Mission Qs Strategic Management Process/Vision, Goals, Objectives

Effective Criteria for a Mission Statement

Specific

Relevant

Meaningful

Supplies Direction

Reflects Goals of Stakeholders

Effective Criteria for a Vision Statement

States what the organization hopes to become.

Future Oriented

Based on Values

Concise

Inspiring

Although it may seem as if all modern companies have a mission and vision statement to support their operations, this is not always the case. In fact, one survey found that out of one hundred CEOs that sixty percent had no mission statement and eight percent had no statement of values (Welch & Welch, 2008). There is a sense among many organizations that the mission and vision statement are useless relics that are merely promoted by business schools. However, the mission and vision can be one of the most fundamental pieces of information in...

This brief analysis will consider the top five criterions for creating a mission and vision statement as well as justify their selection.
The mission and vision statement are among the first steps in any strategic management process. It allows the organization to collaborate and understand exactly what the nature of the business model is and relay this information to all the stakeholders. However, it is common for many organizations to use generic language and cookie-cutter, pre-manufactured language which deprives the mission and vision of any meaning. The mission statement should be specific to the organization and their business model. This acts to make the mission statement relevant and meaningful. If the mission statement is both relevant and meaningful then it can supply the direction for the organization. Furthermore, the mission needs to be comprehensive enough to paint an accurate picture of the organization so that stakeholders can quickly…