Athletic apparel brands typically seek to secure athlete endorsements in order to enhance the value of their brand. As such, there are a few different criteria that they might apply when looking for athletes to act as their endorsers. Most athletic companies prefer to work with winning athletes, those who are among the world's best at what they do. At the core of this need is that the best athletes are often the ones who have the most fans. They play on the most popular teams, and therefore the apparel brand becomes associated with the most popular performers in a given sport. Additionally, when an athlete wins, that championship pedigree rubs off on the company whose apparel that athlete endorses.
A good example of this is with Nike, a company that often wishes to associate itself with championship athletes. hen you look at athletes like Kobe Bryant, Tiger oods…… [Read More]
Celebrity Endorsement Strategy: An Investigation
Using Nike's relationship with Federer as an example, the paper analyzes the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final results of the strategy. Many industries promote their products by hiring the services of influential celebrities who advertise the products in question. The celebrity has to have various characteristics in order to be seriously considered as endorser. The company also has to take various steps to protect itself. The whole process of considering, finding, and finally hiring a celebrity is one that is done incrementally and thoughtfully with the whole, actually, occurring in four stages. Celebrity and brand are closely intertwined. Just as celebrity may profit the brand, the brand also effects the reputation of the celebrity. The company-endorser relationship, in other words, can provide potential benefits to both with both brand and endorser receiving…… [Read More]
Athletes in Scandal and Endorsement Deals
All civilizations have celebrated the athletic achievements of their most accomplished citizens, from the ancient Greeks contesting the first Olympic Games to the jousting knights of medieval Europe, and societies have typically rewarded their most elite athletes with superior status, financial incentives, and social standing. ithin the realm of modern American athletics, our nation's unique blend of personal liberty and capitalistic ambition has long created a class of professional athletes who are revered as heroic figures and who are compensated commensurately. The multi-million dollar guaranteed contracts which are now de rigueur for American athletics are also accompanied by lucrative endorsement deals which are lavished on the most famous players within each sport or league. hile the phenomenon of private companies paying athletes to publically endorse products is nothing new, as Babe Ruth proved during his heyday in the 1920's by shilling for everything from…… [Read More]
By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century ago. However, the paired evolution of the sports market to the coverage of an enormous breadth of market contexts and categories and of the media channels through which sports are sold and broadcast have resulted in a clear opportunity for integration of the sports and marketing sectors. As enner indicates, "the production and staging of sport as commercial entertainment led to the emergence of entrepreneurial structures and practices that would slowly transform the relationships between sporting teams and the communities they ostensibly 'represent.'" (enner, 58)
Thus, the idea of associated stars of professional sports with products, or indeed commoditization the players themselves would become an early and important…… [Read More]
telemarketing fraud so rampant?
The phone is increasingly being used "as a marketing tool and a vehicle for initial customer contact" (Michela, 1994, p. 556). Businesses make use of telemarketing applications in conducting political polling and market research, prospecting for new customers, making follow-ups on existing customers, advertising, raising charity funds, to mention but a few. Fraudsters take advantage of the increasing use of the phone and are aided by the belief that with almost every business conducting its activities through telemarketing; consumers would be in no position to differentiate legal from illegitimate causes. Moreover, telemarketing fraud is difficult to prevent and prosecute (NW3C, 2008).
Why is telemarketing fraud so difficult to prevent or prosecute?
The rip and tear operations of telemarketing fraudsters make their prosecution difficult (NW3C, 2008). Fraudulent telemarketers do not usually have definite offices, and mainly carry out their operations from mobile 'offices,' including hotel rooms (NW3C,…… [Read More]
2.1 Employee perception of CSR
As Du Preez and Bendixen (2015) note, a consumer’s initial exposure to a company’s brand typically comes from the employees who stand on the front lines of the company’s workplace. These employees represent the face of the business and thus embody the business’s brand. They are the brand’s diplomats in a sense, and if the consumer is put off by the employees, the brand suffers. In order for employees to represent their organization’s brand with confidence and enthusiasm, they must be able to believe in the brand, embrace the organization’s CSR policies, and promote the spirit of these policies in their engagement with consumers on the front lines. The employees represent the values of the company and feel (if they are happily employed) that the company represents their own values as well.
Thus the employee is attracted to the business for the same reasons as…… [Read More]
Television Advertising on 20-Something Females
Effectiveness of Television Advertising
Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to their potential customers. Advertisements done on television reach large target audience in both urban and rural areas. Every television advertisement has a specific target audience which constitutes the most potential customers for the company. The response rate and reaction of audience to television advertising is much greater than all other traditional and contemporary marketing mediums. Companies use targeted advertising on this medium to achieve better results of their marketing efforts.
This paper aims to evaluate the effectiveness of television advertising to young female consumers with age group of 18-25. It is widely believed that television advertising largely influences the behavior of young females which then becomes their attitude. Young females with age group of 18 to 25 are highly active viewers…… [Read More]
Gifted Education - AZ
Gifted Placement Procedures
Gifted Education Coordinator
The gifted education program does not have oversight by a gifted education coordinator
The state offers many professional development opportunities for staff engaged in gifted education to enhance their skills and knowledge -- and to work toward creating lead gifted education teachers or gifted education coordinators.
Coaching tools, summer institutes, and peer coaching can be used as resources to support the development of Gifted Education Coordinators in schools and districts.
