- Words: 1593
- Length: 5 Pages
- Topic: Business - Advertising
- Paper #: 72315031
Typically, scholars see low context cultures as one in which things are explained in more detail, have less a tradition in history and the past, and are rooted in the present and the future. This is why, for instance, most view the United States as a low context culture in reference to a high context culture like the Native American or Maori (Samovar and Porter, 2004).
The challenge in contemporary