(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system. 2. Decision Making Process Theories Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at

Table 2: Costs by Phase of the SEO Project Process Phase Description Costs Web Strategy Development Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strategy. This includes the integration of the Zap Cars reporting systems with an analytics database to track performance on each keyword, across all search platforms Online sector research and analysis This is a comprehensive overview of all autos in

The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online. Seller Response to Novice and Expert Consumers Before allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially

Brand Equity and Customer Purchasing Behavior Taking into account the numerous modifications witnessed in the marketing milieu- viz. The accessibility to plethora of knowledge through various electronic devices, the emergence of modern methods of buying, the ability of the companies to use technology to target consumer more specifically, getting a feel of customer tendencies is still more difficult. Purchasing activities is the sequence of choice and actions of individuals occupied

66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications

Strategic Planning for Market Entry Barriers to Entry Market Challenges Trade Barriers Standards EU Regulations Conformity Assessment Product Certification Accreditation Market Entry Strategy Selection Franchising Joint Ventures/Licensing Licensing Agents, Distributors and Trading Houses Agents Distribution and Sales Channels E-Commerce Germany EU Regulations Strategic Alliances, Licensing and Franchising Joint Ventures Foreign Direct Investment Finding the Right Partner Negotiating a Partnership Agreement The Agreement Checklist Have the salient points of the agreement been agreed upon in principle? Participants and their Roles Negotiation Baselines Section 10: Managing International Business Operations Exit Strategies Conclusion Introduction In this work, the case study of Tesla Motors has