Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing Plan
Moonbright Arts
Most of us have a secret identity based on a professional challenge that we never list on our resume. Something that we're quite sure that we could do well but for various reasons have never quite gotten the courage to embark on. For me that chance is a jewelry and accessory business that sells works that use only recycled (and up-cycled) pieces. The name of this business is Moonbright Arts, a name that suggests the bohemian feel of the pieces as well as the bohemian nature of the projected clientele. The location for this store is Davis, California, a college town with a dearth of stores that truly engage the preferences and buying habits of college students.
I believe that I have all of the needed skills and competencies to open and sustain this store, although I would also call on other artisans to contribute their wares to the store and rely on independent contractors to find the raw materials for the jewelry, scarves, purses, laptop cases, and other accessories. These raw materials will include clothes and linens from thrift shops and vintage jewelry from garage sales. Many of the items will feature felted elements that I will create through felting...
Because the materials themselves will be very inexpensive, the major cost for such items will be the labor. However, given that I can provide all of the labor myself, at least initially (with a proposed low volume) that will significantly lower the start-up and carrying costs.
The major challenges that I would face would be in allowing enough time to accomplish all of the business aspects of the store. I could easily become so involved in the artistic work that I would forget business basics. I might rely on outsourcing basic business tasks to compensate for weaknesses in my own skill set.
I believe that there is a significant market for this kind of store, one offering unique items with a background of environmental rigor, in the town of Davis. With tens of thousands of college students with at least some disposable income and the desire to look good while doing good, Davis is an ideal market for a store that offers the combination of these two. Given…
The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Plan Description of the Product The product is coffee, or specifically it is high end coffee, expertly roasted and made available to coffee shops, institutional customers and retail customers over the Internet. There are several elements to the product. The first is the beans, which are sourced from equatorial regions around the world. There are different breeds and cultivars of coffee available on the market. Coffee, like wine grapes, picks up
Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the
Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries
There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in