face in doing so. In general, the company faces the same political environment as its main competitors, which means that changes in the environment are unlikely to convey strong advantage or disadvantage to any industry player. The political environment is otherwise not a major factor.
The economic environment in 2016 is generally favorable. The economies of both the US and Canada are improving, basically putting more people in the company's target market, which skews towards those with higher levels of…… [Read More]

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Mystic Monk and the Business Decision

Words: 930 Length: 3 Pages Document Type: Essay Paper #: Array

Father Prior of the Carmelites in Wyoming wanted to expand the cloister by purchasing a large 500 acre plot of land for $8.9 million. His plan to be able to afford the purchase was based primarily on using the cloister’s niche coffee business—Mystic Monk Coffee. Mystic Monk was a success coffee business run by the monks in the cloister. Marketed as a premium coffee brand and sold over the Internet, the coffee drew interest largely by word of mouth. The target market consisted of coffee drinking Catholics in America, and since there were nearly 70 million Catholics in the U.S., the target market was quite large. However, in order to be able to afford the 500 acres that Father Prior had set his heart on, he would have to either receive a larger donation from patrons of the cloister or grow the coffee business and make it even more…… [Read More]

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Market Analysis and Marketing for

Words: 1837 Length: 6 Pages Document Type: Essay Paper #: 37907304

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.

As mentioned above, the communication strategy…… [Read More]

Reference List

Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at

Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at

Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at .

Consumer Buying Behavior Notes. Retrieved July 8, 2007 at .
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Market Audit

Words: 4086 Length: 10 Pages Document Type: Essay Paper #: 29648303

Market Audit

The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…… [Read More]


"Before You Buy Hiking Boots" Retrieved from

Accessed 12 October 2005

"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from  Accessed 11 October 2005

"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005
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Market Summary Swot Analysis Victory Motorcycles

Words: 874 Length: 3 Pages Document Type: Essay Paper #: 54769487

Even public transportation is growing more expensive, given that cash-strapped states are raising fares.

SOT Analysis:


Victory offers customizable bikes with great value and power, according to its promotional literature. I


Victory began as an "offshoot" of Polaris Industries, which is mainly known for marketing snowmobiles and ATVs. Amongst the target audience, particularly in the South and areas where snowmobiling is uncommon, it may have little brand recognition.


The economic downturn and demand for more fuel-efficient vehicles could be capitalized upon as a great opportunity for the company -- more individuals are likely to be seeking out motorcycles as a mode of transportation.


In a recent head-to-head of Harleys and Victories, one trade magazine said that Victory produced the superior model, but Harley had the better-known name: "It comes down to cooler character of the Harley vs. The better handling, more powerful Cross Country. I know…… [Read More]

Works Cited

Cherney, Andrew. 2010 H-D Road Glide vs. 2010 Victory Cross Country: New breed of baggers busts out. Motorcycle Cruiser. 2010. October 7, 2010 at

Scooters and Motorcycles Popularity and Wrecks Increase. Technology for the Future. July 21, 2010. October 7, 2010 at

Victory Motorcycles. Official website. October 7, 2010.
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Market Research Because Expansion Is

Words: 834 Length: 3 Pages Document Type: Essay Paper #: 41106801

Cuently, Kudle has an Asian specialty poduce depatment and a Euopean-style bakey at all of its stoes. Afte eviewing demogaphic data, Kudle may discove that a location unde consideation has a lage ethnic population and can use this infomation to evise the poducts it stocks to cate to unique ethnic food pefeences in the community which may not necessaily be Asian o Euopean.

In Kudle Fine Food's cuent situation, it aleady has thee successful locations, La JaJolla, DelMa and Encinitas. In addition to looking at completely new tows, Kudle ought to exploe whethe o not these existing locations can suppot anothe goumet food shop. It needs to conside the demand at its cuent stoes and the potential demand of the entie town, once again based on demogaphics and competitive analysis. It may be possible to opeate a new stoe in the same town without taking maket shae away fom the…… [Read More]

references and price sensitivities. This information will be invaluable in formulating the right product lines and services, prices and promotions for its anticipated shoppers. Kudler Fine Foods may find that it needs to fine tune its hours of operations, its access to parking or its promotions techniques for the unique community it is trying to serve. For example, a certain community may prefer to sample wine during the evening as opposed to Saturday morning or a community with a large number of working mothers may require later hours of operation than Kudler's current 6:00 closing time.

In summary, every town is a local market that has its own unique demographic characteristics and a different mix of competitors. Likewise, there is no one single voice of the customer. Customer voices are diverse across geographic locations. In consumer markets, there are a variety of different needs. Market research and analysis of demographic, competitive and customer data is necessary to understand all of these differences. While presenting greater upfront investment costs, market research will ultimately lead to greater sales and profits for Kudler Fine Foods.
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Market Screening for Final Exporting

Words: 1493 Length: 5 Pages Document Type: Essay Paper #: 7957189

It revealed the fact that customers were willing to buy chocolate in order to be in fashion.

The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.

Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to…… [Read More]


Chocolate Strives for Standard.,(2004) Retrieved on Nov 28th, 2006 from China Daily, web site:

Parry, Richard Lloyd, (2006), For Lovers of Chocolate, future could be very dark., Retrieved on Nov 28th, 2006, from The Times, web site:,25689-2079799,00.html

Sachs, Jeffrey D. (2004), Welcome To The Asian Century. By 2050, China and maybe India will overtake the U.S. economy in size. Retrieved Nov 28th, 2006, from Fortune, web site:
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Market Research in Order to

Words: 1445 Length: 5 Pages Document Type: Essay Paper #: 65557362

Meanwhile, band images that emeged fom the FGDs will then be detemined and assessed quantitatively, wheein detemined images will be pesented to espondents, and will be asked to choose which image best fits the poduct cited in the suvey.

