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Marketing
Market sensitivity attempts to measure and understand the responsiveness of consumers to the "4 P's, product, price, promotion and place. When analyzing market sensitivity it's imperative to understand that the importance of each of the "4 P's" will be different for diverse market segments and that market responses are also variable for each attribute. Further, the "4 P's are highly interrelated with perceived tradeoffs that vary under varying circumstances.
Sensitivity to product involves how a consumer will respond to the product's ability to fulfill a need vs. The products of competitors. So, marketers need to make sure that they have a product that meets specific customer desires and that they provide more than the competition. Place analysis is essential for understanding the customer's sensitivity to availability. Certain products and market segments require different levels of when, how and where they can obtain a product and this may vary from time to time. For example, a consumer may order online to obtain a product at a lower price, but may be perfectly willing to pay a higher price if they run out of something and need to replace it immediately. Often, customers are always willing to pay more for higher levels of service.
Marketers should also always understand their price relative to the competition and the customer profile for their target segment. In certain incidences, price may not even be an important factor in getting customers to buy. Other times, lower price might be a poor decision because certain types of consumers assume that cheap also means inferior. Image conscious consumers would rather pay a higher price for status or quality. Here, promotion can be very important to build the status or quality brand.
Because image can determine the customer base and price, it's important to determine if it is important for the target segment and to heavily promote the brand.
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Pizza Hut, Domino's most dominant global competitor, was clearly way behind all three national pizza chains in 2005, with a very weak innovation story on new products to sell, and more re-shuffling of menu items with aggressive pricing and programs to bring in the lucrative in-store buyer. The net result from this lack of innovation was Pizza Hut losing significant market share. it's expected that Pizza Hut will be more
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
Origins, History of the IMF The International Monetary Fund was first conceived between July 1-22, 1944, at the United Nations Monetary and Financial Conference in Bretton Woods, New Hampshire. The conference was attended by representatives of 45 nations, which were called together in order to plan and lay the groundwork for a cooperative economic framework to solve global financial crises before they occur. One key reason for the conference was to
Thus, despite the high per-capita incomes in Scandinavia, consumers are value-conscious. Unlike Germany, Scandinavians are willing to pay more for wine, and recognize quality differences. Netherlands Like Scandinavia, the Netherlands is open to wine imports. With historical connections to Spain and Portugal, and without alliances with Italy or France, Dutch wine drinkers are friendly to imports and to the Spanish character found in Chilean wines. Like Scandinavians, the Dutch have high
Healthcare in Marketing (Lasik) Lasik's Methods in Other Health Care Organizations Customer profiling is a vastly unexplored marketing method in the health industry. While it has been used to target very specific markets, such as potential consumers of elective surgery, other markets have been largely neglected (Barber 2001). The reasons for this are many, but mostly they include difficulties with medical data gathering, and legal issues regarding potential customer profiling. Despite the above-mentioned