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2. Ogilvy & Mather applied the concept of global brand marketing in order to create
Motorola's marketing campaign. The goals included reaching the younger target market by creating a sleeker, better-looking product range, and creating advertising communications to match this new image. As such, Motorola's communication image became one of trendy irreverence and quick-paced style.
1. Nudie's selection process for sales representatives compares well with the image of their product. It is one of fun and a passion for life. Sales representatives are required to communicate this sense of fun to potential customers. In this sense, they are required to translate their sense of energy in life into a passion for the Nudie product itself.
2. Sales promotion tools include placing the Nudie product in more than one location within stores that sell the product, displaying labels with the product emblem in prominent public places, and displaying the Nudie image on vehicles, such as...
Nudie could also use communication devices such as cell phones to advertise their product, or invest in an affiliate relationship with other popular products. Further tools could include fun events such as competitions.
1. The content of the Ninemsn website is organized in an effective and clear way. Visitors can easily navigate their way through what is displayed as a number of links. There is no clutter of text that conceals important links, and the text of the links is in a uniform color to prevent confusion. There is also a good balance between text and the imbedded images.
2. Online advertising basically includes well contrasted banners that appeals to the type of visitors anticipated by the site. These banners blend in well with the other graphics on the site, while prominently displaying their messages. Advertising target visitors who are interested in entertainment, competitions, and celebrities. These are all topics that are relevant to the content on the rest of the site.
Apple: Integrated Marketing Communications Plan Apple has been described as the genius of geniuses in the marketing world. Its founder Steve Jobs has been mythologized as a marketing wizard who somehow causes his business to flourish despite apparent setbacks of product, and other companies and marketing analysts have labored to discover what it is that makes Apple unique. Apple is superior in its advertising. Their most famous ad campaigns include the 1984
Marketing Mass marketing is differentiated from target marketing, in that the target customer is pretty much everybody. A firm that has a target market will either have all of its sales, or a significant portion of them, in an specific identifiable group. Thus, the product should span across race, gender, age and geography. Such a product's target market would be better understood in terms of who doesn't buy it than who
] Younger people (18- to 34-year-olds) are much more likely to view television news as mainly interested in serving the public interest (57.5% vs. 46.7%). Creating a local brand and attracting the most viewers is the name of the game in the battle for ratings and revenues. The local newscast defines the image of the station, and now more than ever local stations need up-to-date newscasts to keep audiences tuned in.
Marketing Strategies: Adult Pleasure Toys and Lingerie This report discusses the presence of a company that produces adult toys and lingerie. There are several parts to this analysis. First, the report examines the market segment and defines the target customer according to several types of segmentation. For a complete understanding of the targeted market, the report chose psychographic segmentation, demographic segmentation, behavioral segmentation and benefits sought segmentation. The choice for these methods
Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), are: Instead of investing money, you invest time, energy and imagination. Instead of guesswork, you utilize our expertise and experience. Instead of measuring your success in terms of
Where Google relies on search terms to trigger the display of a given AdWords advertisement, it can be seen how Facebook wanted to create the equivalent advertising business model through the use of social networking and interactions triggering which ad was shown. The ethics however of tracking visits and activities on affiliate sites of current and previous Facebook members, in addition to monitoring those visitors who have never opted in to Facebook yet are being monitored