To evaluate the eseach conducted, I will coss-check the suvey esults, ensuing that the conduct of eseach was conducted in eithe one of the following manne: (1) a homogenous goup of espondents wee given equal chances to view animatics of diffeent kinds of Akie Feet Fam ads, showing diffeent feet food, o (2) showing of one kind of Akie Feet Fam ad to thee o moe diffeent goups that ae consideed homogenous in almost all majo qualifies, except pehaps fo a distinguishing facto distinct in the goup (i.e., occupation of espondents, geogaphic location, poduct patonized, among othes).

Possible categoizations fo the poposed evaluation of the Akie Feet Fam eseaches would also…… [Read More]

references be obtained from third-party data generators such as government and/or non-government trade and industry agencies. These agencies will ensure the fair assessment and recording of data, documented objectively and for purposes of information provision and research only.

The focus group discussion would be more productive if the female ferret owners will be engaged in a creative activity wherein they will verbally share, envision, and possibly draw ideas on what they may consider as the "ideal" ferret toy. Through this activity, the moderator and company will be able to draw out ideas on the needs, met and unmet, of ferret owners with regard to ferret toys.

Telephone surveys are easier to use and can be accomplished faster; however, this kind of interview could lead to high refusal rate due to technical problems and can yield only shallow data due to the short period of interaction between interviewer and respondent. Personal interviews provide more interaction between interviewer and respondent, and can provide better clarification and probing on responses. However, personal interviewers can take too much time, and can result to interview fatigue, which may affect survey results. Mail surveys are easy to administer and cheaper in cost; however, this kind of survey has the highest refusal rate, and results may no longer be relevant due to this time lag. Electronic mail surveys is easiest and fastest to administer; however, they tend to be ignored and considered as spam mail and responses cannot be clarified further since respondents cannot be tracked easily because surveying is in online mode.
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Market Research Before Beginning Any

Words: 643 Length: 2 Pages Document Type: Essay Paper #: 65522230

These studies can be beneficial in providing direct human responses, and though such data is not appropriate for statistical analysis, it can provide tremendous insight into the feelings of the average consumer and lead to some creative new ideas (Tutor2u). Surveys could also be sent out or even included in product packages to determine tastes and satisfaction levels, and even advertising awareness and response (Tutor2u). The drawback to such research is that both surveys and panels will only return a handful of responses at a time, and tastes may range greatly between individuals and regionally, making it necessary to conduct many panels over all of the regions which it's Popcorn Time! Wishes to sell to. Still, the benefits of this type of research -- true human insight into the consumer's wants -- far outweigh the limitations.

Some qualitative methods I would employ when conducting research for it's Popcorn Time! would…… [Read More]


Introduction to market research." (2009). Accessed 27 January 2009.

Marketing research." (2009). Accessed 27 January 2009.

Marketing research." (n.d.) Accessed 27 January 2009.
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Market Research at Kudler Foods Market Research

Words: 1015 Length: 3 Pages Document Type: Essay Paper #: 52735183

Market esearch at Kudler Foods

Market esearch at Kudler Fine Foods

The catalyst of any successful business is the ability to quickly translate customer data in its many forms into a competitive advantage (Perreault, Cannon, & McCarthy, 2008). For Kudler Fine Foods, they have many opportunities to learn from their customers and grow their core business in the process. The intent of this analysis is to evaluate how the many concepts, frameworks and structures of market research can be used to augment and strengthen the store's ability to serve existing customers and gain new ones.

etailers especially need to be cognizant of how to best to coordinate all the market research functions in a concerted and focused base of knowledge which can be used for making insightful, intelligent strategic decisions (Perreault, Cannon, & McCarthy, 2008). For retailers this focus needs to include the complete customer experience from an authenticity and…… [Read More]


Vasco Boatto, Edi Defrancesco, & Samuele Trestini. (2011). The price premium for wine quality signals: does retailers' information provision matter? British Food Journal, 113(5), 669-679.

Iglesias, O., Singh, J., & Batista-foguet, J.. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.

Morrison, M., Gan, S., Dubelaar, C., & Oppewal, H.. (2011). In-store music and aroma influences on shopper behavior and satisfaction. Journal of Business Research, 64(6), 558.

David Pearson, Joanna Henryks, Alex Trott, Philip Jones, Gavin Parker, David Dumaresq, & Rob Dyball. (2011). Local food: understanding consumer motivations in innovative retail formats. British Food Journal, 113(7), 886-899.
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Market for Toscani's in Parramarra

Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 4606065

The segmentation recommended in this marketing plan includes the following:

Ensure that locals (there is an advantage to the restaurant's site) become regulars.

Differentiate the "Italian" notion for those who want something different from "standard," "middle of the road" Italian fare.

Come up with very targeted marketing which ensures focus on the three target customer groups:

Those living/working within a well-defined radius

Those who may know the restaurant from other experiences in Australia

Spur-of-the-moment tourists who see the restaurant and walk in.