Gifted Education Program Delivery
Gifted children are receive services in cluster classes
The delivery of a gifted education program to qualifying students is a complex process. It is not possible to meet the state code requirements in an ad hoc manner.
Cluster classes may not meet the level of specialized instruction stipulated by the Arizona state code for gifted education.
Teacher Gifted Ed.…… [Read More]
(1998). "The Trouble with Nike" Motley Fool. Retrieved November 17, 2008 at http://www.fool.com/Features/1998/sp980324TroubleithNike.htm
Parker, Mark. (2006). "Nike's Strategy for inning the Footwear Game" Nike F1Q Conference Call Transcript retrieved November 17, 2008 at http://seekingalpha.com/article/17559-nike-s-strategy-for-winning-the-footwear-game
Corporate author, Nike. (2008). "Company Overview" Nikebiz.com. Retrieved November 17, 2008 at http://www.nikebiz.com/company_overview/
Cox, Beth. (1999). "Nike Decides to Just Do it on the eb" InternetNews.com Retrieved November 17, 2008 at http://www.internetnews.com/ec-news/article.php/67101
Barron, Kelly. (1996). "Nike to Enter Premium Sunglass Market" Orange County Register. Retrieved November 17, 2008 at http://findarticles.com/p/articles/mi_hb5553/is_199610/ai_n22323618?tag=content;col1
No author. (2007). "No Boys Allowed: ill Gender Segmentation be Nike's inning Strategy?" Seeking Alpha. Retrieved November 17, 2008 at http://seekingalpha.com/article/31899-no-boys-allowed-will-gender-segmentation-be-nike-s-winning-strategy
Roll, Martin. (2008) "Branding and Celebrity Endorsements" Venture Republic. Retrieved November 17, 2008 at http://www.venturerepublic.com/resources/Branding_celebrities_brand_endorsements_brand_leadership.asp
Doyle, Nelson. (2007). "The orld's Most Recognizable Symbols and Trademarks" Bizcovering. Retrieved November 17, 2008 at http://www.bizcovering.com/Marketing-and-Advertising/the-orlds-Most-Recognizable-Symbols-and-Trademarks.52644
Rayport, Jeffrey (1996). "The Virus of Marketing" Fast Company. Retrieved November 17, 2008…… [Read More]
The chairs would not normally be expected to be received in a damaged state, so the argument could be made that these chairs were not received in the condition that one would expect from chairs that cost $1,000 each.
On the financial end of this transaction, the bank that lent the funds to Megalo for the purchase of the chairs did not perfect security interest in the chairs from the standpoint of Article 9 of the UCC. In the most strict interpretation of the perfecting security interest, the bank should have taken possession of the chairs once the loan went delinquent. Of course, this as well is subject to certain restrictions and details, and Burnham did not tender the goods in accordance with the requirements of the UCC.
Also in regard to finances, the legal effect of the blank endorsement of the bank check presented for…… [Read More]
Some big endorsements have gone Mitt Romney's way, from an early endorsement from New Jersey Governor Chris Christie, to several endorsements from other republican governors around the country. Big names like Donald Trump have also recently endorsed Mitt Romney, proving that he has strong ties in the fiscally conservative business community. In the states in which Mitt Romney has faced primaries, he has received dozens of editorial and local endorsements from a plethora of different sources.
Mitt Romney is putting all of his time and money into markets he thinks that he can win, but also is trying to reach at least second place in every state that he cannot win. ith this strategy, even in his weak states such as South Carolina, he still appears to be the second favorite, and the strength of his campaign is not questioned. Mitt Romney is most favored in states which have a…… [Read More]
For instance, for it truly to be a sophisticated wine, the meals served in the commercial would have to be valid pairings for the style of grapes used in the wine process. Additionally, the glass itself might be a point of validation, for different glasses are preferred for different styles of wine. Overall, it does meet the requirement of what the average consumer might think of the wine. Based on its sophisticated image in the commercial, the average consumer might be willing to pay a higher price, or prefer it based on its trendy image being attached to a trendy New York restaurant.
It also makes several endorsements. First, it is showing the class of the New York restaurant, and allowing the owners to speak for the product. If this is a real restaurant, it would be very beneficial for business. Additionally, the trendy social world is being used as…… [Read More]
The sportsmen and the team enter competition to win prizes and they end up as winners, runner ups, or other positions, which are crucial in sports; they come in first place or second place and yet score that many goals. The performances of the sportsmen are records to be remembered for years to come and these are all quantitative variables, rather than qualitative.
Also, at the level of the increased attention offered by the business community on sports and sporting events, the measures used are again quantitative ones. Some examples in this sense include the money brought in by the investors in the sports teams, the number of people attracted by a sports event, the commercial value of a sports events and so on; for instance, the Olympic games can also be measured in terms of the investments allocated to improve the infrastructure in the region, the increase in the…… [Read More]
Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even Mike Tyson. Pepsi is known around the world, just as the celebrities whom are featured on the Pepsi commercials. In other words, in using the notoriety of celebrities, a corporation may be able to increase its market share into the pockets of consumers who are more familiar with the celebrity than the product. The celebrity thus is a bridge between the consumer and the product. But what happens when those celebrities are notorious for other things as well as their entertainment or sport talent? And why do the corporations continue to utilize these celebrities if these celebrities have been known to engage in improprieties or dubious activities?
