Mother's Day Ideas Mother's Day

Mother's Day Ideas Mother's Day Marketing & Promotions Strategies Flower, jewelry, confectionary and fragrance retailers see Mother's Day as one of their potentially most profitable, creating promotions to capitalize on the sentiment of the holiday. Restaurants across the price spectrum are beginning to do the same. Moms are under more time stress more than ever before as nearly half of them work and also tend to their children, leading to an entirely different perspective of time (Graesch, 2009).

The gift of a dinner out and "time off" from their many responsibilities is the catalyst of an interesting promotion from Kentucky Fried Chicken for example. KFC Asks You to Tattoo Yourself for Your Mom The fast food chain is holding a contest to see who has a tattoo that honors their mom someone on their person. The first prize is a year's supply of KFC chicken, along with $10 gift checks as daily prizes for other entrants.

KFC is being lenient on photographic proof, yet anyone who has a very large, colorful or otherwise noticeable tattoo stands a better chance of winning free chicken for a year. This is a promotion that aims squarely at the time pressures moms are under, delivering free dinners for a year to the winner. KFC doesn't just stop at the contest however. They have downloadable tattoo-like graphics that customers can use to show their appreciation and loyalty to their moms as well.

An example of the graphic is shown to the right. The contest is located at http://www.kfc.com/mothersday /. Another interesting Mother's Day promotion is a contest for the best video celebrating a mom. The Women's Media Center has a contest going to give women a chance to tell their stories of why they have chosen their own unique goals and paths in life.

This is comparable to many of the contests that consumer packaged goods manufacturers have used very successfully in the past to get user-generated content to promote their brands. This promotion centers on pro-choice messaging for women. This is also highly unusual as a Mother's Day promotion because it seeks political commentary and promises the potential to have it published and potentially seen by women who are members of the Women's Media Center.

As a result this concentrates on the aspects of moms being free to speak their minds and say it on video, sharing it with many others throughout the women's community. Here is the URL for the contest: http://womensmediacenter.com/blog/2010/05/tell-your-story-enter-our-mothers-day-video-contest/. Conclusion The time crunch moms feel has never been more.