Cost structure of industry (especially whether variable cost is a small or large proportion of the normal selling price, and whether there are significant economies of scale of production, importance of transportation costs etc.),

The relative margins earned by restaurants vary from zero to 10% of total sales. Price discounts may be attractive to customers, but can have a dramatic impact on the bottom line if not properly…… [Read More]

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target corporate'social responsibility

Words: 2003 Length: 7 Pages Document Type: Essay Paper #: 69553900

Trends – External Environment
Target is subject to a number of different trends that affect its business. These include external factors in the economic, technological, political and social environments. The economic environment has the most direct impact on a company like Target that sells a broad range of consumer staples to a broad audience across the entire country. During the last major recession, Target struggled with sales that tracked GDP, flatlined margins and slugglish profit trends, all the result of consumers reeling in their spending during a time of substantial economic uncertainty (Marketwatch, 2010). For many consumers, Target is seen as slightly higher on the discount hierarchy, so when there is a recession, they trade down to Wal-Mart, dollar stores and warehouse stores to save even more money on staples (Marketwatch, 2010).
The political environment is less a factor in Target’s business, until of course it affects the economy.…… [Read More]

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Market Analysis and Product Innovation Facebook Inc

Words: 2277 Length: 6 Pages Document Type: Essay Paper #: 32448512


Market Analysis and Product Innovation: Facebook Inc.

In an increasingly competitive environment, business organizations must remain innovative. They must deliver offerings that resonate with the ever changing needs of the consumer and the operating environment (Akbar & Tzokas, 2013). This often calls for product innovation, which has been marked as a crucial driver of competitive advantage in the contemporary marketplace (Song & Chen, 2014). Nonetheless, product innovation is often not a straightforward undertaking. An organization must have comprehensive understanding of the environment in which it operates, especially in terms of the threats and opportunities it presents, for its products to succeed in the marketplace (Bart, 2002). The organization must also effectively utilize its resources and capabilities to overcome those threats and take advantage of the opportunities (Holahan, Sullivan & Markham, 2014).

One organization that is an epitome of innovation in today's business environment is Facebook…… [Read More]


Akbar, H., & Tzokas, N. (2013). An exploration of new product development's front-end knowledge conceptualization process in discontinuous innovations. Journal of British Management, 24, 245-263.

Bart, C. (2002). Product innovation charters: mission statements for new products. R&D Management, 32(1), 23-34.

Facebook (2015). Annual Report 2015. Retrieved 28 September 2016 from: Report.pdf

Holahan, P., Sullivan, Z., & Markham, S. (2014). Product development as core competence: how formal product development practices differ for radical, more innovative and incremental product innovations. 31(2), 329-345.
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Market Communication

Words: 3209 Length: 10 Pages Document Type: Essay Paper #: 13024104

market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers.

Divine Chocolate is one of the leading Fair Trade chocolate manufacturers in the United Kingdom and United States. In addition to producing the best quality chocolates, Divine Chocolate also aims to promote fair trade in the Global community. This paper presents a comprehensive analysis of the current business and marketing strategies of Divine Chocolate and proposes a market communication plan which can help it better understand its target market, effectively run its advertising and promotional campaigns, and beat the competitor brands which are supported by numerous unknown credential…… [Read More]


Batra, R., Myers, J.G., & Aaker, D.A. 2009, Advertising Management, 5th Edition. New Delhi: Pearson.

Batsell, J. 2004, Bumper crop of coffee labels, Available at [Accessed March 7th, 2013]

Brassington, F. & Pettitt, S. 2006, Principles of Marketing, 4th Edition. Harlow: Prentice-Hall.

Blythe, J., & Megicks, P. 2010, Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
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Market Development Plan for Organic

Words: 1292 Length: 5 Pages Document Type: Essay Paper #: 13737702

he new organic smoothie can be made out of the same fruits as regular smoothies commercialized by Orange Julius.

he objectives of the marketing plan and marketing strategies include: increasing the market share by 10%, increasing sales by 12%, developing the image for the new organic smoothie, and expanding the company's overall image.

As mentioned above, more and more people turn to organic food, which means the company must take advantage of this market expansion period. Even more, after the new organic smoothie will be strongly established in customers' buying preferences, it is recommended that the company develops other types of organic food.

When launching a new product, the marketing mix is very i8mportant, as well as controlling the launch and the immediate period. he target market for the new organic smoothie is consisted of individuals aged 14-60, with medium income, medium to high education, health oriented. It is recommended…… [Read More]

The Morning Berry Smoothie (2008). Organic Eating Daily. Retrieved July 26, 2008 at

Smoothies - Your Best Fast Food Alternative (2008). Retrieved July 26, 2008 at -- Alternative/107809.

Yogurt and smoothie opportunities are booming, says Dairy Innovation Forum 2005 speaker (2005). Dairy Management Inc. Retrieved July 26, 2008 at
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Market Case Analysis for Verizon Fios TV

Words: 2795 Length: 10 Pages Document Type: Essay Paper #: 51919022

market case analysis for Verizon FiOS TV offered by Verizon Communications. The analysis consists of product, pricing, promotional, and distribution strategies which Verizon Communications should follow in order to operate in the industry in the most competitive and profitable way. The analysis of industry and competition is also given as a part of marketing research strategy.

Verizon Communications is one of the leading communication services providers in the World. Its major products and services include Verizon FiOS TV, FiOS Internet, FiOS Digital Voice, set-top box, and receiver sets. This paper presents a marketing analysis for Verizon FiOS TV -- one of the most successful communication services offered by Verizon Communications in the United States and some other countries. Verizon FiOS TV is a high quality fiber optic cable network for home television entertainment. Verizon Communications offers its Verizon FiOS TV in all the major cities and towns of the United…… [Read More]


Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, (8th ed.). U.S.: Prentice-Hall

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, (2nd ed.). Toronto: Nelson Education

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, (7th ed.). Ohio: South-Western Cengage Learning.