Corporations have a business model that has multiple branches leading from three or four…… [Read More]
The Benefits of Membership in the Academy of Medical-Surgical Nurses (AMSN)
The Academy of Medical-Surgical Nurses (AMSN) is one of the largest nursing organizations in the United States, with over 10,000 members (AMSN, 2012). Medical-surgical (MS) nurses practice in a variety of settings, including impatient, outpatient, and the homes of patients. The AMSN exists to help promote the professional development of MS nurses, improve patient care, and through collaboration influence healthcare policy impacting patient care. The mission of AMSN is to strive for excellence in MS nursing, while its vision is to work continuously toward patient care excellence.
All nursing professionals, whether AMSN members or not, can take advantage of the CMSN certification study aids, attend the annual convention, access the MEDSUG Nursing journal and newsletters, look for a job in the career center, study the MS standards of nursing, and network with other MS nurses (AMSN,…… [Read More]
Amusing Ourselves to Death
Media has a very powerful impact on people, which is the reason its advantages and disadvantages are discussed so very often. With every new technology entering our world, we start wondering just how this would later impact our society, culture, consumer market etc. This is because every medium brings along a message and while we believe that message is more important, some social critics maintain it is the medium, which was more powerful than the message itself. Neil Postman admittedly based his book, Amusing ourselves to Death" on the aphorism. 'Medium is the message' which was coined by media expert Marshall McLuhan in 1959. In his book Medium is the Message (1967), he wrote, "The medium is the message because it is the medium that shapes and controls the scale and form of human association and action. The content and uses of such media are as…… [Read More]
The photography here is also important, but it is not the dramatic intensity of Klein's ads, rather it is less dramatic, sexier, and younger, somehow. It is clear Obsession is geared to a "mature" audience, while Guess is geared to a younger, "in-crowd" audience. They are still concerned about sex, very clearly, but in a different, less mature variety.
The least favorite of the three was Liz Claiborne; her ads seem to be more geared to an older, more conservative crowd, even though the models are young. Comparing the two styles (Guess and Claiborne) is almost like night and day. Guess is clearly geared to young, hip, consumers, while Claiborne is more sedate. Hemlines on dresses are much lower in Claiborne's ads, the clothing is more conservative, and the perfumes are certainly not as suggestive as Obsession, or even Guess' ads. In addition, Claiborne's names are far less suggestive than…… [Read More]
The fourth allegation is that less than 12% of all Native American children in the state of South Dakota foster care system have experienced physical and/or sexual abuse. The Native American children continue to suffer from this modern-day version of forced assimilation (Ennis,2011).
Governor, I believe you have the power, influence and authority of spearheading the actualization of the proposal to amend the State ecognition Bill that also includes the adoption of the UN Declaration on ights of Indigenous Peoples to protect the Abanaki tribe and other Native tribes. I must once again commend you for signing legislative bills in April 22nd, 2011 that officially recognized two Abenaki Bands; the Nulhegan Band of the Coosuk Abenaki Nation and the El Nu Abenaki Tribe. That was a wonderful step towards realizing equality and justice to the Native tribes.
The current living condition on the reservations
Governor, the Office of Minority Health…… [Read More]
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook or Twitter (42%). but, although personal recommendations have a clear impact on choices, the question is whether positive comments have a greater impact than negative comments. This distinction has not yet been made with regard to word of mouth marketing effects. The U.S. national election in 2004 was viewed by many as the most negative in recent memory (Johnson, 2011). Why would hard-nosed politicians with limited budgets invest so much in negative advertising if positive comments had greater impact on behaviour?…… [Read More]
American Nurses Association (ANA): Become a Member Today!
Discounts on products and services
Discounts on online degrees
Discounts on certification exams
Career center access
Professional liability insurance products
Subscriptions to periodicals
Mission of the ANA: "Nurses advancing our profession to improve health for all,' ("About ANA," 2012).
Interested in public policy reform and political activism related to healthcare?
You've come to the right place!
One of the express functions of the ANA is "lobbying the Congress and regulatory agencies on health care issues affecting nurses and the public," ("About ANA," 2012). "Through ANA's political and legislative program, the association has taken firm positions on a range of issues including Medicare reform, patients' rights, appropriate staffing, the importance of safer needle devices, whistleblower protections for health care workers, adequate reimbursement for health care services and access to health care," ("Statement of Purpose," 2012)
Facts at…… [Read More]
Euthanasia Is Illegal
Euthanasia otherwise known as assisted suicide refers to the painless extermination of a patient suffering from terminal illnesses or painful or incurable disease. According to Cavan & Dolan, euthanasia is the practice or act of permitting the death of hopelessly injured or sick individuals in a painless means for the purpose of mercy (Cavan & Dolan 12). The techniques used in euthanasia induce numerous artifacts such as shifts in regional brain chemistry, liver metabolism and epinephrine levels causing death. Advocates of euthanasia trust that sparing a patient needless suffering or pain is a good thing. If an individual is hopelessly hurt or ill with no hope of ever getting well, if such a person is in an unending and unbearable pain and cannot experience the things that make life meaningful, the best option for such patients is euthanasia. Euthanasia raises questions on morals, legal and essence of…… [Read More]
Teaching as a Career
Teaching Special Education requires a gentle temperament and devotion to the children. Maturity, regardless of age, and patience is very important. Special Education teacher must be loving, kind, and nurturing in order to make the children feel safe and secure. He or she must also be focused and creative in teaching methods. nd most importantly, present a positive role model for the children. I feel that I have the qualities and experience to become an effective Special Education teacher.
