Marketing Art Online

Technology RFP Cover Letter Description, Purpose & Objectives of Web Site Budget & Cost Estimates Terms & Conditions Background of Company Audience Tools & Functionalities Reporting Needs Site Specifications Available Technology Resources / Integration Issues Warriors & Wives Virtual Art Gallery To Whom It May Concern: Warriors & Wives Virtual Art Gallery Website Design Request for Proposals You have received this Request for Proposals for a website design because you have expressed interest in the Warriors & Wives Virtual Art Gallery and/or have purchased art from a member artist.

We encourage you to review the RFP and contact us with any questions prior to the date specified in the timeline of the attached RFP document. Sincerely, Captain America, Retired USA [HIDDEN] Warriors & Wives Virtual Art Gallery Request for Proposals (RFP) DESCRIPTION, PURPOSE AND OBJECTIVES OF WEB SITE a. The purpose of this Request for Proposals is to identify and hire a firm to design a website that serves as a virtual art gallery.

A global association of military spouses, active duty soldiers, and retired soldiers are looking to display and sell their art online. b. The website will provide a virtual gallery for viewing images of art and reading about the artist and the medium used to create the art. The website will also include capacity to accept payments for copies of the art and specify shipping requirements and options. c. Presumably, the website will be "static" and use HTML. 2. BUDGET & COST ESTIMATES a.

The budget for designing and creating a functional website is $8,000. b. The Warriors and Wives Artists' Association is prepared for the selected vendor to begin work on the website design immediately following the award of the bid. 3. TERMS AND CONDITIONS a. Since the virtual gallery of the Warriors and Wives Artists' Association is a new website, the organization will own and have the right to customize site code. b. Terms for proposal: i. The website design project will commence on May 1, 2015 and be completed by August 31, 2015. ii.

Proposals should be delivered to Captain America, Retired. Copies of the completed proposals should be received) by April 17, 2015. iii. Please provide one (1) original and four (4) copies of any proposals submitted. iv. All proposals must include a statement of authorization to bid signed by a principal of the responding company. v. All proposals must use the proposal format outlined in this RFP. vi. Parties submitting separate proposals may not discuss pricing information or they will be ineligible to bid on the project. vii.

Bidder status: bidder must disclose any relevant conflicts of interest and/or pending lawsuits. 4. BACKGROUND OF COMPANY OR PROPOSED COMPANY a. Warriors & Wives Artist Association is a global organization of military spouses, active duty soldiers, and veterans who are predominantly hobby artisans. Because military families move frequently, it is difficult for these artists to establish relationships with art galleries, gift stores, and other venues at which they can market and sell their art.

Primarily for this reason, a virtual art gallery can best meet the needs of the itinerant members of Warriors & Wives. A goodly portion of the art created by members of the Warriors & Wives is patriotic in nature. A virtual art gallery that markets to military families and veterans can capitalize on the patriotic and military subjects. Finally, military spouses face particular challenges as secondary breadwinners in the families; jobs military installations are scarce and low wages are common.

The virtual gallery of the Warriors & Wives Artist Association will provide a venue for art sales -- revenue that can help support military families. The Warriors & Wives Artist Association is a new startup, having just organized in 2014 with 60 members recruited through the military family versions of Craigslist, that are primarily for classified sales or ads. 5. AUDIENCE a. The anticipated audience for the virtual gallery is primarily retired military, veterans, and military families, or civilians whose occupations are military-related, such as contractor.

The virtual gallery is anticipated to have different "rooms" that will appeal to the variety of consumers attracted to the website. The website will be available to the general public, although it will be marketed through magazines read by the target market segments that market research shows will be attracted to the type of art displayed in the Warriors & Wives virtual gallery.

The website should provide an option for supporters of the Warriors & Wives Artist Association to login, save favorite images, and request to be emailed when similar artwork is posted in the virtual gallery. Moreover, artist profiles and artwork "exhibits" will be accessed through links embedded in the website. 6. TOOLS AND FUNCTIONALITIES a. Essential components: It is critical that the images pages in the virtual gallery are constructed so that copying and clipping are not functional.

The website will also include capacity to accept payments for copies of the art and specify shipping requirements and options. And the website should enable automatic payments, less the association's gallery fees, to be distributed to the artists via an integral merchandizing administration center. b. Non-essential components: It would be nice to have an image sharing function that allows select images of the art posted online to be pinned in Pinterest, but with a permanent watermark that reads "Proof" or "Copy" or the like. 7. REPORTING NEEDS a.

The website should be associated with a dashboard that provides data on page views, locations of viewers, overall sales and revenue on the website, and web traffic by the usual filters (week, month, year). 8. SITE.