Lancaster, G., & Withey, F. (2007). Marketing Fundamentals, (2nd ed.). U.K: Butterworth-Heinemann
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Market Segment of 3 Squares

Words: 657 Length: 2 Pages Document Type: Essay Paper #: 44237234

3 Squares is a company that has remained profitable across its operations because of suitable internal and external environment factors. These internal and external factors have enabled the company to effectively identify market opportunities and capitalize on them to become one of the profitable meal delivery service for seniors. Based on the findings of a SWOT analysis, one of the historical factors that have contributed to change in the company's market segment is the changing demographics of modern populations. In the last few years, there has been a significant increase in the number of the elderly populations in developed countries, particularly the United States (Wiener & Tilly, 2002). Since the company focuses on delivery of meal services to seniors, the growth in the elderly population has contributed to change in the firm's market segment. This change has implied that the firm has a huge customer base because of the increase…… [Read More]

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Market Positioning of Samsung

Words: 790 Length: 2 Pages Document Type: Essay Paper #: 27553607

Samsung Cell Phone Market Segmentation

Samsung cell phones have a competitive advantage over most competitors based on the outstanding characteristics such as the apps support, size, the weight, the ability to retain the charge, the number of games it supports, the possibility of paying for gams and install, the aesthetics, the internal memory and the camera quality among other things.


The Samsung cell phone will target two main segments; the trendy young professionals getting into the job market and secondly, the professional middle aged men with a few years of experience in the job market.

Geographic variables in this market segmentation include the rural areas as well as the urban regions where the population is high. These are areas where both the young professionals and the middle aged professionals can be found establishing themselves in various employment sectors or setting up their own businesses.

Psychographic variables considered here are…… [Read More]


Zincubate, (2015). 5 Great Phones for a Young Entrepreneur.
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Market Driven Management

Words: 25695 Length: 75 Pages Document Type: Essay Paper #: 32150042

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.

It is the intention of this…… [Read More]


Ansoff, H.I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

Ansoff, H.I. (1965). Corporate Strategy. New York, NY: McGraw-Hill.

Ashour, M.F., Obeidat, O., Barakat, H., & Tamimi, A. (2004). UAE Begins Examination of Patent Applications. Retrieved January 18, 2004, from the World Wide Web:

Bain, J.S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.
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Targeted Work Class

Words: 1243 Length: 4 Pages Document Type: Essay Paper #: 22071822

Targeted Work Class

Organizations are constantly faced with the need to develop business models that not only enables them to maintain competitive advantage but also contributes to incremental value to stakeholders and customer while dealing with strategic challenges. This implies that an organization needs to continuously evaluate its strengths, weaknesses, opportunities, and threats. One of the most important elements the evaluation process in order to enhance the productivity and success of an organization is description of and analysis of targeted work class. This entails evaluating work processes and key employees, determining necessary knowledge, skills and abilities for the job, defining the compensation system, and assessing how the organization will change while achieving its strategic challenges in the future. An analysis of an organization's targeted work class in terms of the effectiveness of employees, work processes, and compensation system is crucial towards enhancing value-creation opportunities and promoting its productivity.

Work Processes…… [Read More]


Kirn, P. (2014, February). Avid Delays Financial Reporting, But Promises Brighter Future,

Including Pro-Tools and Sibelius. Retrieved February 5, 2015, from

Weintraub, A. & Burrows, P. (2005, June 5). The 100 Best Small Companies. Bloomberg Business. Retrieved February 5, 2015, from
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Market Research and Company Overview

Words: 2520 Length: 8 Pages Document Type: Essay Paper #: 38036350

Athletics Supreme Marketing Plan

Company Overview and Market esearch

Overview of Company

Athletics Supreme is a company that has been in the sporting product industry for 10 years now. The main offices and largest retail store of the company is located in New York City. In particular, the company has become a household name in providing sports equipment, such as tennis rackets and balls, rugby balls and footballs. In addition, the company offers sporting exercise equipment, such as treadmills, weights, rollers and the like. The company has grown, both in scale and size, over the past five years. It has been able to open several other retail stores in different states across the nation. In addition, the company has also been able to expand globally with one store in Canada and another in the United Kingdom. In the contemporary, owing to the increase in demand from consumers and popularity, Athletics…… [Read More]


Aders, A. (2015). The 4 Essential Research Strategies in Content Marketing. Retrieved 25 January, 2016 from:

Lamb, C., Hair, J., McDaniel, C. (2012). Essentials of Marketing. Ohio: South Western Cengage Learning.

Mars. (2013). Sales metrics and the sales process for early-stage tech startups. Retrieved 25 January, 2016 from:

Pearce, B. W. (2007). Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate and Continuing Care Retirement Communities. Maryland: The John Hopkins University Press.
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Market Outlook for Tiny Homes

Words: 1062 Length: 3 Pages Document Type: Essay Paper #: 25713022

Competitive Analysis: Tiny Home Market

Montainer is one of the more popular entrants in the tiny home market. It offers a relatively low price point for container homes. According to its website, a base module in the form of a recycled and refurbished shipping container is only $65,000, well below the price of even the most inexpensive homes, and installation runs $10,000-$20,000. The homes can be located anywhere the customer has land and can secure a permit. "We determine exact installation costs for your site including connection to utilities whether you are [sic] access to power, city sewer and water or well and septic system. Solar panels are also an option that we provide." ("FAQ," 2016). The shipping containers are relatively Spartan, however and a more realistic target market may be individuals who want vacation homes or temporary office spaces although according to Montainer, "Montainer wants to sell its homes…… [Read More]


