- Words: 1248
- Length: 4 Pages
- Topic: Marketing
- Paper #: 59903564
Ethical, Legal, and Social Issues in Marketing
It is crucial to consider ethical, legal, and social issues when making marketing decisions. Considering these issues is even more important in the context of international marketing. In the international context, considerations are made to not only the domestic market, but also the foreign market. This section highlights the ethical, legal, and social issues affecting the marketing of laundry detergents in the U.S.