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Marketing
It is clear that promotions by popular personalities directly refer to advertising to young individuals as they are the only persons likely to be affected by such advertising. This happens as the young tend to define themselves by wearing clothes of particular types, using jargon, claiming various experiences which may or may not be true, having hairstyles in particular ways and finally by keeping themselves within fixed groups. This is probably a clear indication that the persons growing up is trying to find out himself or herself through different stimuli that they are seeking outside, and this is not provided by the individual himself or herself. This leads to images from the general culture and understanding form the basis outside of oneself that leads to the formation of their benchmarks for their own judgments about thoughts, opinions and associates. This makes most of them form an identity which is in general agreement with the images that are thrown up by pop culture. (Teen Icons: Cultural Images and Adolescent Behavior)
These images of the popular stars are viewed as being the level to which everybody wants to go to. Thus those...
There are also popular figures like P.Diddy, Britney Spears and Jennifer Lopez who form a sort of a brand for the creation of intangible pictures forming those norms. These celebrity figures lead to the sale of some brands directly as also some brands of clothing that are accepted by a social group far beyond the limits reached by products which have their names written on those products. It can be said that they are also their own name brands. As a result they can sell magazines, capture very large audiences and have very large followings simply through their personal popularity.
When individuals associate themselves with any brand or the image of a brand, it also changes their own identity to some extent, and that is related to the acceptance by the society of that brand. This is seen when they wear an article of clothing said to have been made by GAP or listen to music from Eminem, in turn, they are creating a brand of themselves. Celebrities have three qualities that lead to their establishment of their position in society and these are property, power and prestige. Having the first two, leads…
References
Abogados, Schiller. Advertising to Children as Such in Spain. Retrieved from http://www.gala-marketlaw.com/articles/spainregs_2000.shtml
Hood, Teisha-Vonique. Teen Icons: Cultural Images and Adolescent Behavior. Retrieved from http://www.smu.edu/ecenter/discourse/Teens.htm
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