Marketing research results may either be confidential or may be posted publicly for any people to see. From the previous question, I was provided with the idea of considering whether I should make the marketing research results private or public. Communicating marketing research results may not be necessarily confidential or public. Instead, concerned individuals such as the customers and clients should be the major focus as to where marketing research results should be communicated. By allowing some confidentiality to the process of communicating marketing research results, the customers and clients can be similarly protected. How this learning relates to the current business activities or issues?

Competition is always the name of the game in any industry. Especially in businesses, there are always competitors who would try to vie for an increase in number of customers...

The learning in this paper relates to the current business activities because it provides the reader with information on how to use the World WideWeb in communicating marketing research results. The reader of this paper can be provided with ideas and strategies on how to use the World Wide Web, especially now that we are in the age of technology, for the communication purpose of a company's marketing visions and objectives. A company can either make information confidential or public. A company can be similarly provided with options on which type of communication process will be made for a company activity such as the dissemination of results of a marketing research.
Most of the business activities these days make use of the Internet. With this paper's learning, it is important that a company is able to relate on the strategies and techniques in using the WWW.