My background is vast and varied. I worked as a secretary at the University of California - Los ngeles for two years. The department in which I worked dealt with the clubs and fraternities on campus, therefore, I was constantly involved with the students and problems that arose from their activities. I spent a little over two years working as an office manager for a doctor's office.…… [Read More]
For Nike, the better use of the $60M would be to first focus on how to create a more effective supply chain, sourcing, and partnership ecosystem that is in compliance to their CS objectives and goals. The lives of thousands in the company's supply chain need to take precedence over the spending on a single spokesperson.
Second, the value of a reputation for being transparent and trustworthy is far more valuable than any celebrity can provide. A case in point is Gatorade.
Having spent millions on a Tiger Woods endorsement, the company had to retract not only the endorsement but also the product based on his persona. If these funds had been used for funding programs for children in the poverty pockets of the U.S. And globally to get internet access and received better sports equipment, CS objectives would be attained at long-term change to lives who need the greatest…… [Read More]
This helps to establish the case that a gap exists between that which science accepts about biofuels and that which politicians present on the subject.
This is complimented by Thornton's (2006) concise detraction of ethanol, this article serves as reinforcement for the recurring case that the process of yielding energy from ethanol is too consuming of time and energy, and thus, should be disregarded as a means to developing an alternative fuel source.
The certainty that the world community must attend with urgency to a transition to a clean-burning and effective alternative fuel source dominates discourse today on oil production and energy efficiency. And there is a dominance in this discussion, as well as in current implementation, of the endorsement of biofuels. A clear-burning energy source derived from the fermentation of sugars found in various plant-cellulous, for some time this has been sought as a possible alternative fuel to…… [Read More]
5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. hile they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure is the cost of capital. On account of its low volatility, Nike has a low cost of debt, approximately 6.8% using CAPM. Their long-term debt is primarily a revolving credit facility. The rate, based on their a+ rating, is LIBOR + 0.15%, which would equate to 4.12% based on the October 15th price of the 1-year LIBOR. If anything, Nike could become more financially efficient by increasing their use of debt financing.
Nike places strong emphasis on human resources. They…… [Read More]
The aspect of Steve and arry's marketing strategy that emphasizes comparable quality for lower prices than its competitors appeals very directly to all parents who pay for their children's clothing. Whereas teens and young adults respond most positively to any association between products and popular celebrities and sports figures endorsing them, their parents are practically oblivious to those connections, except perhaps to the extent they realize that products associated with celebrity endorsements are likely to cost more than they perceive them to be worth (elch & elch 1998).
Ordinarily, parents are accustomed to arguments, especially with teenagers, over their preference for name-brand apparel despite the similarity in quality. Long-standing authoritative marketing research into consumer buying trends (Ogilvy 1983) suggests that teenagers (and many young adults) are much more status conscious than mature adults.
According to general principles of social and developmental psychology, this is partly because of the heightened importance…… [Read More]
Consume Behavio: Puchasing Local Baby Food vs. Impoted Baby Food in Ethiopia
Liteatue Review Desciption
A systematic eview of the liteatue is povided in this chapte in ode to develop infomed and timely answes to the study's guiding eseach questions and to confim o efute its guiding hypothesis. In this egad, Faenkel and Wallen (2001, p. 48) advise that, "Reseaches find out what has aleady been witten about the topic they ae inteested in [by] investigating the opinions of expets in the field and othe eseach studies. Such eading is efeed to as a eview of the liteatue." Likewise, Gatton and Jones (2003) epot that a well-conducted eview of the liteatue epesents an essential pat of vitually any type of scholaly eseach poject today. Fo example, Gatton and Jones (2003, p. 51) note that, "No matte how oiginal you think the eseach question may be, it is almost cetain that…… [Read More]
Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.
Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.
Other celebrity associations with footwear have been more successful, likely…… [Read More]
The promotion for Johnson's Baby Shampoo will be extensive. The company traditionally advertises via a number of different media forms and this promotion will be no different. At the heart of the campaign will be a number of television spots. Typically, these will feature celebrities who are endorsing the product. Celebrity endorsement is a critical component of the promotional campaign for two reasons. First, celebrities raise the profile of the brand, and second their endorsement reflects positively through the power of association. Raising the profile is necessary -- while this is a widely known brand this campaign is about giving the brand a much higher profile among the target market of adults.
The spots will feature celebrity endorsement, combined with a message reflecting the high quality of the shampoo. The tagline "baby yourself, baby your hair" conveys the affordable luxury message, that this product is gentle on…… [Read More]
Meanwhile in the journal Du Bois Review (Parker, et al., 2009, p. 194) the authors point to racism and patriotism as key themes for the 2008 Democratic primary election. "Race was a consistent narrative" used by those opposed to Obama, Parker explains (p. 194). Both Clinton and the Republicans "used racial references" to attack Obama, including the attacks on Obama "for his perceived inability to connect to 'real working Americans'" (p. 194).
