- Words: 580
- Length: 2 Pages
- Topic: Business - Advertising
- Paper #: 9079888
Explain the difference between marketing research and a DSS.
Marketing research may provide data for use in a DSS as input, but the knowledge component is an aspect of the human expert participation in the gathering and analysis of data. Indeed, some computer modeling platforms (such as Bayesian Belief Networks) employs a combination of data, modeling software, and the judgment of experts to make decisions about, for instance, a product