Davis, L. (2015). Can tiny homes become big business? Realtor. Retrieved from:

FAQ. (2015). Montainer. Retrieved from:

Humble Homes (2016). Official Website. Retrieved from:
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Market Segments of B2B

Words: 693 Length: 2 Pages Document Type: Essay Paper #: 62059424

Apple iWatch

Integrated Marketing Communications

Integrated marketing communication strategy is a great manner for a company's brand to specifically lay emphasis on the consumers. Apple Inc. uses integrated marketing communication (IMC) so as to communicate with its target market. The communication plan of the company is modified with regard to the target market, the product position and the society in overall. Apple Inc. in determined to be close to its consumers by providing quality and increasing its brand awareness to its consumer base. The company uses social marketing to generate emotions and relationships with consumers. For instance, the company comes with innovative products, such as the iPhone and iPad to increase the user experiences of the consumers. Some of the tools of IMC employed by the company include: interactive or internet marketing, direct marketing, advertising, sales promotions and also public relations. In general, Apple Inc. is largely focused on increasing…… [Read More]


Ang, L. (2014). Integrated Marketing Communications. Cambridge: Cambridge University Press.

Hanlon, A. (2013). The AIDA Model. Smart Insights. Retrieved 14 November 2015 from:

Shrimp, T. (2010). Advertising Promotion and Other Aspects of Integrated Marketing Communications. Ohio: South Western Cengage.
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Market Analysis of Tiny Houses

Words: 710 Length: 2 Pages Document Type: Essay Paper #: 39679528

Tiny House: Target Market Analysis

The tiny house market for homes "typically between 100 and 500 square" has a wide demographic outreach in terms of its age range: "Millennials, who have limited funds and might not be able to afford a traditional mortgage because they have to pay off college loans; and Baby Boomers, who are retiring and seeking ways to stretch their pension by finding affordable homes" (Hyde n.d.). The concerns of both groups are strikingly similar. Idealistic Millennials embrace the environmental benefits provided by such homes and Baby Boomers are seeking to save money on utilities. However, demographically, the impressive size of the Millennial generation makes this an even more attractive potential target market: "By sheer numbers, the 75 million members of the millennial generation overtook baby boomers last year" (Lee 2016). Slice of Heaven's emphasis on the luxury market of tiny homes would allow both demographics to…… [Read More]


Hyde, R. (n.d.) Tiny house movement: Making market opportunities. Investopedia. Retrieved from:

Lee, D. (2016). Why millennials are staying away from homeownership despite an improving economy. The LA Times. Retrieved from:

Patel, N. (2015). Tiny house, big benefits: Freedom from a mortgage and worries -- and stuff.

The Washington Post. Retrieved from: -- and-stuff/2015/06/23/f8f706f0-0acc-11e5-9e39-0db921c47b93_story.html
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Analyzing the Target Strategy

Words: 632 Length: 2 Pages Document Type: Essay Paper #: 45096798


What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?

Target has undertaken everything considerably and effectively well required of deploying an integrated market communications strategy. The company's message has been consistent across its market channels enabling the public to identify their brand the minute they see Target's logo. Secondly, Target is the sponsor of major events, which enables the company to attain a great deal of recognition from the public. In addition, Target is able to identify distinctive consumers' interests, prejudice, preferences, as well as demographics that indicate the concern the company cares for its consumers (Schlosser, 2004).

In order to reach and engage the interest of individuals who lead busy lives as well as the younger generation, the company has developed its online retailing website, which is able to appeal to more consumers as it…… [Read More]


Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from 

Schlosser, J. (2004). How Target Does It. Fortune, October 18, 2004, p. 100.

Steverman, B. (2009). Target vs. Wal-Mart: The Next Phase. BusinessWeek, August 18, 2009.
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Analyzing Market Entry to Ivory Coast

Words: 4395 Length: 14 Pages Document Type: Essay Paper #: 74630939

Market Entry to Ivory Coast

Company Profile and Background

Market Analysis- Ivory Coast

isk Analysis

Social and Cultural Analysis

Economic Analysis

Political and Legal Analysis

Market Entry Strategies

Marketing Mix




Place and Distribution


Market Entry to Ivory Coast

Company Profile and Background

Barilla Group is an Italian food company whose headquarters are located in the city of Parma. The company also has its operations in various nations in Europe. Barilla was established in the year 1877, initially as a bakery shop and was set up as a family business. In the present, the company is still controlled by the Barilla family. The company is renowned and has established itself as a multinational pasta maker. In particular, the group undertakes the production of numerous kinds of pasta and is actually the leading pasta maker across the globe. The company has a market share of about 45% in…… [Read More]


Adingra, J. A. (2014). Good governance and fight against corruption: MeiteSindou illuminates the Belgian Chamber of Commerce. Retrieved 19 May 2016 from:

Barilla Website. (2016). History. Retrieved 19 May 2016 from:

Buckley, P. J., & Casson, M. C. (1998). Analyzing foreign market entry strategies: Extending the internalization approach. Journal of international business studies, 539-561.

Chung, H. F., & Enderwick, P. (2001). An investigation of market entry strategy selection: Exporting vs. foreign direct investment modes -- a home-host country scenario. Asia Pacific Journal of Management, 18(4), 443-460.
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Google's Strategic Plan Satisfying the Market

Words: 1530 Length: 5 Pages Document Type: Essay Paper #: 71271006

Target Market

Google will focus on market segments that demonstrate the ability to expand with the business as it continues to invent products for the future technology. The well-informed student segment is subjected to vast technological advances and is easy technology adapters. This makes this segment an ideal market for the company to focus on. Besides its internet product, Google is revolutionizing its digital media platform. The perceptive student segment is always plunged in the digital media, and the company will maximize on this segment's needs for better technology. By concentrating on this market and acquiring recognition, the company will ensure this segment remains loyal to its brands due to its continuous quality products and technological innovations.