The Republican sideshow called "Joe the plumber" attacked Obama with the charge that Obama was "seeking to take money from hardworking 'real Americans' to give it to 'those people'" (p. 194). Clinton questioned Obama's patriotism suggesting that he was not a "real" American. Parker notes that when Governor Dukakis ran for president as a Democrat, he was attacked but no one questioned whether he was "a real American as they did with Obama" (p. 195).
The authors present…… [Read More]
Management class 494, I Executive Summary case title Nascar: A Branding Success. Marketting Strategy book O.C. Ferrel, I international student, I write summary formal words make an international student essay IA, I sounds weird write Executive summary a I write.
NASCA executive summary
NASCA, short for The National Association for Stock Car Auto acing, is a relatively small size firm, but which also has an increased importance within the national and international auto racing events. The success of the organization is based on several key features, including the dedication of the staff members to high quality operations and services, the wide reach of the company outside the geographic borders, but also, the strength of its marketing approach.
The marketing team of NASCA is highly skilled and qualified, and, along the years, has produced some of the more successful measures to attracting the attention of the audience, as well as its…… [Read More]
Most state and federal regulations related to the transportation of hazardous materials were first established in 1975 with the Hazardous Materials Transportation Act. The Act broadly defines hazardous materials as anything that “may pose an unreasonable risk to health and safety or property,” (OSHA, 2017). In practice, hazardous materials generally include explosives, hazardous waste, gasses, radioactive material, flammable or combustible materials, and harmful chemicals. However, each state would have its own regulations, which sometimes conflicted with neighboring states or federal regulations. Further complicating the issues related to safe transport of hazardous materials was the fact that a large number of federal, state, and local agencies would have different jurisdictions and subject to different regulations or laws, such as the Federal Aviation Administration (FAA), Federal Motor Carrier Safety Administration (FMCSA), Federal Railway Administration (FRA), Pipeline and Hazardous Materials Safety Administration (PHMSA), and the United States Coast Guard (USCG) (Federal Motor Carrier…… [Read More]
(Conniptions886 2009). Again the ad stresses the outdoor beach culture among those who have the means and leisure to enjoy it.
Coca Cola ads have not seemed to change that much over time. They have sacrificed expressing multiculturalism, without popular exception to build a following for their target market. One comparison ad done by Pepsi and much more reflective of diversity, and especially the diversity of the urban culture is the ad affectionately known as "Chain reaction." In general Pepsi seems to have somewhat let go of the beach culture and decided to focus on the massive urban youth culture. This is not to say that Pepsi has become the label of multicultural expression, as they still clearly target the white youth audience:
(Youtube user DuncansTV2008)
The Pepsi chain reaction video is a great example of the change of focus of one brand to the urban culture of the youth…… [Read More]
Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched by Nike.
In conclusion, professional athletes have long exerted a strong influence over men's fashion and sports apparel. However, the case of Air Jordans represents a shoe where a celebrity endorsement truly revolutionized the product, the celebrity and the entire athletic shoe industry. Nike took a highly calculated and highly strategic risk when they started courting Michael Jordan and when they used such a tremendous bulk of their advertising budget on this particular campaign. However, their strategy paid off: they successfully…… [Read More]
Meanwhile, "False Balancing" is where "both sides are seldom accorded equal prominence," Parenti asserts. As an example of this tendency, Parenti writes that when it comes to a conservative issue, NPR (National Public Radio), perceived as a liberal institution, interviews a "right wing spokesperson" alone. But when it's a liberal issue being discussed, NPR has a liberal and a conservative on together.
Endorsement / Disparagement: Some media use "labels" like "the president's firm leadership" and "a strong defense" without offering any details as to why the president's leadership is "firm" or the defense is "strong." The campaign in California (Proposition 226) against unions used the phrase "union bosses" often, to give a negative tone to unions, but corporate executives were never alluded to as "corporate bosses."
Framing: Another kind of manipulation mentioned by Parenti is "Framing": this involves "bending the truth rather than breaking it." Examples of framing include:…… [Read More]
Clealy Amex has a majo poblem in the picing aea of thei business today. In tems of pomotion, the company's continual evolution as a band that stesses an aspiational message also pesents a dilemma to the company as well. Attacting consumes who may not have the disposable incomes to fit the aspiational spending that the Amex band potays equies cedit scoing, data mining to alleviate isk, and moe pecise maketing as well. Fom this standpoint, if the aspiational selling of thei band woks too well the company will also find that its image with its coe custome base suffes as well. Fo Amex they must make thei band become pat of the pesonas of thei most loyal customes while also undescoing the aspiational aspects of thei sevices tempeed with eality (Zalaznick, 2008). Of the fou aspects of the maketing mix, Amex continues to stuggle with distibution o place, when taken…… [Read More]
Gladwell's The tipping point is, as stated in the subtitle, a book about "how little things can make a big difference." The "tipping point" of Gladwell's title is the moment when a situation tips over -- as he says, "the moment of critical mass, the threshold" (12). But Gladwell's way of examining this phenomenon is primarily sociological. The book is, in fact, an investigation as to how ideas spread "like viruses" among populations (7). Gladwell uses an elaborate public health metaphor to describe these kinds of mass movements in the public consciousness as "social epidemic[s]" (33).
