marketing managers understand consumer behavior? It is essential for marketing managers to understand two critical elements: why consumers purchase the products they do and how exactly consumers intend to use those products. In general, the consumer decision-making process can be summed up as follows: need recognition; followed by information searching (otherwise known as research, such as combing reviews online or reading Consumer Reports); an evaluation of alternatives (formally or informally

The authors also note however that poor statistics serve as a de-motivating force, and that service companies should try harder to emphasize the positives rather than the negatives associated with working in the services industry if they want to continue to capture quality employee's interest. Yet another problem with "service" in the service sector is "outsourcing." "Contracting out" (Postner, 1990) has long been noted as a primary problem in the

Consumer Behavior Nearly every society has some type of social class arrangement. Social classes are comparatively permanent and ordered partitions in a society whose affiliates share like principles, interests, and behaviors. Social class is not determined by a solitary factor such as income but is calculated as a mixture of profession, earnings, learning, riches, and other variables. Marketers are concerned with social class for the reason that people within a particular

This conclusion is also supported by the fact that it is far more expensive to gain new customers than to make a satisfied customer come back. This is why it is worth investing in the development of the relationships with the already existing valuable clients from this point-of-view, it would be a right time to bring into discussion the concept of empowerment. Well chosen representatives of the organization can be

Consumer Learning and Product-Harm Crisis Define a product-harm crisis A product-harm crisis refers to a situation that can trigger serious damages to a company. A crisis can threaten an organization's system and cause drastic changes in a manner that that the firm's system operates. A crisis often has a disruptive impact on organizational, social, and environmental systems. In most cases, can lead to extensive damage accompanied by significant costs imposed upon the

Marketing Manager's Role Marketing Plan Over the last several years, the newspaper and magazine publishing industry has been turned upside down. Part of the reason for this, is because the Internet is creating an alternative medium that providing readers with free information. As a result, a host of different newspapers and magazines have been struggling with declining subscriptions. A good example of this can be seen with the continued implosion in