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Also, more Swiss-based companies now have an American audience, since snowboarders are able to order their gear over the Internet, and compare prices as well as see what European manufactures have to offer them.
Although Burton sets the industry standard, it may be threatened by F2 and Prior's attempt to corner the edgy marketing base that made up the core of snowboarding, while other companies like Coiler might attempt to corner emerging aspects of the market, like women ("A complete list of links," 2007, About.com). Also, it must remain competitively priced, given that the...
Conversely, as snowboarding becomes more popular and more general sports companies sell gear, people seeking customized boards may be able to buy their gear closer to home.
Works Cited
"A complete list of links to freecarve, alpine and carving snowboard companies and manufacturers." (2007). About.com. Retrieved 19 Feb 2007 at http://snowboarding.about.com/cs/carvingcompanies/index.htm
Student Research." Burton.com. Retrieved 19 Feb 2007 at http://www.burton.com/Company/companyboardmuseum.aspx
Works Cited
"A complete list of links to freecarve, alpine and carving snowboard companies and manufacturers." (2007). About.com. Retrieved 19 Feb 2007 at http://snowboarding.about.com/cs/carvingcompanies/index.htm
Student Research." Burton.com. Retrieved 19 Feb 2007 at http://www.burton.com/Company/companyboardmuseum.aspx
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