Gladwell's analysis focuses on three pivotal factors which enable a social epidemic to spread and take hold. The first, from an actual public health standpoint, would be described as the vectors of transmission -- in other words, those people whose social function enables the spread of new ideas. Gladwell describes these as…… [Read More]
Division of Political Power in New York City Since orld ar II
The Late 1940's and 1950's and agner
The 1960's and Lindsay
The 1970's and Financial Crisis
The 1980's and Koch
The 1990's to 2001 and Guiliani
Success in New York City politics is about building coalitions. Since orld ar II, the Democratic machine has been in decline. ithout an organized institution, politicians must find a way to appeal to multiple groups. Often this means alienating other groups. Politicians who can build a winning coalition find it difficult to maintain it because the ethnic and social dynamic of the city is constantly changing. The Jews are the single most important group today, but others groups are gaining increasing influence. Below is a summary of politics in New York since the machine went into decline.
The Late 1940's and 1950's and agner
Following orld ar II, the Tammany Hall political…… [Read More]
inning the Election in Florida's 15th District
Running and winning a political campaign today has moved steadfastly from issues to an overwhelming focus on how much money a candidate can spend. In most political races, the dollars allocated to a campaign far exceed the salary that will be paid once the successful politician is voted into office.
ith this in mind, it is important to understand that in order to win an election in Florida's 15th district it is key that a campaign strategy is designed and expertly implemented. The strategy must focus on maximizing the impact of the candidates message to the people, generate as much frequency to voters in the district as possible and keep advertising costs to an absolute minimum.
Before we focus on the campaign it is important to analyze and understand the needs and trends of voters in Florida's 15th district. According to…… [Read More]
business world, many strategies have been devised to gain and retain customers. Phenomena such as globalization, market saturation, and better information technology have driven strategies such as customer awareness and long-term customer relationships to be favored above relatively short-term strategies to gain new customers, such as product price and quality (Kinuthai et al., 2012, p. 223). Indeed, creating brand loyalty in order to retain customers in the long-term has played a key role in long-term business success. To accomplish this, brands such as those operating within sportswear have emphasized strategies to appeal to consumers responding to products at the individual level. As such, customer loyalty is a significant determinant in the amount of product being bought and the frequency of repeat purchases.
On the basis of this, the dissertation will aim to examine brand loyalty among the youth of a developing country (Kenya) as compared to the same phenomenon in…… [Read More]
Legal Ethics of E-Mail and Social Media and Its Applicability to the Healthcare Industry
Consequences of Social Media
Perils of Building an Online Network
Caution with Employee Email Accounts
Issues when Endorsing other Companies
Benefits of Social Media
Legal Ethics of E-mail and Social Media and its Applicability to the Healthcare Industry
Social media has without a doubt changed the way we live, the way we view the world and the way we interact with one another. This paper acknowledges the undeniable good that social media has given us, while identifying the many ways that it has created issues and intricacies for the healthcare industry at large. This paper discusses the benefits of social media for healthcare professionals, while identifying some of the dire consequences, the perils of an online network, the issues connected to an employee email account and the caution one must…… [Read More]
Nursing Theories Practices
Sister Callista oy initiated the Adaptation Model of Nursing in 1976. The theory has since then evolved to be one of the prominent nursing theories. The nursing theory defines and explains the nursing care provisions. The model by oy sees an individual as a composite of systems with an interrelationship (including biological, social, and psychological). According to Haaf (2008), a person strives towards retaining a balance across the systems and the outside world, although absolute balance levels do not exist. Individuals work towards living in unique bands that they can adequately cope. The model has four major concepts of environment, person, nursing, and health and its application has six steps.
According to Kraszeski & McEwen (2010), a person is a representation of societal standards, principles, or focus. oy's model positions the individual as the bio-psychosocial being throughout a continually changing environment. The person allows for…… [Read More]
Gillette has successfully convinced the world that 'more is better' in terms of number of blades and other razor features. Why has that worked in the past? What's next?
Gillette has, over time, sought to influence the life of men. It has presented itself not as a mere self-indulgent, but as a daily need, telling consumers that it has got their back and will get them whatever it is that they really desire. This has partly accounted for the company's continued success. However, three other factors have also had a hand in driving the company to success.
The first is the company's commitment to research and development, as well as product innovation. According to Michael Abbott, the marketing director at P&G, the company's ethos of supporting innovation is driven by an urge to develop products capable of meeting the ever-changing needs of men, and consequently transforming the life…… [Read More]
2. Freedman, Jonathan. (2007). "No real evidence for TV violence causing real violence."
Retrieved July 7, 2010 from:
This source is an Internet editorial article published online on April 27, 2007 by Jonathan
Freedman, a Psychology professor and former department chairperson at the University
of Toronto. Professor Freedman has taught previously at Stanford University and Columbia University and has chaired the department at the University of Toronto.
Professor Freedman's central thesis is his fundamental opposition to the position taken in
2007 by the U.S. Federal Communications Commission (FCC) that violence in media is a causal factor in actual aggression and violence in society. According to Professor
Freedman, the FCC relied on inaccurate information on the number of relevant studies, and also failed to distinguish between empirically valid information and anecdotal information in reaching their position on the issue. Professor Freedman also suggests the need to differentiate between depictions of…… [Read More]
Known in local market
Known in local market
Known in local market
Costs of selling in channels
Premiums not work product
Too high priced
Qualty at times questionned
Vertical markets including wildlife reserves
Lack of service
Core Competency Comparison
Projected Market Growth/Market Share Objectives
The following market growth and market share objectives for the company given the focus on growth in wholesale seafood processing:
1. To generate an incremental $500,000 in revenue through the sale of uniquely packaged bait to commercial and recreational fisherman.
