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This is why, for instance, most view the United States as a low context culture in reference to a high context culture like the Native American or Maori (Samovar and Porter, 2004).
The challenge in contemporary culture is that there are so many different messages and ways of communicating those messages, along with such a vast number of products and services, that it is now hard, in the global economy, to completely differentiate contextual messages. Once can find examples of the entire range of the continuum within the U.S. based marketing field, depending on the product or service; certainly, the marketing of Coca-Cola is different than the marketing of a medical imaging system, and requires a different cultural context. However, if one were to generalize the fast food (McDonalds, Wendy's, Burger King), the immediacy (iPhone) and the push towards a certain lifestyle (Levis, Coca-Cola), the United...
(2001). "The Impact of Nationalism, Patriotism, and Internationalism
On Consumer Ethnocentric Tendencies." Journal of International Business Studies.
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Drummond and Ensor. (2005). Introduction to Marketing Concepts. London: Butterworth.
Keegan & Green. (2010). Global Marketing, 6th ed. New York: Presntice Hall.
Kotabe, M. And K. Helsen. (2004). Global Marketing Management. New York: John Wiley.
Paul, J. (2007). International Marketing: Text and Cases. New York: John Wiley.
Samovar, L. And R. Porter. (2004). Communication Between Cultures. New York:
Thompson and Wadsworth.
REFERENCES and WORKS CONSULTED
Balibanis, G., et.al. (2001). "The Impact of Nationalism, Patriotism, and Internationalism
On Consumer Ethnocentric Tendencies." Journal of International Business Studies.
32 (1): 157-75.
Drummond and Ensor. (2005). Introduction to Marketing Concepts. London: Butterworth.
Goals and Objectives The primary objective of the assisted living facility is to provide a high quality of medical and support care to the maximum number of patients/consumers as is possible without experiencing a downturn in this quality of care, while maintaining a comfortable level of profitability for the facility's external stakeholders. The facility will become an asset to the hospital to which it is attached, rather than simply another branch
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
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