Marketing Plan Project: Introduction Of Research Paper

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This is through development of facebook profile for the marketing group, twitter account, and blogs enhancing the understanding of the concepts and application of the brands. This will relate to the essential role of technology in shaping interactions in the modern society. The marketing strategy will also focus on the printing of the adverts and development of billboards to meet maximum consumers. This will facilitate success of the marketing plan project in the context of Turkey. In order to enhance the reach of the target audiences, the project will focus on collaborating with Hadise as a celebrity face. This is vital for the association of the consumers with the brand in the Turkish cosmetic industry. Positioning Statement

There is no such moisturizer as the pond's cream in the young and vibrant Turkish cosmetic industry

The brand has unique features and innovations to withstand any competition within the economy of Turkey

The brand is appealing...

...

(2012). Consumer Goods Industry Report: Turkey, (1), 3-14.
Industry Report Consumer goods and retail: Turkey. (2012). Consumer Goods Industry Report:

Turkey, (3), 1-17.

SWOT Analysis. (2010). Hindustan Lever Limited SWOT Analysis, 1-10.

Uniliver hopes to spark customer ideas. (2001). Marketing Week (01419285), 24(18), 6

The Procter & Gamble Company SWOT Analysis. (2012). Procter & Gamble SWOT Analysis,

Sources Used in Documents:

References

Consumer goods and retail report. (2012). Consumer Goods Industry Report: Turkey, (1), 3-14.

Industry Report Consumer goods and retail: Turkey. (2012). Consumer Goods Industry Report:

Turkey, (3), 1-17.

SWOT Analysis. (2010). Hindustan Lever Limited SWOT Analysis, 1-10.


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