2. To obtain distribution agreements with three local distributors stressing the unique nature of the…… [Read More]
They ae thee to play and not to show off thei bodies.
Female athletes with lage body size will find discomfots in the tightly fitted unifoms. This then pesents poblem to safety. The female athletes who will not be at ease to the equied unifom could not focus on the game she is playing. She will, fom time to time, ty to eaange, pull o push some pats o the gament whee she thinks she needs to be coveed. With such attention that will be given to the gament, how can it be assued that the athlete will be safe in pefoming on he spoting event?
Lastly, female athletes who have lage body size will not be motivated to join any spoting activities anymoe because of the fea fo negative judgments fom the cowd and the media. The spots aena is becoming moe of an aea fo the body image…… [Read More]
This presents challenges because neither high-pressure compressed hydrogen gas nor cryogenic liquefied hydrogen can easily be handled at home." (Panasonic, p. 1)
This underscores the reality noted by this proposal and cast to further examination in the research justified by this proposal that any real implementation of an energy source transformation would be a considerable commercial, political, economic and practical endeavor.
All of that noted, it still remains that case that hydrogen has the potential to light the way for a better fuel economy, a more efficient society and a more pristine environment in Singapore. This is because at its root, hydrogen carries not just the potential for clean-burning but also for greater energy-storing capacity. According to the Fuel Cell & Hydrogen Energy Association (FCHEA) "hydrogen is the lightest gas and also the most energy-dense fuel per mass. One pound of hydrogen holds 52,000 Btu, three times the energy of…… [Read More]
This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third tip is that the marketer must avoid making exaggerated claims about his product or service even if it may actually be true. This is because the customer is always wary of false claims and would automatically tend to avoid such websites. Another tip is that if a discount and a bonus were to be combined within one particular offer, then it would be so very irresistible that the customer would have no option than to purchase it. A series of special…… [Read More]
Social equity is a key issue of public administration and forms the basic theme of the 2013 "Social Equity Leadership Conference," in June. This white paper discusses the key goals of the conference based on the conference issue for social equity as global engagement and local responsibility. These are the issue facing social equity among domestic and global public leaders in public and private agencies in the education, immigration, transportation, environmental, policing and corrections sectors. A review of theories on public administration identifies that public leadership networking, collaboration, and cooperation with leaders and agencies is necessary. This is associated with public leadership practices like public policy development, implementation, monitoring, and evaluation, social equity, and public advocacy.
Globally Engaged, Locally esponsible: New Challenges for Social Equity
Emerging Issues in Social Equity and Leadership Covered in the Conference:
2. Policing and corrections
3. At risk communities, which…… [Read More]
Project Management and the Transformation System
In this research paper, the author discussed he concept of project management employing in a construction firm. The author described briefly, the mission of construction organization, i.e. its product and services, intended markets, and how the product or service is distinct from those offered by competitors. The author also analyzed the scope of integration of project management concepts such as; Project Planning, Portfolio, Life Cycle, Team Management, Scheduling and Controlling the Project. Firms can benefit by integrating project management concepts to overcome the issues like team management, planning and managing. A project is considered winning if it completes on time, goes on to follows a pre-set schedule, remain within the provided budget, and finally its customers are pleased. For successful completion and for the satisfaction of costumers, it should have a specific time frame and must achieve the prior set targets by deploying resources…… [Read More]
motivates people or corporations to partake in enterprise crime?
Among the peculiar aspects that come with business ethics, as in comparison with other domain names of applied ethics, is it handles a wide array of human matters which are more often than not stricken by serious criminality, as well as an institutional structure and atmosphere that is also oftentimes noticeably criminally inclined (Hilts, 2003). The oddity of the situation may also be lost on professionals within the area. It's quite common, for example, at business ethics discussions for most of presentations to become more concerned with straight-forward criminality and they tend to avoid ethical issues within these debates which are actually where we find frequent questions regarding where the correct strategy for countering crimes lies. In this way, all of the discussions of the 'ethics dilemmas' at the beginning of the twenty-first century continues to be very deceptive, since the…… [Read More]
The world of advertisement has greatly revolved and there are several changes that each company must follow in order to have the market presence and be at par with the competition that are in the same market. This particular marketing and campaign strategy will be on electronics line that is yet to be produced.
The primary objective is to reach as many as possible people within the U.S.A. And across the world with the brand name hence sensitizing them of the entry of the brand name.
