Marketing Strategies Of Toyota Motor Term Paper

Length: 5 pages Sources: 6 Subject: Business - Advertising Type: Term Paper Paper: #15385034 Related Topics: Ford Motor Company, Automotive, Japan, Marketing Plan
Excerpt from Term Paper :

When it comes to the younger consumer Toyota moved to establish an air of secrecy around the Scion both designed and priced to attract the younger consumer. With ads that as:

Pssst... have you heard about Scion (Scion bbX concept (" Toyota created an air of mystery which attracts young adults in any area of life (Scion bbX concept (

Toyota also began holding parties, providing music and using other elements that are attractive to young adults to market its products in the U.S.(Scion bbX concept (


When it came time to market the Toyota Company in China, Toyota originally decided to move toward the marketing strategies it had been using in Japan. This decision may have been based in the fact that China and Japan are both Asian markets, however, the culture of China is moving much closer to the American culture than the Japanese culture, which is something that Toyota did not examine or recognize when it began its marketing campaign in China.

One of the strategies used in the U.S. And ultimately in China was a strategy that compared the sales of Toyota other company cars throughout the nation.

United States residents are highly competitive by nature and Toyota plays on that mindset by reminding the consumer of the popularity of its product.

This was a marketing method that also worked well in the China market.

With the marketing strategies being used in China Toyota managed to collect six percent of the auto industry by promoting luxury vehicles, vehicles for...


More results for: toyota marketing japan


AsiaInfo Services Date: August 3, 2001 More results for: toyota marketing china

Sources Used in Documents:


Castillo, Cathy (2006) Comparative strategies in marketing

Ran, Chang, Kim (2007) Mazda Aims to Rev Up Sales With New Demio/Mazda2

Tags: Demio, Japan, Mazda Motor Corp, Sales, Sales Force Management, Sales Strategy

Research by David Montgomery

Cite this Document:

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