Market segmentation

Geographic segmentation:

The internet is a universal device so the company will appeal to highly diverse users.

Most of its customers will be global

The products provided by the company will…… [Read More]

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Market Model Patterns of Change Market Model

Words: 1216 Length: 4 Pages Document Type: Essay Paper #: 89375879

Market Model Patterns of Change

Market Model Pattern of Change

The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.

Explain the industry and outline the overall wave of change of the specific market structure

The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental…… [Read More]


Blockbuster LLC, 47). Company Overview. Blockbuster Corporate.

Michael, R.J. (2011). Transaction and Strategies; Economics for Management. Mason, USA

The Motion Picture Association of America. (2011). Mpaa statement on strong showing of support for stop online piracy act. The Motion Picture Association of America. Washington, D.C.

Ford, A.(2009). Modeling the Environment, Second Edition.New York: Island Press
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Market Entry Challenges in Asia Many Companies

Words: 1121 Length: 3 Pages Document Type: Essay Paper #: 59724207

Market Entry Challenges in Asia

Many companies want to move into Asia, but there are market entry challenges that have to be faced there. Still, Asia represents a very important and profitable market for many companies, and it is not unusual for these companies to draw major profits from their overseas operations. EBay, however, has many problems in the Asian markets, and has struggled with these issues in the past (Chan, 2007). In order to understand why this is the case for the company, one must address the 4 Ps (product, place, promotion, and price). By looking at each one of those, a person can get a better idea of why eBay failed in some of the Asian markets and why it performed better in others. In the U.S., eBay is very popular. The same is true for the UK and a few other countries. That does not mean, though,…… [Read More]


Chan, Isabelle (2007) "EBay Has Its Eye on Southeast Asia" 29 Oct 2007, e-commerce, Business Week.

Ihlwan, M. & R. Hof (2006) Out-eBaying eBay in Korea, Business Week, New York: July 17, 2006, p.74, Issue 3993

Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9, 249-254.

Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local Rivals Eat Into Market Share, Wall Street Journal, New York, N.Y.; October 12, 2006.
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Market Research Use of Secondary

Words: 1386 Length: 4 Pages Document Type: Essay Paper #: 31950110

With regard to the second article, a Magic Potion?; Wellness drinks from the Economist (2007), the lack of secondary research is so glaring as to make the claims of weight reduction from drinking the new beverage unbelievable. The entire article could have been two sentences, with the first announcing the drink and the second, that the research had not been released. Further, the investment and financial analyst quoted says he does not like the taste, yet is that relevant? It seems as if the data included in the article is to pump up the Coca-Cola stock price and little else. Secondary data as to the size of the market, Coke's relative market share and the fact that Coke is having trouble with the Centre for Science in the Public Interest all underscores how a lack of secondary data can seriously undermine the credibility of any message or article. For Coke,…… [Read More]


Ronald a. Clark, Ronald E. Goldsmith. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34. Retrieved February 23, 2008, from ABI/INFORM Global database. (Document ID: 940732861).

Alistair Davidson, Brian Leavy. (2007). Interview with innovation guru Geoffrey Moore: seeking solutions to intractable problems. Strategy & Leadership, 35(5), 4. Retrieved February 22, 2008, from ABI/INFORM Global database. (Document ID: 1332933321).

Chris Easingwood, Steven Moxey, Henry Capleton. (2006). Bringing High Technology to Market: Successful Strategies Employed in the Worldwide Software Industry. The Journal of Product Innovation Management, 23(6), 498-511. Retrieved February 22, 2008, from ABI/INFORM Global database. (Document ID: 1169979871).

Business: A magic potion?; Wellness drinks. (2007, January). The Economist, 382(8510), 52. Retrieved February 23, 2008, from ABI/INFORM Global database. (Document ID: 1191424611).
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Market Leadership Report Final Project

Words: 3168 Length: 9 Pages Document Type: Essay Paper #: 9237729

Office Depot started its operation five years after Staples. The company has aligned its business strategy to target increasing its market share through business policies similar to those undertaken by Staples Inc. The company is locally owned and faces difficulties in capital expansion to be able to roll more distribution outlets similar to Staples. This has incapacitated the company in acquiring economic of scale in operation. The company currently controls 27% of the total market shares in regions where Staples operates. Office Max is a foreign company that has been in operation for the last 8 years. The company traces its roots in Australia where it controls the largest proportion of office paper supply. In the region, the company has captured 8% of the market share in distributing paper products majorly. The company targets to acquire the market for paper distribution this being where the larger proportion of stationary demand…… [Read More]


BAYE, M.R. 2010. Managerial economics and business strategy. 7th ed., New York, McGraw-Hill/Irwin.

BORN, G. 2009. International Commercial Arbitration, Netherlands, Wolters Kluwer Law & Business.

CARNEY, W.J. 2009. Mergers and Acquisitions, Aspen, Aspen.