The new line will get involved in Sports sponsorship to give it a global platform to showcase some of its latest inventions and act as a brand ambassador for the company. Millions of dollars will be spent over years in aggressive advertisement at such sports events which will give the customers a chance to see the products hence creating more…… [Read More]
eebok and Nike are athletic apparel companies with differing promotional strategies and marketing. They sell similar products, particularly sneakers and are known globally as companies that promote athletic lifestyles through their sporting goods. The footwear industry, for which Nike and eebok have their niche is a tough industry to not only market in, but also sustain profits. Both companies although different in their approach, have managed to create a brand that appeals to a wide and broad market. esearching their promotional strategies and company profiles, the differences and similarities become visible lending to possible analysis of both of the companies' strong and weak points.
eebok's promotional campaigns are different from Nike's. A good example of this is eebok's 2002 promotional campaign using a well-known Irish footballer as the central focus. The company timed its advertisements with the footballer before the beginning of the World Cup of that same year. His…… [Read More]
Nike's Energy Bar Marketing Plan
Founded in 1964, Nike is the largest sportswear and fitness company in the world. The company designs, manufactures and markets apparel, accessories, and equipment for a broad variety of sports including basketball, football, soccer, baseball, tennis, and cricket. The company's success in the highly competitive sportswear and fitness can be attributed to product innovation and excellence as well as commitment to consumer needs. ecently, the company ventured into the energy bar market following its complete withdrawal from the golf equipment market. The new product line, dubbed as Nike Fuel +, was informed by the need to focus on fitness as opposed to just sports. Introducing the product provides an important opportunity for the company to widen its market as well as extend its brand. Given the intense rivalry in the energy bar market, a comprehensive marketing strategy is required if the product is to successfully…… [Read More]
Flyer: What Membership in ANNA Means
Who We Are
Since it was established in 1969, the American Nephrology Nurses Association (ANNA) has remained the definitive nonprofit professional organization for nurses and other healthcare professionals specializing in nephrology (“About ANNA,” 2018). The primary function of ANNA is to promote research and education, professional development and networking, patient advocacy and policy development.
Mission and Vision
The mission of the ANNA is to sustain a community of nephrology professionals through leadership development, education, and outreach. Our vision is to promote evidence-based practice to improve patient outcomes, as well as to nurture our growing community of passionate healthcare advocates (“About ANNA,” 2018).
Advantages of Membership
Why become a member in ANNA? As the premier professional organization in nephrology nursing, ANNA is where you will gain access to cutting edge information and opportunities for networking that advance your career. If you are dedicated to your…… [Read More]
China's Interests in Iran
The following hite Paper is an examination of the prospects and pitfalls for China in pursuing further economic opportunity through its investment in the future of Iran. As the two nations proceed with the explicit intention of further entwining prospects both economically and diplomatically, China must move forward with care and precision. As the discussion here will demonstrate, its opportunities and the level of commitment already pursued are quite ample, but it will also be necessary for China to take a more active role in helping to reign in some of Iran's behavioral excesses if it is to enjoy the benefits of this relationship. And quite to the point, it will also appear to be in the best interests of Iran to accommodate calls for a more moderate disposition in world affairs if it is to benefit from the opportunities presented by China. The mutuality of…… [Read More]
Though municipal untreated tap water can be used for premix (as opposed to post mix when soda syrup was mixed on site) that comes from the beloved soda fountain in most restaurants the marketing of the Aquafina brand is still likely to be present and bottled Aquafina is often sold there. If on the other hand an individual asks for a cup for water and then pours water from the "water" bypass tap on the soda fountain they are getting municipal tap water, usually unfiltered.
Endorsements are often developed in a similar way to those associated with other types of soft drinks and sports endorsements are common in the bottled water industry as even the Aquafina spin off products that contain the Aquafina (seven step) water and additional flavorings and sweeteners are considered by many to be healthier than soda, but to some degree this remains to be seen. As…… [Read More]
18). In this manner, the public and private sectors can ascertain that via reflection and debate, the appropriate issues are addressed, the product is truly what it is with no erroneous and misleading claims attached, and that consultation will be implemented in a manner equitable to all. This was the way, for instance that Pollard et al. (2001) and Roos et al. (2002) implemented food and nutrition policy schemes at the local, state, and national levels, for instance, in the case of Pollard et al. (2001), in child care centers.
Questions that involved in policy evaluation include:
Have the stated goals and performance indicators of the policy been achieved -- for instance, is corruption impeded and all foods truly styled for what they are including their potential negatives?
Are there changes in the area that the policy was supposed to be influencing?
Has the policy really caused the claimed change…… [Read More]
Commodity brands need to develop some values quickly unless they just want to be price-driven. Commodities are in danger of becoming the acmes of the 21st century. The commodity-to-human brand continuum reflects the extent to which people ascribe the values they're seeking in apparel to 50 fashion brands. Commodities are at the low end of the scale and human brands are at the high end.
Hunt (2001) reiterates that celebrities can be very effective in the endorsement of products; however, they can also be dangerous. The advantages of using a celebrity are that they can increase attention to and how memorable the ad and product, enhance credibility of the message, and imbue a product with positive image characteristics. The disadvantage, or danger, is that if a celebrity has a negative image, it can be passed on to the product being endorsed. As shown in this study, bed sheets are perceived…… [Read More]
Additionally, participating teachers will be drawn from public schools in the same state to mitigate the possibility that geographic factors will intervene to too great a degree. That said, consideration will be made to distinguish the specific school districts, socioeconomic conditions and racial factors present in different schools. Without making any preemptive deductions, these preliminary details may be used to help yield evidence of connections which might be used for future study.
The Likert Scale model of survey will be distributed through the email listserv at participating schools, requesting respondents to rate on a scale of 1 to 5 to what extent they agree or disagree with statements provided in the survey. These statements will primarily concern the presence or absence of sufficient outdoor recreational opportunities and the connection between said opportunities and academic performance.
This would be considered a true experimental quantitative study, where a control and experimental group…… [Read More]