Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Marketing
As the decision to sell the cookies and the search for the bakery have been completed, one has to think about the customer marketing channels to be used in approaching the clientele. A first appropriate channel in the given situation is word of mouth. Considering that my friends have enjoyed the cookies, they are likely to praise and buy them from the bakery. The main advantage of this channel is that it does not imply expenses. Another channel could be the media. This approach would however be limited as the marketing budget is reduced. As such, the media channel could materialize in an advertisement in the local paper. The ad could advertise both the cookie and the bakery and the costs of hosting the ad in the paper would be shared with the bakery. Then, a third channel that could be used materializes in the distribution of fliers. This is also cost effective and has the ability to reach a wide palette of potential customers. Finally, the last channel is the bakery itself, which could offer promotional sales on the cookies. For this method to succeed, the personnel at the bakery need to be polite and able to complete sales.
The first channel will draw my friends and their acquaintances to the store. The second and third channels will draw strangers to the store by raising their interest and curiosity. Ultimately, the quality of the services offered by the staff at the bakery will play the role of having the buyers come back and repurchase the cookies. Consequently then, the bakery used as a customer marketing channel will play the most important role. Provided that the buyers enjoy the taste of the cookies, the bakery personnel will be in charge of making the purchase experience a pleasant one. They must be able to turn the occasional buyer into a loyal customer. Also, their major role is given by their capability to interact with the customer and retrieve useful feedback, such as 'some buyers would like the cookies with vanilla flavor, rather than rum.' The ability to offer feedback would create opportunities for further product diversification.
Reference:
Melville, a., February 24, 2004, a More Holistic Approach to Customer Marketing, TMC Net, http://www.tmcnet.com/tmcnet/articles/2004/022404cp.html. Ast accessed on November 3, 2008
This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers
Alarm Force AlarmForce must make marketing decisions with respect to AlarmFog, a new high-end security product it has developed. AlarmForce has become a market leader in home security through a cost leadership strategy. AlarmFog adds an element of innovation to that strategy, but the manufacturing cost is high. However, there are some new markets that can be developed, in addition to offering AlarmFog as a complementary product to the company's installed
Marketing Information System This is a type of management information system that is designed for supporting the process of marketing decision making. This is a system which is planed and entails the collection, processing, storage and dissemination of data in information form required in carrying out management functions.it is also termed as a system made up of people, equipment and procedure which are used in gathering, sorting, analyzing, evaluating and distribution
Marketing Management Over the last several years, consumers have been experiencing changing tastes and style. At the heart of these transformations, is a focus on using more traditional forms of artwork to decorate their homes and offices. In many cases, this involves the person buying a particular piece that appears to be authentic. The demand for these products has increased so much that a number of firms and competitors are entering
Differentiating and Positioning: Market positioning has been aided by agreements to utilize the great marketing and sales resources of Amazon.com. Infusium 23 is no exception and this strategy also includes more traditional Helen of Troy product lines such as curling irons and hair clippers. Product differentiation includes such aspects as an attractive sale price point of $7.99, an attractive new scent, redesigned bottles and better hair results (Gold, 2010). Price is
Marketing Mix for Effective Marketing: The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H. Borden. The term has become common in marketing because its elements are the fundamental, tactical components of a marketing plan. The marketing mix elements are product, price, place, and promotion which are the four major categories that guide marketing decisions. These four