FLEISHER, C.S. & BENSOUSSAN, B.E. 2007. Business and Competitive Analysis Methods: Effective Application of New and Classic Methods, Upper Saddle River, NJ, Financial Times Prentice Hall.
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Targeted Home Consumer When Selling a Product

Words: 469 Length: 2 Pages Document Type: Essay Paper #: 8290934

Targeted Home Consumer

When selling a product, an organization's sales department has to be extremely careful while trying to consider which best approach to use when selling. Therefore, the sales department finds that it is better for the product to be sold in the commercial market other than using the home customer approach. The commercial market has a significant advantage over the home-consumer selling because many people are likely to purchase the product in an open consumer or commercial market. When taking the product from door to door, many people are not comfortable with the exercise, and there is a general believe that the product maybe fake or of a low quality.

New markets are the upcoming markets that were not in existence before, and they have a greater potential then those that were in existence before. For instance, this market is probably a new institution has been opened like…… [Read More]


Doyle, P. (2000). Value-based marketing: marketing strategies for corporate growth and shareholder value. Chichester: Wiley.

Hingston, P. (2001). Effective marketing. London: DK.

Marketing handbook 2006 (16th. ed.). (2006). S.l.: Hollis Pub..
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Market Failure and Public Policy

Words: 1334 Length: 4 Pages Document Type: Essay Paper #: 67114539

Government intervention can also extend to public goods that cause the private-decision rule to fail in terms of the efficiency rule.

According to Julianle Grand (1991, p. 426), externalities are the focus of market failure, in that they focus on a third party, otherwise uninvolved in the transaction, that is affected by production or consumption. Grand distinguishes between the benefits and costs to such third parties; where the former entails a positive effect to the third party and the latter a negative effect. Markets can then fail when a lower level of activity occurs in the market than is socially efficient, while an overprovision of activity with external costs will also result in greater activity than is efficient.

Grand also mentions increasing returns to scale (Grand, 1991, p. 427), which entails that the average production costs fall with the increase of the production scale. This could lead to market monopolization…… [Read More]


Grand, Julianle (1991, Oct). The Theory of Government Failure. British Journal of Political Science 21 (4), pp. 423-442. Retrieved from JStor.

Mrozek, Janusz (1999, Autumn). Market Failures and Efficiency in the Principles Course. The Journal of Economic Education 30 (4), pp. 411-419. Retrieved from JStor.

Zerbe, Richard O & McCurdy, Howard E. (1999, Autumn). The Failure of Market Failure. Journal of Policy Analysis and Management 18 (4) pp. 558-578. Retrieved from JStor.
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Target Israel SWOT Global Fighter Jets as

Words: 760 Length: 3 Pages Document Type: Essay Paper #: 54307316

Target Israel SOT

Global Fighter Jets, as a producer of military equipment, benefits from the SOT analysis of the countries it wishes to sell its product. Global's F35 is planned to be sold and manufactured within the nation of Israel. The unique factors regarding this particular selection need to be explored to truly gauge and understand the scope and magnitude of such a business venture. The purpose of this essay is to conduct a SOT analysis on Israel regarding the F35 Global Fighter Jet product. This analysis will examine internal strengths and weakness of Global Fighter Jets by analyzing its business mode and how best it might serve the company's objectives. The external opportunities and threats that lie within this specific Israeli market will then be discussed. The paper will conclude with comments on how to best manage the risks of this expenditure and introduce a successful strategy to make…… [Read More]

Works Cited

Israel. Wikipedia. 8 Sep 2012. Retreived from

Maital, S. (2004). Research or die a SWOT analysis for Israel. Retreived from 3OuC30vN3WsCZKoDYveT6ri.html
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Market Research-Apple iPod Usage Attitude

Words: 1052 Length: 4 Pages Document Type: Essay Paper #: 57915057

In addition to consumption habits, the questionnaire will also focus on purchase habits between these two groups. Lastly, the questionnaire will tackle respondents' attitudes and perceptions about digital entertainment, iPod product line, and Apple Inc. As an American multinational company and consumer electronics manufacturer.

As mentioned earlier, the qualitative exploratory design will make use of the focus group discussion (FGD) method to generate information on the preferences of two groups, users and non-users of portable media player, of concepts on packages / bundles that will be offered for every purchase of a particular product in the iPod product line.

Target espondents/Sampling Scheme

Target respondents for the UAI and FGDs are made up of two main groups: users and non-users of portable media players. Targeted sample size must not be less, but can be more than N=400.

The users group are males/females, 15-55 years old distributed proportionately across socio-economic classes. The…… [Read More]


Apple iPod official web site:

Malhotra, N. (1996). Marketing Research: An Applied Orientation. NJ: Prentice Hall.

Weiers, R. (1984). Marketing Research. NJ: Prentice Hall.
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Market Entry the Introduction of

Words: 9989 Length: 27 Pages Document Type: Essay Paper #: 40661812

com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000)

The real skill is involved in making the device suitable to accomplishment of the business strategy and also makes profit persistently. (Howard, 1999) This makes McGrath and Heiens to describe the failures of Internet startups as a moot testimony that "the Internet is a tool, not a panacea" and that a "sound business strategy is always a prerequisite for success" Therefore, even though many successes have appeared to day on the Web in the online industry and in the digital forms in general still more are to be explored for accomplishing long-term goals of the…… [Read More]


Allbritton, Marcel M; Rogers, Everett M. (1995) "Interactive Communication Technologies in Business Organizations" the Journal of Business Communication. Volume: 32; No: 1; pp: 36-43

Archer, Norm; Head, Milena; Wang, Fang. (2002) "E-Tailing: An Analysis of Web Impacts on the Retail Market" Journal of Business Strategies. Volume: 19. No: 1; pp: 114-120

