Warriors & Wives Virtual Art Gallery website design request for proposals

Technology RFP

Cover Letter

Description, Purpose & Objectives of Web Site

Budget & Cost Estimates

Terms & Conditions

Background of Company

Audience

Tools & Functionalities

Reporting Needs

Site Specifications

Available Technology Resources / Integration Issues

Warriors & Wives Virtual Art Gallery

To Whom It May Concern:

Warriors & Wives Virtual Art Gallery Website Design Request for Proposals

You have received this Request for Proposals for a website design because you have expressed interest in the Warriors & Wives Virtual Art Gallery and/or have purchased art from a member artist.

We encourage you to review the RFP and contact us with any questions prior to the date specified in the timeline of the attached RFP document.

Sincerely,

Captain America, Retired USA

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Warriors & Wives Virtual Art Gallery Request for Proposals (RFP)

DESCRIPTION, PURPOSE AND OBJECTIVES OF WEB SITE

a. The purpose of this Request for Proposals is to identify and hire a firm to design a website that serves as a virtual art gallery. A global association of military spouses, active duty soldiers, and retired soldiers are looking to display and sell their art online.

b. The website will provide a virtual gallery for viewing images of art and reading about the artist and the medium used to create the art. The website will also include capacity to accept payments for copies of the art and specify shipping requirements and options.

c. Presumably, the website will be "static" and use HTML.

2. BUDGET & COST ESTIMATES

a. The budget for designing and creating a functional website is $8,000.

b. The Warriors and Wives Artists' Association is prepared for the selected vendor to begin work on the website design immediately following the award of the bid.

3. TERMS AND CONDITIONS

a. Since the virtual gallery of the Warriors and Wives Artists' Association is a new website, the organization will own and have the right to customize site code.

b. Terms for proposal:

i. The website design project will commence on May 1, 2015 and be completed by August 31, 2015.

ii. Proposals should be delivered to Captain America, Retired. Copies of the completed proposals should be received) by April 17, 2015.

iii. Please provide one (1) original and four (4) copies of any proposals submitted.

iv. All proposals must include a statement of authorization to bid signed by a principal of the responding company.

v. All proposals must use the proposal format outlined in this RFP.

vi. Parties submitting separate proposals may not discuss pricing information or they will be ineligible to bid on the project.

vii. Bidder status: bidder must disclose any relevant conflicts of interest and/or pending lawsuits.

5. AUDIENCE

a. The anticipated audience for the virtual gallery is primarily retired military, veterans, and military families, or civilians whose occupations are military-related, such as contractor. The virtual gallery is anticipated to have different "rooms" that will appeal to the variety of consumers attracted to the website. The website will be available to the general public, although it will be marketed through magazines read by the target market segments that market research shows will be attracted to the type of art displayed in the Warriors & Wives virtual gallery. The website should provide an option for supporters of the Warriors & Wives Artist Association to login, save favorite images, and request to be emailed when similar artwork is posted in the virtual gallery. Moreover, artist profiles and artwork "exhibits" will be accessed through links embedded in the website.

6. TOOLS AND FUNCTIONALITIES

a. Essential components: It is critical that the images pages in the virtual gallery are constructed so that copying and clipping are not functional. The website will also include capacity to accept payments for copies of the art and specify shipping requirements and options. And the website should enable automatic payments, less the association's gallery fees, to be distributed to the artists via an integral merchandizing administration center.

b. Non-essential components: It would be nice to have an image sharing function that allows select images of the art posted online to be pinned in Pinterest, but with a permanent watermark that reads "Proof" or "Copy" or the like.

7. REPORTING NEEDS

a. The website should be associated with a dashboard that provides data on page views, locations of viewers, overall sales and revenue on the website, and web traffic by the usual filters (week, month, year).

8. SITE SPECIFICATIONS

a. Design parameters should be proposed by the vendor in the proposal response.

b. Accessibility/Usability

i. Bobby-approved site means it is section 508 compliant

ii. Usability testing mid-stream will validate navigation choices

c. The platform is the vendor's choice, upon approval by the association. Several options should be described in the proposal response.

d. The eCommerce system will be the vendor's choice, upon approval by the association. Several options should be described in the proposal response.

9. AVAILABLE TECHNOLGY RESOURCES/INTEGRATION ISSUES

a. This project will be the initial website for the startup; no integration issues are associated with this project.

10. STAFF RESOURCES

a. Questions may be sent to Captain America, Retired, until the date proposals are due. See contact information on the cover letter accompanying this RFP.

b. A web tab of technical and non-technical association members will be reviewing and score the proposals.

11. PROPOSED TIMELINE:

i. Develop RFP process (forward email address for questions on RFP)

ii. March 20, 2015. RFP release date iii. March 31, 2015. Submission of questions on RFP

iv. March 31, 2015. Notification of Intention to bid

v. April 10, 2015. Answers to questions emailed to all bidders

vi. April 17, 2015. Proposals due vii. April 20, 2015. Finalist interviews viii. April 25, 2015. Proposal award date

ix. May 1, 2015. Initial meetings

x. June 1, 2015. Drop-dead Date (no new concepts/functionality added)

xi. August 1, 2015. Beta site launch xii. August 31, 2015. Proposed site launch

References MLA

TechSoup. Retreived from http://www.techsoup.org/binaries/files/RFP_web_sample.pdf

Entrepreneur. Website RFP Sample Template. Retrieved from http://www.entrepreneur.com/forment/form/1173