Marketing Research Product The Product Term Paper

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bars made by Kellogg's? Have you ever eaten one?

If yes, at what time of the day did you eat it?

At breakfast

As a snack during the day

Do you use any other products made by Kellogg's?

If yes, which ones?

If you are a consumer of the Special K. bars, how often do you buy them?

On a weekly basis

On a monthly basis

Once every few months

How often do you eat the Special K. bars?

On a weekly basis

On a monthly basis

Once every few months

Are you satisfied with the product?

Why do you buy the Special K. bars?

I want to stay fit like their taste like the products made by Kellogg's

Who do you buy the Special K. bars for?

For myself

...

bars from?
From the supermarket

From the hypermarket

From the regular stores

From the self-service machines

How many Special K. bars are there in a pack you usually buy?

Have you ever seen any advertising for the Kellogg's products?

If yes, what do you remember from it?

Would you buy a Special K. semi-cold bar?

Thank you for having answered our questions.

Have a nice day!

Directions:

Please answer all the questions in the order in which they are written.

Choose only one answer when you are provided with more options.

Feel free to express your thoughts regarding the open-question answers

Cite this Document:

"Marketing Research Product The Product" (2007, May 27) Retrieved April 16, 2024, from
https://www.paperdue.com/essay/marketing-research-product-the-product-37519

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"Marketing Research Product The Product", 27 May 2007, Accessed.16 April. 2024,
https://www.paperdue.com/essay/marketing-research-product-the-product-37519

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