Baker, John. F. (December, 1998) "Hyper Wars: Eleven Strategies for Survival and Profit in the Era of Online Business-review." Publishers Weekly. Volume: 12. No: 1; pp: 27-33

Beck, John C; Lynch, Patrick D. (2001) Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies. Journal of International Business Studies. Volume: 32; No: 1; pp: 57-63
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Target Expect More Pay Less

Words: 335 Length: 1 Pages Document Type: Essay Paper #: 82820138

Unfortunately, in comparison to some of its competitors, like al-Mart and dollar stores, because Target does not offer rock-bottom prices, but strikes a balance between quality and low prices, its fortunes have been suffering as of late. Also, it has chosen to emphasize less necessary goods like clothing and home goods, to create its image of giving an exceptional shopping experience, as well as being a place to pick up a box of cornflakes. But for that reason as well, consumers have been more likely to patronize stores that focus on basic necessities like al-Mart, when they must prioritize their needs (Gregory 2009). Consumers do not merely want to 'pay less,' now, they want to pay the lowest prices possible.

orks Cited

Gregory, Sean. (2009). al-Mart vs. Target: No contest in the recession. Time Magazine. Retrieved May 13, 2009 at,8599,1885133,00.html

Our Mission. (2009). Target: Company. Retrieved May 13, 2009…… [Read More]

Works Cited

Gregory, Sean. (2009). Wal-Mart vs. Target: No contest in the recession. Time Magazine. Retrieved May 13, 2009 at,8599,1885133,00.html

Our Mission. (2009). Target: Company. Retrieved May 13, 2009 at
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Market Research Assessment of Airlines'

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 87591157

sevice (Huse, Evangelho 2007). What is needed is moe concentation fist on the objectives of the study in light of the planes' poposed econfiguations' inceasing full sevice elative to low cost. Once that hypothesis in conjunction with a picing analysis of how much those loyal business leade taveles on the ailine today ae willing to pay, then a moe accuate eseach design can be developed.

Following a claification of the eseach design and hypothesis, the eseach team needs to also conside attitudinal and psychogaphic eseach in addition to puely looking at the economics of picing as it elates to poviding geate sevices on thei jets in the fom of meeting aeas. Specifically looking at what business leades conside to be exceptional sevice offeings elative to thei baseline levels of expectations is citical to see if the inclusion of tables is even in thei set of pefeences o minimum expectations (Enquist,…… [Read More]

references (Ping, 2004). Unfortunately the questionnaire quickly grew to include many objectives, growing to several pages, which will inevitably introduce respondent fatigue and either a social desirability bias of merely responding quickly to appear done or giving up on the questionnaire and leaving it behind in the jet. Incenting the flight attendants to gain as many responses is possible introduces sampling bias and
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Market Orientation and Healthcare Case

Words: 841 Length: 3 Pages Document Type: Essay Paper #: 26572052

3. How the quality of service changed and why?

The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of…… [Read More]


Barrett, H., Balloun, J., & Weinstein, a.. (2009). How variation in management perceptions affects organizational performance. Quality and Quantity, 43(3), 451-461.

Paul Hughes-Cromwick, Sarah Root, & Charles Roehrig. (2007). Consumer-Driven Healthcare: Information, Incentives, Enrollment, and Implications for National Health Expenditures. Business Economics, 42(2), 43-57.

Ravichandran, K., S. Prabhakaran, and S. Kumar. 2010. Application of Servqual Model on Measuring Service Quality: A Bayesian Approach. Enterprise Risk Management 2, no. 1, (January 1): 145-169.

Wrenn, B.. (2006). Marketing Orientation in Hospitals: Findings from a Multi-Phased Research Study. Health Marketing Quarterly, 24(1/2), 15.
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Market for Machines Segmenting for

Words: 304 Length: 1 Pages Document Type: Essay Paper #: 965833

choice of segmentation strategies could also be fine-tuned by the life-
stage of consumers, with those members of a target audience who have young
children needing clocks with simple numerals for example versus the more
ornate clocks that retirees like to decorate their homes with. The use of
attitudinal segmentation in conjunction with lifestyle and psychographic-
based analysis of consumers' needs can lead to entirely new classes of
products being produced. Often those companies with the best understanding
of the preferences of their consumers also create more innovative products
as a result.. In this regard, the use of segmentation as an approach to
driving future product innovation through more effective customer insights
is invaluable as well.

Marketing Leadership Council (2006). Overcoming Complexity in Segmentation
Alternatives. Corporate Executive Board White Paper Series. October,
2006.…… [Read More]

Marketing Leadership Council (2006). Overcoming Complexity in Segmentation
Alternatives. Corporate Executive Board White Paper Series. October,
2006. Washington, DC.
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Market Research Final Assuming That

Words: 2030 Length: 7 Pages Document Type: Essay Paper #: 47768565

This is where the fundamental disconnect is in the purchasing process and why despite the heavy investments in catalogs and games the company is still struggling. It is not reaching the most profitable customers on a consistent basis.

4. Using the appropriate t-test, determine if those who purchased from Gucci and those who did not (q11), are different in terms of a. Their evaluations of catalogs (q7_a - q7_f), b. Their perceptions of Gucci (q12_a - q12_d), and c. Their evaluations of the demonstration catalog (q13_a - q13_f)?

Interpret the results, provide marketing implications.

The result of completing the t-tests further supports the observation that catalogs are seen as informative, yet not useful enough based on top-of-mind awareness of respondents alone. Respondents varied significantly however in their evaluations of catalogs in general and the demonstration catalog provided by Gucci for the research project. According to the t-test completed comparing means…… [Read More]