Nike Women's Case Nike's Global Women's Fitness Business: Driving Strategic Integration Case Study Need for Organizational Change Business Case Kotter's 8 Step Model for Change Create Urgency Build the Change Team Create a Vision for the Change Communicate the Vision Remove Obstacles Create Short-Term Wins Build on the Change and Anchor the Changes in the Corporate Culture Other conditions for change. Need for Organizational Change It became evident to many executives at Nike that women had evolving needs that were not being met under

Nike Case Study Scenario which Sparked Change The scenario which sparked the need for change was the sheer success of Nike as a brand for athletic apparel, athletic shoes and equipment. However, this was a success that company experience only in terms of men and menswear. "According to Mindy Grossman, the company's former vice president of global apparel, 'some of the issues in the past was that there was a faction in

Customer Analysis The customers to which Nike will be marketing its new product are women who are interested in the skinny jeans look and also who are interested in being athletic. Not all women are athletes, but many of them are interested in looking fit and trim. Because they want to maintain a healthy weight and look nice for themselves and others, and because they wish to remain hip and trendy,

Nike: Financial Analysis The relevance of analyzing the financial stability and health of an entity cannot be overstated especially when it comes to the determination of the future performance of the concerned entity. This text undertakes an in-depth financial analysis of Nike, a well-known footwear, equipment, and apparel designer. In seeking to conduct an in-depth analysis of Nike, I will amongst other things describe the company and its operations in significant detail,

Therefore, it is important to use external sources of innovation. In addition to this, companies must take into consideration the fact that some of the best solution can be found in their external environment. The costs associated with the company's activity are significantly affected by its open innovation strategy (OPINET, 2010). This is because this strategy leads to reduced costs of the research and development process. By collaborating with other

Nike Financial Analysis Nike earned a net income of 2.133 billion in fiscal 2011 on revenues of $20.862 billion. A trend analysis of the income statement shows that net income grew 9.7% in FY 2011, whereas the net income grew by 11.8%. In the previous year (FY2010), Nike's revenue actually declined by 0.8%, while the net income increased by 28.2%. The performance over the past two years indicates that Nike has faced